Category Archives: Instagram

Google Loon Coming to India, Spotlight Falls on Poland, and more.

Loon

 

Google Loon For India.

It’s early days yet, but it looks likely India will join Sri Lanka and Indonesia in being among the first countries to have nationwide internet access courtesy of Google Loon.

Loon is a balloon project whereby unmanned balloons fly at high altitude reflecting and beaming down internet signals to places that would otherwise be uneconomical to reach.

Google is currently partnering with telcos on the ground (literally in this case) to move to the next stage.

Long term everyone benefits from these social infrastructure ventures being undertaken by companies like Google and Facebook (think Aquila drones), that will make the internet even more accessible.

Loon and Aquila are of course driven by mobile. Global mobile. Globile.

And with each new advance the potential audience for content suppliers grows ever bigger.

This post was previously published in the International Indie Author Facebook Group on 08 March 2016.  (LINK

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Spotlight On Poland 2016-17.

Poland will be in this spotlight this year and next, with several major book fairs showcasing the Polish book market.

Publishing Perspectives covers this in a post by Porter Anderson, where I noted in comments,

“Poland is a particularly interesting market for ebooks because Amazon has no Kindle store there and is therefore busily surcharging Polish readers for Kindle books unless they have pre-existing accounts from a Kindle country.

A lot of Poles have bought Kindles and have accounts set up whilst in Germany or UK, etc, which enables them to buy from the UK or Germany Kindle store without whispernet surcharges, but of course there is very little Polish content being made available in the Kindle store in the first place.

Many domestic Polish ebook publishers have taken full advantage of this by supplying ebooks in mobi format as well as epub.”

We indies tend to assume it has been the USA that has made all the running in the ebook sector, and of course by market size that’s true, but Poland was fielding ebook subscription services long before Scribd, Oyster and Amazon got in on the act.

Check out Legimi (one of the first Polish subscription services, way back in 2013) for one of many Polish outlets where we can sell our Polish translations, should we ever have them available.

Of course we all know that’s a waste of time because we all know central and east Europeans wouldn’t want to read our stories set in America and Britain.

That’s why there’s no sign in the Legimi store of Lee Child or Karin Slaughter or EL James or Andy Weir or… No, hold on. They are all there.

It’s just as indies that can’t be bothered.

Our loss.

Admittedly none of my titles are in Legimi right now either, but that’s just a matter of time. My first Polish translations will be going live in the next few months.

How about you?

This post was previously published in the International Indie Author Facebook Group on 07 March 2016. (LINK

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Augmented Reality Books Are Coming. No, Not Ebooks. Print Books!

Yep, Google has just patented the tech to create digitally-enhanced print books. You couldn’t make it up.

“The technology outfits a physical book with numerous page sensors, touch sensors, and motion sensors to understand the reader’s movements. Based on those movements and the storyline of the book, the system adds augmented reality elements over the pages.”

My guess this will in turn embrace hologram tech and provide, in time, a 3D augmented reality experience.

For children’s books, fantasy and sci-fi and for non-fic like how to and cookery this could be major step forward and show once more that print is far from dead and can be reinvented just like the story-telling process.

This a post was previously published in the International Indie Author Facebook Group on 05 March 2016.  (LINK

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Facebook Messenger Integrates With Spotify.

We can ignore them all we like, but messaging apps aren’t going to go away.

Facebook Messenger has now integrated with Spotify in an attempt to attract its NEXT billion monthly active users.

Yes, Facebook Messenger already has a billion monthly active users we could be connecting with to promote our books.

WhatsApp has 800 million, WeChat 600 million, Telegram 100 million and growing fast.

There are lots more.

As with Instagram, Pinterest, Tumblr, etc, a handful of savvy indies are shifting million of books (search the Group for posts on this) while the majority of us carry on partying like it’s 2010 and dismiss any suggestion that The Next Generation social media platforms might be worth a second look.

Our loss.

This a post was previously published in the International Indie Author Facebook Group on 04 March 2016.  (LINK

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The International Indie Author

Looking at the bigger picture.

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The Globile Future For Indie Authors Starts Here

globile

It’s almost time to say goodbye to 2015 and start the countdown to the end of this decade.

It may be 2016 in a week or so, but 2020 is just around the corner, and if we are serious about our writing careers we need to be thinking about where we will be in 2020, as the era of 5G and the Internet of Things becomes a reality. A global reality.

Personally I’ve got no time for crazy notions like New Year resolutions and Predictions of Things to Come.

If something is worth doing it’s worth doing now. No need to wait for a New Year to arrive to take the plunge.

As for predictions… The future’s not ours to see, but we can anticipate and prepare for the future by simply looking at the trends happening now.

When the latest Author Earnings report talked about the size of the US ebook market compared to the rest of the world it was pretty much spot on.

The US is by far the biggest ebook market by revenue and pretty much the largest by volume.

But a snapshot of how things are today is no guide to how things might be even next year, let alone in 2020.

2020 is going to be as different from 2015 as 2015 is from 2009 when the self-publishing “revolution” began.

E-readers – and specifically the Kindle – changed the ways Americans read. No question. But globile – that is, global mobile – has changed the way the world reads, and not just reads, but consumes TV, film music, radio, games, audio… you name it.

The Global New Renaissance that sounded so fantastical when I first started talking about it back in 2011, is now a reality.

We have unparalleled reach, not just as authors, but as content-providers across media, that was quite inconceivable even ten years ago, and pretty improbable just five years ago.

So bear with me today as I present some recent news stories that demonstrate just how much and how fast the world is changing, offering us unprecedented opportunities in 2016 and beyond.

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Bricks & Mortar Bookstores Sales Rose 6.9% in October.

It’s a strange old world.

More than five years after the ebook pioneers declared print to be redundant and the Borders closure to be conclusive proof that bookstores were dead in the water, print adamantly refuses to tow the line.

In October print sales in bricks and mortar stores across the US inconsiderately rose 6.9% compared to October 2014, following an equally inconsiderate year on year rise of 6.7% in September.

Given the time of year it’s beyond improbable that we are going to see any change to that pattern for November and December.

Which begs the question, what is happening out there?

It’s a fact that the biggest rise in ebook sales, seemingly at the expense of print, came in the era of dedicated e-reading devices.

E-readers are still available, and far cheaper than before, and so now are gazillions of smartphones, meaning people have a means to read ebooks whether they have an e-reader or not.

Ebooks are (mostly) cheap, there are literally millions to choose from, and there are any number of subscription services where you can read for next to nothing, and God knows how many free ebooks available such that we need never pay to read a book ever again.

We ought to be shifting tons more ebooks and seeing print spiral into oblivion.

But it just ain’t happening.

That’s not to say ebooks are fading away. Ebooks are here to stay. But for the foreseeable future so is print.

And as we hurtle into 2016 we should all be looking very carefully at our print options.

Revamping all my print titles has been a priority for me for 2016 simply because I’ve not had decent enough internet to do it properly until the last few months (for any newcomers, I live in West Africa), but the latest figures emerging add to the urgency of the task.

It’s easy for indie authors to relegate print to a secondary consideration because of the issues getting access to bricks and mortar stores, but the difficulties are nowhere near as big as we’d like to think (it’s always far easier to avoid a hurdle than try to jump it cleanly and move forward) if we do some homework and embrace more than just the obvious first port of call for POD that is Creatspace.

Not that there’s anything wrong with CreateSpace, but if we aspire to sales in bricks and mortar stores, at home and globally, we need to have more than one POD operator in our toolbox.

And the bricks and mortar stores excuse anyway does not stand up to close scrutiny. for the simple reason that so many print sales actually take place online.

It’s important to remember that it wasn’t ebooks that put Borders out of the game. It was the online sales of print titles.

Yet most indie authors treat print as an afterthought. We are, collectively, ebook authors, some of whom dabble in other formats.

Our loss.

Print has somehow survived the past five years of turmoil in the US, and will yet survive the next five years.

And globally… Print is still king and as internationalist authors we will all be missing major opportunities ahead if we ignore print as the Global New Renaissance unfolds.

Because smartphones aren’t just a place to read our ebooks. They are also a shop window to the global bookstores selling our print titles.

And it’s an amusing thought that smartphones, which ought to be sounding the death knell of print, are actually helping global print sales, by increasing discoverability among global print readers.

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Audiobooks Outselling Print by 4-1

This Marketwatch story (LINK) should be taken as anecdotal, in that only a handful of authors are seeing this phenomena right now – but indicative of the future.

As I’ve been saying since 2011, audio-books will form an important part of the Global New Renaissance as digital enables listeners anywhere to embrace our titles.

These reports of authors giving up their day-jobs on the strength of audio may be few and far between, but this is going to happen more and more.
The problem, as ever, is distribution, with very few outlets available for global a-book sales. But that’s already changing, and over the next few years will change all the more.

ACX is the obvious and probably easiest option for indies to go the audio route, and a good place to start, but it’s not the only option.

As indie authors we have somehow managed to sort our own production of ebooks. So it’s certainly within our capacity to make similar arrangements for audio and keep more control of our work.

Now I’m finally fully internet-enabled here in West Africa a-books are a top priority for me for 2016, and I’ll be exploring further the possibilities for both production and distribution of audio in a series of posts in the new year.

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Mickey Mouse Goes To Beijing.

If we were still having any doubts about whether China might be interested in our western culture, Alibaba laid that crazy notion to rest with the announcement that Disney’s content will be streaming to China next year, and included in the deal will be a year’s subscription to Disney Life, which has Disney ebooks as part of its package. (LINK)

This comes hard on the heels of a report in Publishers Weekly saying “The Chinese market is hungry for U.S. children’s book content, ”

More on that report and other exciting prospects unfolding in China, in a future post.

But first, let’s get to grips with just how big the China market is going to be.

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China To Hit A Half Billion 4G Users By End 2016.

China Mobile is leading a crusade in China to double the number of 4G users in the country over the next twelve months, with 500 million people expected to be 4G connected in China by this time next year. (LINK)

It’s not clear how many of those will be upgrading from 3G rather than new users, but safe to assume China’s total internet engagement will be well over a billion people.

China remains one of the most exciting places on the planet for indie authors. And as the barriers to global engagement with China continue to tumble it can only get more and more exciting as we head into 2016.

As the deal with Alibaba and Disney Life (see above) clearly shows, China is hungry for western culture.

Western publishers know that. They are piling in both English-language titles and translations, and seeing great results.

Indies too. Regular readers will know a few western indies have done rather well in China, even (no names mentioned) hitting #1 in the Kindle China store in 2014, and many more have hit the top ten this year.

2016 holds untold possibilities and hard-to-exaggerate opportunities for indie authors willing to take fair Cathay seriously.

China isn’t easy to get into. But nor is it a closed shop.

China should be on the radar of all internationalist indie authors in 2016.

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The Future Of The Big 5 Is Multi-Media. How About For Us Indies?

HarperCollins continues to embrace the digital Global New Renaissance, having just teamed up with the video production company Insurrection Media to option and develop books in sci-fi, drama and comedy for both digital video and linear television series. (LINK)

They will “jointly identify key titles that are most compelling and suitable for video series and then co-develop and produce shows to be owned and distributed by Insurrection in the U.S. and overseas on a multitude of over-the-top and linear video platforms.”

Just one more way in which trad pub, far from being destroyed by digital as we were assured would happen back in the early days of the “self-publishing revolution”, is in fact embracing digital to add value to its operations.

And for most indies this will just widen the gap between successful trad pub authors and successful indie authors.

While indie authors’ works can and do get optioned for other media productions (earlier this year David Gaughran reported one of his books getting optioned for film – LINK), instances of this happening are few and far between, not least because generally only the most successful and high profile indies are going to get noticed in the first place.

Meanwhile it’s well worth us looking at our existing titles and pondering what other media they might work well in, and also looking at our future production with multi-media built in as we write.

Back when I was writing for TV the constraints were dreadful. To keep down costs concepts had to be “int” (indoor, so studio produced, not expensive outdoor shoots) with as few speaking cast as possible (speaking actors cost more than walk-ons), etc, etc. The list of what to avoid was a book in itself. Modern production is a world apart.

The only real issue for adaptations to mainstream video now is momentum and timing (does the story carry forward evenly and will it break down into twenty/fifty minute segments or will it cram into a 90-120 minute film production.

For those of us writing series, and especially novella length, it would take little adjustment to write more visually with a video adaptation in mind.
In the Philippines Wattpad leads the way, with Wattpad TV going out four nights a week with video adaptation of Wattpad titles. Aimed at a Filipino audience, of course, but only a matter of time before this becomes a feature in countless countries.

Amazon is already moving in this direction with its own studios, and the logical next step for the Amazon is to adapt its imprint titles to video.

The US ebook market is going to get tougher and tougher next year, making diversity both at home and abroad, in content, content distribution and content format, absolutely essential if we are to keep moving forward.

The opportunities ahead are incredible. But only if we can not just step outside of, but take great strides away from, the “I’m a one-market ebook writer” box that characterises most indie authors today.

As for staying in the comfort zone of being a one-market ebook author, check out the next story to see just why I think that’s a bad strategy.

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Reality Check: Glut Of Scripted TV Content Troubles Hollywood.

So says this Wall Street Journal piece. (LINK)

Needless to say the Reality Check bit is mine.

Market fragmentation is something I’ve long been warning of, and we see it across all media. Music, TV, film, books, etc.

Put simply, as more and more content producers enter the fray with a means to distribute, so the competition for eyeballs, ears and consumers’ cash becomes more and more fierce.

We saw this clearly with television in bygone days as multi-channel broadcasting became the norm. The average number of viewers for a TV programme today is a fraction of what it was thirty years ago when viewers had very little choice about what to watch.

We saw it with music as it became easier for smaller bands to get noticed, specialist radio stations and record labels proliferated, and production was digitalised.

And we see it with books. Readers have more and more books to choose from and more opportunities to discover new material.

But at the end of the day there are only so many viewers, listeners and readers to absorb this tsunami of new content being flung at us from all directions catering for every imaginable niche in any format we want.

Nowadays corporate film, TV, music and book producers clearly understand this, and they all look to global reach to keep their businesses viable.

Whether it’s the latest Hollywood blockbuster, the latest Marvel TV show, the latest Taylor Swift album or the latest Lee Child Jack Reacher novel, it’s a given these will be available worldwide to a global audience ion multiple formats and will rake in a ton of cash by being so.

Indie authors, not so much.

And while it’s true there are practical limitations to our global reach, the single biggest obstacle to indie success in the international markets is our own collective unwillingness to engage.

Our loss.

As globile internet takes hold we have unparalleled opportunities to reach audiences in places and formats totally off-limits even five years ago.

Or we can carry on partying like its 2009 and wonder why its getting harder and harder to get anywhere.

Go globile in 2016!

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From Russia With Love.

Over in the Russian Federation telco Rostelecom has extended its fibre coverage to 30 million households, with plans for further advances in 2016.

While not a priority engagement right now, everyone should have Russia on their radar.

Google Play is there, and of course Bookmate. Both accessible through StreetLib.

I’ve just signed up my two translator-partners for the Russian language and one for Ukrainian, and I’m looking forward to seeing my titles available to Russian, Ukrainian and CIS readers in 2016.

Currently Russian is not supported in Amazon’s KDP account, but there have been indications Amazon is planning a Kindle RU store. But don;t wait until that happens to start your Russian-language catalogue.

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Vodafone India Begins its 4G Roll-Out.

The Global New Renaissance is driven by globile – that is, global mobile.
It’s very much a leap-frog affair as 3G smartphones encourage people to buy smartphones which then justify 4G expansion which encourage even more people to get smartphones.

Vodafone India has just begun its 4G roll-out across India, (LINK) which will accelerate the take-up of smartphones across the country.

Literally half the world now own a smartphone. Over three billion people.

A reminder, if needed, that every single smartphone in the world is a potential home for our ebooks, audiobooks and other digital offerings.

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Instagram Is Already Bigger Than Twitter. Pinterest Won’t Be Far Behind.

Two new acquisitions by Pinterest strongly suggest the direction Pinterest is heading. As a major e-commerce player. (LINK)

The first five years of the “ebook revolution” have been dominated by one country, one retailer and two social media platforms.

The next five years are going to be dramatically different.

Not that the US, Amazon and Facebook and twitter won’t continue to play pivotal roles.

But the new world of globile publishing that is now solidifying is very different from what has gone before.

Availability everywhere needs to be combined with discoverability everywhere and buyability everywhere.

A diverse distribution strategy needs to go hand in hand with a diverse social media strategy over the next five years if we are to reach the hundreds of millions of potential readers who do not think Facebook and twitter are the be-all-and-end-all of social media existence.

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Google Steps Up Its Plans To Bring All Indians Online. Indie Authors, Stake Your Claims Now For the Goldrush Coming Soon!

This week Google announced plans to launch a program to train two million new Android developers over the next three years, partnering with more than 30 universities in India.

Google India already one of the biggest Google operations outside the US and is second only to the U.S. in total number of mobile search queries. (LINK)

I reported here back in September how Google planned to get wi-fi to 400 train stations in India, and this week Mumbai Central became the first to go live.

There will be 100 wif-fi train stations connecting 10m million train commuters by this time next year.

I also reported on the wonderful Google Saathi initiative involving Google teams touring the remote Indian countryside by bicycle and teaching rural women how to use their smartphones.

The Saathi project has now reached one thousand villages, and the plan is to reach 300,000 villages over the next three years.

These are just a few among countless initiatives from Google (like youtube offline) that are bringing more and more Indians to the internet each day.

And speaking of youtube, if you ever needed proof that we are witnessing a Global New Renaissance, just check out Youtube Space Mumbai, which also opened this week. (LINK)

“Today’s announcements are just our latest steps in our journey to bring all Indians online and make the Internet more relevant and useful for their needs,” Caesar Sengupta, Google’s VP for Chrome & Android said.

India this summer reached the point where the country has more Indians online than the USA has people. 350 million internet users. Most of them using smartphones that could be carrying our ebooks and audiobooks.

But here’s where it gets really exciting.

As Sengupta notes, “There are still nearly a billion people in India who don’t have access to the Internet.”

Not for much longer!

Any indie authors still not taking India seriously as we wind up 2015 should nip off to Starbucks and down a few treble-espressos.

India is already the second largest English-language book market on the planet (yes, bigger than the UK) and the sixth largest book market overall.
And it can only get bigger and bigger.

Given the hurdles to getting into China right now (it’s possible, but not easy) India remains my number one prospect for the next five years.
Don’t wait for the bandwagons to start rolling.

Stake your claim now for the India goldrush to come.

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Simon & Schuster Report “Significant Growth” In UK in 2015.

Reading the indie blogs recently you could be forgiven for thinking corporate publishing is on its knees once again. Every time a minor downturn in sales/revenue happens we seem to revel in the impending demise of the Big 5.

But of course sales and revenues roller-coast all the time depending on seasonal fluctuations, and of course one-off breakouts. And the Big 5, contrary to popular opinion in some indie circles, are not wholly reliant on the US marketplace for their continued existence.

This week Simon & Schuster are revelling in their global progress. Carolyn Reidy, CEO at S&S, notes,

“All the S&S international arms “turned in outstanding performances this year… with (our) Canadian arm growing faster than the Canadian industry. Australia has also outperformed the industry, gaining market share, strengthening (our) local publishing program, adding new distribution clients and making bestsellers from both US and UK titles. India, meanwhile, will launch its own local publishing program in 2016.”

Reidy adds,

“…the company’s direct to consumer marketing was ‘seeing terrific results’, with visits to its website up by more than 50%.”

On audio:

““We are positioned to capitalize on the fast- growing digital audio format which is transforming the audio business,”

Simon & Schuster and the other corporate publishers understand publishing is not a one-retailer, one-country, one-format affair.

Corporate publishing is enjoying the Global New Renaissance.

I’m loving it!

How about you?

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That about winds it up for now. There won’t be much industry news between now and the new year, so this may or may not be the last post of 2015, depending on what happens out there.

But as ever you can keep up on news snippets over at The International Indie Author Facebook Group.

But a final thought as I wish you all a merry Christmas and a happy New Year.

I live in a Muslim country in West Africa. Islam has its own calendar and their own new year. So does China and lots of other countries. Their new year does not coincide with ours.

But here in The Gambia, as around the world, Christmas will be celebrated in some way, and the New Year welcomed in as December 31st 2015 becomes January 1st 2016, whatever the local calendar says.

We live in one world where. whatever our differences, we all share a common need to be entertained.

As 2016 rolls in we, as content providers, have more potential reach, across more media, through more formats, in more languages, and to more people, than anyone has ever had at any time in history.

And the Global New Renaissance is only just beginning.

Don’t let it pass you by. Think about the next five years, not the next five weeks.

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

Smashwords Adds Tolino, Odilo and Yuzu To Its Distribution List. It’s Time To Start Taking Smashwords Seriously.

sw + tolino + Odilo + yuzu

 

Regulars here will know I’m dedicated to a diverse and healthy global ebook market, and for that reason alone I would continue to support stores like Smashwords even if they had very little to offer.

But Smashwords has lately shown, after a faltering step with the Flipkart debacle (which as it happens matters not, as Flipkart has now formally closed its ebook store) that it very much still in the game, and slowly but surely grasping the global nettle.

This past week Smashwords announced three new partners that, in Mark Coker’s own words,

“further expand the reach of the Smashwords ebook distribution network in the US, Europe and South America.” (LINK)

Actually, Mark, it does even better than that, encompassing S.E. Asia as well. More on that below.

But first, the bad news. Smashwords erotica authors need not apply. Yet again the Smashwords partner stores have followed the example of OverDrive, Flipkart and Gardners and said “No thanks” to Smashwords erotica, while all happily distributing erotica titles from other aggregators.

There’s a message there for you, Mark Coker.

But let’s stick with the good news.

How good? Well that depends on which other aggregators we use alongside Smashwords.

Let’s start with the Tolino deal.

The Tolino Alliance is, put simply a bunch of ebook stores centred in Germany (but active in neighbouring countries) that collectively packs a punch comparable to Amazon’s Kindle Germany store.

Depending on which stats you want to believe, Tolino is slightly bigger or slightly smaller than Kindle Germany.

ither way, it’s well worth making the effort for, and not only if we have German-language translations available. Germany is a major English-language market too.

If the only aggregator we use is Smashwords then this a great new addition, and will further our reach across western and central Europe.

But if we use Draft2Digital, StreetLib, PublishDrive or XinXii we’re probably already enjoying the benefits of distribution to Tolino. Smashwords is late to the game on this one.

No matter. It’s great to have even more indie titles flowing into the Tolino stores.

Let’s take a look at Yuzu next.

Those of us involved in the higher education sector in the USA may have heard of Yuzu, as the store is, in Mark Coker’s words,

“the digital education platform and retailer operated by Barnes & Noble College, which operates 743 college bookstores serving 5 million college students and faculty members.”

But it’s not all text books and academia.

“The agreement will make it easier for a wide range of Smashwords Premium Catalog books to be assigned for classroom use by educators,” says Coker, adding “Students can also purchase Smashwords titles for their own enjoyment outside of the classroom in the Yuzu eBook store.”

Well, we’ll have to see how that pans out.  Over at The Digital Reader Nate Hoffelder is not impressed, dismissing Yuzu as a “failed” store. Yuzu is

“still only half functional, making this a platform you should avoid if at all possible unless you want to cause more grief for students.”

Nate’s words. (LINK) Not mine. I’ve no familiarity with the store, so am diplomatically reserving judgment.

Besides, higher education is not a sector I have any plans to write towards, but never say never.

But while I’m mildly indifferent to the deal with Yuzu, I’m delighted to see the deal with Odilo.

As Mark Coker says,

“Odilo is a leading ebook supplier to over 2,100 public libraries in 43 countries across Europe (1,000 libraries), Latin America (1,000 libraries) and North America (100 libraries). In October, they announced a deal with the ministry of culture in Spain to provide ebook services to over 15 million library card holders in Spain. The company is also running preliminary pilots to expand into Australia and New Zealand.”

But it gets better. Mark Coker obviously hadn’t checked the Odilo news feed or he could have added 180 libraries in the Philippines to that list. (LINK)

The Philippines is one of my priority countries for 2016, so this deal is especially welcome.

Kobo gets our titles into the Philippines (National Book Store), and so does Google Play and eSentral, but neither Amazon nor Apple are there, so this new access point to Filipino readers is a great asset.

Coker notes,

“About 40% of Odilo’s ebook sales are books in English, 40% Spanish, 15% French and 5% German.”

40% Spanish sounds good to me! I’m already delighted with the way my Spanish translations are taking hold across Latin America, and Odilo will hopefully help find me a lot more readers both in Latin America and in Spain as the new deal with Spanish libraries takes effect.

Last year (2014-15) Smashwords reported ebook sales worth $25 million. By 2016-17 that figure could be much higher as these new stores start bringing in revenue for Smashwords and its authors.

As we begin the second half of this decade Smashwords is shaping up to be a truly global player in the aggregator field.

And just as the new globile (global mobile) reality is beginning to strike home.

Reading the industry blogs over the past six months it’s hard to find any credible commentators not now talking about the globile future. Even JK Rowling’s Pottermore is at it!

The future is globile!

# # #

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

 

 

Half The World Now Own An Ebook-Friendly Smartphone. Still Think Going Global Is A Crazy Idea?

Global Digital NOV 2015

Latest stats show the world’s total population at 7.3 billion. And over half of them – 51% – own smartphones that could be carrying our ebooks.

A quarter billion people have started using the internet for the first time just in 2015. 300 million people around the world have used social media for the first time this year. In almost every case that has been driven by globile – that is, global mobile.

And the growth rates are accelerating, not slowing.

The scale of our potential global readership is simply staggering, and growing literally by the day.

Obviously its not quite that black and white – not all smartphone users are actually connected to the internet, fewer still will be readers, and fewer still of those will actually be able to access our ebooks even if we have the best possible distribution.

But when we start talking numbers on this scale even tiny percentages can be massive in real terms.

As I’ve said many times, the global ebook marlets will collectively dwarf the US market over the next few years.

A full global overview will be available in early 2016. Meantime there’s a very instructive regional overview of SE Asia just released.

TechInAsia has a great post (LINK) on the digital transition in SE Asia (that’s roughly Asia to the east of India and south of China – essentially Indonesia, the Philippines, Singapore, Malaysia, Cambodia, Thailand, etc.

With over 600 million people – almost twice the size of the US population – SE Asia should be on every author’s radar as a place to reach readers.

And rather helpfully 250 million of them are active internet users and 230 ae active on social media.

Check out the TechInAsia post for a comprehensive breakdown.

Here to look closer at the social media element, where there are a few surprises in store for those of us who still think Facebook and twitter are the only shows in town.

Needless to say Facebook is still the biggest player.

But in second, third and fourth place are not social media networks at all but those annoying messaging apps we indies do our best to ignore.

WhatsApp at #2, followed by QQ, then Facebook Messenger.

Twitter next? No, not yet.

Next comes the social media network QZone, followed by another messaging app, WeChat.

Followed by Instagram, and only after Ingram comes twitter.

To be fair, twitter has a respectable 316 million users in the region, but Instagram has 400 million.

And racing up behind are, amongst the regional names we may never have heard of, more familiar players.

249 million Viber users.
230 million Tumblr users.
211 LINE users.
200 million Snapchat users.
100 million Pinterest users.

Drilling down regionally for targetted marketing by country will help you focus on which network or messaging app is best by country.

Facebook is massive in Indonesia, for example, but in Thailand LINE is almost as big as Facebook.

In the Philppines Viber is especially strong.

I’ll be dissecting the data country by country in future posts, and needless to say I’m counting the days until the full global report is released.

Safe to assume the same pattern we are seeing here in SE Asia is being replicated across much of the planet.

Globile is changing the world, literally, and part of that change is a fast-growing global publishing market quite beyond anything we could have envisaged back in 2009-1010. A huge, globile market in which indie authors and big publishers alike can play a role.

When I first began talking about a global ebook market driven by smartphones, back in 2011, it all seemed too good to be true.

Fast forward five years and the Global New Renaissance is real, It’s happening. Right now.

Books and ebooks are a central part of it.

Are you?

Don’t let the incredible opportunities unfolding pass you by because a fixation on the US market is easier and more convenient.

Think about the next five years, not the next five weeks.

Catching Up On The Global Publishing Scene. November 2015 Update.

google-mobile-asia

 

Asia’s Emerging Ebook Markets.

When it comes to global ebooks sales we all need to think “globile”. That is, global mobile.

Much of the world have simply skipped the entire desktop PC and dumb-phone era and gone from no internet access to 3G and 4G smartphones, pretty much overnight.

With every single smartphone a device that could be carrying our ebooks the potential for authors and publishers is hard to exaggerate. But where to focus one’s strategic planning?

That graphic from Google at the top of this post may help decide.

For those unfamiliar with the international two-letter country coding:

  • AU is Australia
  • ID Indonesia,
  • TW Taiwan,
  • SG Singapore
  • HK Hong Kong
  • JP Japan
  • KR South Korea.

Right now Korea is the tops and India and Indonesia are way down the list in terms of smartphone penetration. But it’s these two countries that are among my top priorities.

Not just because they are fast growing (India will likely be the second largest smartphone market next year) but because Indians and Indonesia, coming late to the internet world, are far more reliant on smartphones in their everyday lives than we in the rich west who use smartphones mainly as an add-on to our existing desktops, laptops, e-readers, dumbphones, landline phones, etc.

And given India is the nation that reads the most, and the sixth largest book market on the planet even before smartphones fully impact, it’s not hard to see why even the more cautious commentators are now joining me in predicting India will be the next ebook gold-rush.

# # #

Africa Watch 1: Egyptian Book Store Chain Sets Up In UK.

In a sure sign of how the Global New Renaissance is taking hold, the Egyptian bookstore chain ALEF has opened a store in… London.

Read the linked post on Publishing Perspectives for the full story. (LINK)

Here just to extract the most pertinent point:

“We believed that people in Egypt don’t read because they don’t have access to books, and we turned out to be right…”

In fact ALEF is doing “booming business” in Egypt and the new London store is just the first step of their international expansion, selling not just Arabic-language books but Arabic books translated into English.

Yes, there are issues of (comparatively) low literacy levels in many countries across Africa, the Middle East and elsewhere. But the idea that people in these countries therefore don’t read is just ludicrous. The problem is, always, about availability and affordability.

And for indie authors and trad pub publishers alike the new “globile” markets where everyone and their dog has a smartphone in their hand, mean that we can, increasingly, reach readers hitherto completely beyond reach.

As we hurtle into 2016 the possibilities – and opportunities – ahead are unprecedented.

Don’t let them pass you by.

Go Globile in 2016 and build a truly international readership for your brand.

# # #

33% Of French Commuters Prefer Ebooks

It will come as no surprise to learn that French train commuters, just like commuters in many countries, while away the journey reading.

The French railway operator SNCF estimate 75% of passengers read books on their journey. (LINK)

What may come as a surprise is that 33% of them e-read – either on dedicated e-readers or on smartphones.

SNCF responded by offering their own ebook subscription service with 100,000 French-language titles. Check out the SNCF store here. (LINK)

It’s not clear who is supplying SNCF, but that’s neither here nor there.

What is key for us as indie authors is the direction digital reading in France is taking.

Ebooks, may still be a tiny fraction of the overall French book market, but early days.

Hard to imagine though it is, just a few years ago the US and UK were nascent markets with only a handful of people reading ebooks.

And in those early years it was very easy for a handful of savvy, forward-thinking indie authors to be very big fish in a very small pond.

This is the true beauty of the global nascent markets right now. There are open goals out there. Major opportunities to be big fish in small ponds now and to grow into even bigger fish as those ponds grow.

Already this year we’ve seen western indies top the charts in China. We’ve seen India leapfrog the UK as the second-largest English-language book market. In Germany indie authors have been dominating the ebook charts for some while.

Across Asia, Latin America and eastern Europe the book markets – and especially the ebook markets – are seeing a new vitality as the Global New Renaissance takes hold.

No, none of these markets (except China) can compare to the US market today. But that’s to miss the point.

And more importantly to miss the opportunity.

Because many of these so-called nascent markets – China, India, Germany, Latin America, Indonesia, etc – are already as big, or bigger (much bigger in the case of China) than the US market was back in 2009-2010.

And back in 2009-2010 savvy indie authors like Amanda Hocking and John Locke were gigantic fish in a very small pond. Million-sellers at a time when hardly anyone in the US even knew ebooks existed.

When looking at the emerging global markets available to us now, don’t think “nascent – not worth bothering with”.

Think OPPORTUNITY!

# # #

Children’s Book Sales “Booming” In China.

The Shanghai Children’s Book Fair took place earlier this month, and reports emerging (LINK) show a very vibrant children’s publishing sector with keen interest in titles from the wider world.

Hardly surprising given there are 370 million under-eighteens in China right now – more than the entire population of the USA. And that number could grow rapidly with the new two-child policy.

Incredible opportunities emerging in China across all genres, not just children’s books.

So far Fiberead remain the easy option for accessing this massive market, but I’m watching carefully for more direct opportunities alongside.

China is potentially the most lucrative of all the markets – the China market alone will dwarf the US market very soon – and it will rapidly expand over the next five years. But access is always going to be awkward. Not impossible, by any means, but not without its challenges.

Awkward it may be, but China should definitely be on the watch-list for any author serious about global reach.

# # #

New Distribution Channel’s For Audio Books.

While Amazon’s ACX is effectively the only show in town for indie audio, we should never rush to put all our eggs in one basket, because alternatives will be along soon enough.

  • Xin-Xii recently started distributing indie audio to German retailer.
  • Now, say hello to Author’s Republic (LINK), courtesy of AudioBooks(dot)com. (LINK)

I’ll investigate this further, but so far it looks like we now have a real alternative to ACX for distribution, although we’ll still need to get our audiobooks made first, which means ACX still has the advantage.

Author’s Republic does have some sort of iOS tool for making our own, but ACX clearly holds all the aces in this respect.

The Author’s Republic will distribute not only to Audiobooks(fdot)com but also to:

  • Audible
  • iTunes
  • Amazon
  • Barnes & Noble
  • Scribd
  • Downpour
  • tunein

as well as library providers such as

  • Findaway
  • Overdrive.

And presumably they will expand further on that as we head into 2016.

Perhaps more importantly, this will be the first of many. A matter of time now before other retailers open up audiobook self-pub portals themselves or ebook aggregators follow Xin-Xii’s lead and start distributing audiobooks.

Those locked into exclusivity with ACX for their audiobooks may be getting slightly better royalties (although Author’s Republic will supposedly be paying a competitive 35%) but could be missing out on reach, especially with Author’s Republic ‘s access to key outlets like OverDrive and Findaway which ACX will deny you.

And don’t forget good old-fashioned CDs. CDBaby can your audiobooks widely distributed for the majority of audiobook listeners that have not yet embraced digital.

Beyond that, another reason to avoid exclusivity is radio. Global radio is an exciting opportunity for indie authors converting their works to audio. More on that in another post.

# # #

Africa Watch 2: One Billion Reasons To Take A Second Look At Africa.

For authors and publishers, Africa remains the Dark Continent (which BTW meant and means “unknown”, not something derogatory) for book sales and discovery.

But for me it’s THE most exciting of the long-term prospects for indie authors, and one I’m following closely, although little chance of any significant sales there in the very near future.

But a new report confirms my anecdotal observations that Africa is embracing smartphones and 3G-4G mobile internet just like everywhere else on the planet.

Mobile subscriptions across Africa are expected to pass the one billion mark in 2016. (LINK)

That’s one helluva lot of people with devices that could have our ebooks on.

Contrary to popular opinion Africans love to read. Their problem is access to affordable books.

For authors, reaching African readers is the big challenge.

  • There is not a single Apple iBooks store anywhere on the continent.
  • Amazon blocks downloads to most of the continent and surcharges the rest, including South Africa.
  • Even Google Play, from whom you’d expect better, are only in South Africa so far.
  • Kobo is sort of available, but there is only a localized Kobo store in South Africa, and you need a bank card to use Kobo, so that makes it pretty irrelevant to most Africans.

Right now, South Africa aside, the African continent is not a friendly place for authors. But make no mistake – that’s an issue of distribution and accessibility, not a cultural indifference to books, ebooks and reading.

And there are a few bright spots on the horizon, as I’ll be reporting soon in an in-depth analysis of the state of play across my favourite continent. Meanwhile, check out further posts on Africa below.

I’m very excited by the emerging prospects for authors here in Africa. When I talk about the Global New Renaissance unfolding I really do mean Global, and I intend to be selling across many countries in Africa before this decade is over.

I’m a six-continent content-provider.

How about you?

# # #

$10 Smartphones At Wal-Mart.

With The Next Generation social media like Instagram and Pinterest, and messaging apps like Viber and WeChat getting hotter and hotter by the day, it’s a real PITA that you need a smartphone to participate. Even though many, like Viber, have desk-top access, you still need a smartphone number to sign up in the first place.

And some people, quite understandably, do not want the expense of a new phone, a monthly payment plan, etc just to join Instagram or Viber.

For those in America it seems salvation is at hand. Over at The Digital Reader Nate Hoffelder reports that Wal-Mart now offering a smartphone for just ten bucks, and on a Pay As You Go plan so no crazy monthly payments for a phone you may rarely use. (LINK)

Perfect to buy, along with a separate sim card and phone number, and use exclusively for social media like Instagram and messaging apps like Viber, Facebook Messenger, WeChat, etc.

As per previous posts, Instagram is now bigger than twitter. Messaging apps are reaching close to two billion people. An updated post on messaging apps this coming week.

Don’t get stuck in the past for the sake of ten bucks. Move with the times.

# # #

Africa Watch 3: Nigeria.

When it comes to global ebook sales Africa remains the last frontier as western ebook retailers continue to ignore this vast and exciting nascent market.

After all, Africa is still in the stone-age when it comes to digital, right? There’s no internet there, so no-one knows what smartphones are.

And as well know, nobody in Africa reads.

The latter point, however widely believed, is of course so laughable as not to bear further consideration.

But let’s take another look at the first point – that Africa is has yet to realise the internet even exists.

Leaving aside the above report, that Africa will have over one billion mobile subscribers in 2016, ponder this report on what Ericsson is up to in Nigeria.

Subscription video on demand.

Ericsson’s NuVu will launch in early 2016 offering some 3,000 local and international TV and films to eager Nigerian subscribers eager to use their smartphones for entertainment. (LINK)

Ericsson is working with leading international distributors to acquire content ranging from Hollywood to Nollywood (Nigeria has a thriving film industry).

How long before a dedicated Nigerian ebook subscription service pops up? Well, it certainly won’t be KU – Amazon has zero interest in Africa. But it will happen.

And just as Nigerians love Hollywood films so they do and will love western books (Nigeria is the largest English-speaking nation on the continent) – IF they are allowed access to them, and IF they are affordable.

Nigeria presents a great opportunity to start building a pan-African readership beyond the usual suspect, South Africa.

More on how soon. Here just to remind everyone that, as always, we should keep the third tier nascent markets like Africa firmly in mind when looking at the next five years.

No, absolutely no point anyone rearranging their schedule to prioritise Africa right now, but do keep Africa on your radar, and do lay the foundations there now for future development.

Nigeria, Kenya, Ghana and Tanzania are close to the tipping point where smartphones will become the main everyday access point to the internet for millions of English speakers. And there are plenty of other English-speaking nations in Africa not far behind. Malawi, Botswana, Zimbabwe, Liberia, Sierra Leone, etc. And even here in tiny The Gambia (yeah, The Gambia is one of only two countries in the world where the definite article is officially part of the country’s name).

And of course this is not some uniquely Anglophone phenomenon. French-speaking Cote d’Ivoire and Senegal, to name but two, are right up there in the globile (global mobile) stakes too.

Watch out for more reports on Africa below, and an in-depth report on Africa soon. The way things are shaping up here may well surprise you!

# # #

British Comedian Russell Howard’s Pending 2017 Global Tour.

No, not a book tour, but this isn’t as off-topic as it may at first seem.

Russell Howard is a British stand-up comedian who rose to fame in the UK on the back of the early days of the digital TV transition, when cheapskate TV productions flooded the myriad new broadcasting channels then emerging.

From being a largely unknown British comedian doing bottom-of-the-barrel shows for late-night TV micro-audiences Howard has, thanks to digital reach, built up a worldwide audience, in English, that goes far beyond the English language countries.

Yes, the tour is focussed on the UK, USA, Australia and New Zealand, but also Finland, Iceland, Sweden and Norway, and of course his wider reach through digital extends globally.

Howard already knows where his paying audience will be in 2017.

The key throughout all this is digital. Digital reach is global, and that goes every bit as much for books as it does for stand-up comic TV shows.

Yet many of us indie authors still treat ebooks as simply cheap versions of print books, to farm out to the same home-market audience as print books, and then to wonder why it’s such hard work actually finding an audience.

Far from thinking about 2017 many of us indies don’t even have 2016 on our radar, even though it’s weeks away.

I’ve no idea how much Russell Howard actually understands or cares about all this, or how much his success is down to having a great manager and Howard is just sitting back and enjoying the ride.

But I do know most of us indie authors don’t have managers to think outside the box for us and spot the opportunities unfolding as the Global New Renaissance gets under way.

That’s down to us.

We have unprecedented opportunities to expand our reach and our modes of delivery.

We have unprecedented opportunities to step out of our ebook novelist boxes and become global content-providers across formats, across multi-media and across multiple nations far beyond the usual suspects.

Don’t look on 2016 as just a new year.

Look on 2016 as a new opportunity to break new ground and reach new audiences quite unthinkable back in 2009-1010 when the “ebook revolution” began.

Don’t let these unfolding opportunities pass us by.

Think about the next five years, not the next five weeks.

# # #

Africa Watch 4: Google Play Is Rolling Out Youtube Offline Across Nigeria, Ghana, Kenya and South Africa.

No, it’s not ebook stores, but the direction is clear. Google is focussed on the wealthiest English-speaking countries in Africa.

So far Google Play only has one ebook store on the continent – in South Africa.

It’s a safe bet that, some time soon, Nigeria, Ghana and Kenya will follow suit.

Google Play already has more global ebook stores than any other retailer. Some sixty or so. We can expect that to increase next year.

Currently the Google Play Books self-pub portal is closed to newcomers – although existing clients can still upload direct.

For the rest of us will need to use an aggregator.

Sadly neither Smashwords nor Draft2Digital supply Google Play Books.

Luckily both StreetLib and PublishDrive do, and can get your titles on Google Play within 24 hours.

NB: Other aggregators like Ebook Partnership also supply Google Play Books, but they have up-front fees. StreetLib and PublishDrive are pay-as-you-sell aggregators.

Google Play is a tiny player in the US, and if that’s where you are focussed, don’t expect too much action. But elsewhere around the world Google Play can and should be a key part of your global strategy.

But do be aware that Google Play pretty much automatically discounts our titles to make them more appealing to its customers. Which is great, except…

This will inevitably put you in conflict with Amazon’s price parity clause which dictates you cannot sell cheaper on another retailer than on Amazon.

So to avoid being punished by Amazon for Google Play trying to offer customers a better deal, you’ll need to price higher on Google Play when you first list.

But don’t let that put you off. Google Play is an invaluable place to be if you plan on going global.

# # #

Africa Watch 5: ACE Soon To Reach South Africa.

Okay, so quite a lot on Africa here today, but that’s just an indication of how Africa is fast gearing up to become a significant part of the global publishing scene.

Still not convinced? Consider this news just in.

Phase 2 of the ACE (Africa Coast Europe) project is about to begin. (LINK)

Now that may mean absolutely nothing to most readers, so let me offer some background as to just why this is so significant.

I’m writing this from The Gambia, West Africa. One of the poorest nations on the planet.

Five years ago, when Kindle UK launched, I had to partner with someone in the UK just to get my books uploaded, because there was, for all practical purposes, no internet here. Just a ridiculously expensive connection in the hotels, at dial-up speed.

Today I’m on a 4G connection quite unimaginable just a few years ago.

All thanks to ACE, a submarine cable which connects France and Portugal with :

  • Canary Islands (Spain)
  • Mauritania
  • Senegal
  • Gambia
  • Guinea Conakry
  • Sierra Leone
  • Liberia
  • Cote d’Ivoire
  • Benin
  • Ghana
  • Nigeria
  • Equatorial Guinea
  • Gabon
  • Sao Tome & Principe

In addition two landlocked countries in the middle of the Sahara Desert, Mali and Niger, are connected via a terrestrial extension.

Hundreds of millions of people have suddenly, in the past few years, gained access to the internet in West Africa, completely by-passing the desktop and dial-up telephone line era, and are now enjoying 3G and 4G internet on smartphones.

As Phase 2 of ACE rolls out the submarine cable will extend all the way down the west coast of Africa, bringing European-standard internet to:

  • Namibia
  • Angola
  • Democratic Republic of Congo
  • Congo-Brazzaville
  • South Africa
  • as well as an extension to Cameroon

reaching almost a quarter billion people.

As reported above, the number of mobile subscribers in Africa is already expected to exceed one billion in 2016.

And that’s before Phase 2 of the ACE rolls out.

Unless you’ve actually been to a seriously Third World country it’s hard to imagine just how transformational the internet can be in terms of education, health and economic development. Or how much it can transform entertainment.

Ebook sales are probably the last thing the ACE team are thinking about as they roll out Phase 2, but indie authors looking at the global picture should be in no doubt about the new opportunities unfolding.

The global digital reading scene in 2020 is going to be far bigger than anything we can envisage right now.

I’ve said before and will say again – the global ebook markets will collectively dwarf the US market many times over in the coming years.

If you doubt that, just consider the projection for 2016. Over one billion mobile subscribers in Africa as soon as next year. That’s over one billion subscribers in Africa using a globile device that could be holding our ebooks.

That’s a billion people almost all of whom are completely off the radar of the big western ebook retailers right now.

That’s a great excuse for just ignoring Africa. But if we’re serious about becoming global bestselling authors then we can’t afford to ignore any prospective market. Least of all one with the potential of Africa.

Think about the next five years. Not the next five weeks.

# # #

NB These posts have appeared previously over the past week or two on The International Indie Author Facebook Group.(LINK)

 

 

Are Instagram. Pinterest And Tumblr Hot For Indie Authors? You’d Better Believe It!

TNG SMP 2014

A word of warning. This post is about The Next Generation social media opportunities available to indie authors wanting to expand their global reach. If that isn’t of interest, don’t read on.

If it is of interest, enjoy! And in particular pay attention to the graphic above.

# # #

When it comes to The Next Generation social media platforms many indies are letting pass us by, there are so many to choose from it’s understandable most of us just keep focused on Facebook and twitter and hope the rest will fade away.

Meantime savvy indies willing to step outside the box are doing extraordinarily well on these “new” platforms, many of which have actually been around for several years.

Take Tumblr, for instance.

Now Tumblr may be the last place you’d expect to find authors raking it in selling book on. But its gets crazier still.

Try poetry books.

Try completely unknown poets selling not tens, hundreds or even thousands, but hundreds of thousands of poetry books. And mostly in print, yet.

All thanks to social media sites like Tumblr and Instagram.

One poet, Tyler Knott Gregson, has accumulated over a half million followers on Tumblr and Instagram.

According to a post on Publishing Perspectives, “Out of the 10 best selling poetry books in the U.S., three are by poets who built followings on social media.” (LINK)

The post goes on, “…New Zealand–based (Lang) Leav(‘s) poems took off the moment she began posting them on Tumbler in 2012.” She now has almost a million followers.

Leav’s followers wanted to read her poetry in print. So she self-published – and sold 10,000 copies in the first month.

Which in turn led to an agent and trad pub deal and she’s since sold 300,000 copies. All thanks to being on Tumblr.

For internationalist indie authors there’s an interesting parallel here with addressing the global markets.

Most indies are focused on the overcrowded and hugely competitive US market to the exclusion of all else.

Just like most indies are focused on promotion using the overcrowded and hugely competitive social media platforms like Facebook and twitter to the exclusion of all else.

And yes, of course, those who hit the big time really hit the big time.

But the cold reality is, most of us don’t.

Likewise most of us use Facebook and twitter with moderate and usually ever-diminishing results, just as most of see moderate and ever-diminishing returns in the US book market.

In both cases the lesson is clear.

Stepping outside our comfort zones can bring its own rewards.

Being big fishes in small ponds can be very rewarding indeed.

And best of all, once you gain traction in these small ponds you grow as those ponds grow.

Those who are reading this at all have presumably already made the leap of faith and appreciate that, while the US market remains the biggest ebook and book player right now, the collective global markets are where the real opportunities lie.

Similarly we all need to make that leap of faith and recognize that, while Facebook and twitter are of course still major forces in social media promotion, they are not the only shows in town, and we ignore the rest at our peril.

Here’s the thing: Readers don’t give a flying fig how much time we authors have got to do our promo, or which social media platforms we prefer.

Readers use the social media platforms they prefer.

And if we are somewhere else then our author brand and our titles are not going to be on their radar.

Lost connections. Lost sales. Lost future loyal fans who might go on to buy our backlist and everything we publish in the future.

Tumblr may or may not be for you. But don’t dismiss it without taking a closer look.

And then there’s Instagram.

Instagram? That’s all about selfies, isn’ t?

Of course it is. In the same way as twitter is all about telling people what you had for breakfast, and Facebook is just for posting pictures of fluffy kittens.

Meanwhile savvy indies are enjoying significant revenue boosts by exploring the full potential of Instagram. Not least because Instagram is now bigger than twitter!

But no need to take my word for it. Check out this recent Bookbub blog post, motivatingly titled “15 authors running fantastic book promotions on Instagram”. (LINK)

I’ve posted many times about how the non-FB/twitter social media is where the promo action is moving, usually to blank stares and a thunderous silence from indies who understandably feel they already have far too much to keep up with.

But real-life doesn’t care for our overworked schedules,. Social media reach, just like the global book and content markets, will continue to grow and branch off in new directions regardless of how much we choose to bury our heads in the sand.

We’ve all heard of Pinterest, but how many of us are on it at all, let alone using it for book promo?

Is it worth the effort? Ponder this.

We all know the biggest social medium for referring people to retailers is Facebook.

But if we’re thinking twitter is the only other player that matters, we are well behind the times. As above, Instagram is now bigger than twitter.

But get this: The second-largest referrer of customers to retailers is… not twitter, but Pinterest.

Pinterest sends over four times more people to retailers than twitter does.

And while Facebook may be the biggie (now… nothing is set in stone in this game) Pinterest-referred-customers spend twice as much as customers who arrive at a retailer via Facebook.

Obviously we’re talking here major retailers who have the financial muscle and brand recognition to fully embrace the potential of Pinterest, but plenty of indie authors are using Pinterest very effectively on a smaller scale too.

Still not convinced? Check out this post on ALLi earlier this year. (LINK)

And for far more detail and how-to info check out this extraordinarily instructive post on Indie Recon. (LINK)

One reason Pinterest is so hot right now is that Pinterest’s demographic is far more affluent and better educated than either Facebook’s or twitter’s.

Leaked documents released a short while ago showed Pinterest is set to expand massively, with a ton of funding, and set to make big money, both for itself and for those who use it to reach consumers.

Pinterest is a global player with 70 million users at last official release of stats. The afore-mentioned leaked documents suggest the real number now is more like 150 million and rising fast.

And while that pales into insignificance besides the Facebook and twitter reach, let’s remind ourselves of those conversion rates again.

Pinterest sends over four times more people to retailers than twitter does. And Pinterest-referred-customers spend twice as much as customers who arrive at a retailer via Facebook.

As a career author, can you afford not to be taking Pinterest seriously? Or Instagram? Or Tumblr? Or…

They key with the so-called “next generation” or “new” social media like Instagram, Pinterest and Tumblr, and the messaging apps like Viber and WeChat, etc, etc, is that they reach a whole new audience beyond and often quite separate from our twitter/FB range.

This is especially so overseas where so many people are skipping the desktop experience altogether and going straight from no internet to smartphone apps.

For them Instagram and Weibo, Kik and Kakao-Talk, Viver and WeChat, Pinterest, Tumblr and Instagram, etc, are just part of the furniture.

They are not new and scary fads to be wafted away. They are where the action is.

And, increasingly, where our prospective readers are.

I’ll be following up this post with an update very shortly on the messaging apps scene, because messaging apps are another social media arena very few indies are taking seriously, and are consequently missing a major opportunity to reach new readers.

No, Instagram, Pinterest, Tsu, WhatsApp, WeChat and a gazillion other social media prospects may not be quite as big as Facebook now or in the near future.

But any and most likely several will prove be the perfect small ponds for us to be big fish in, if we will just step outside our comfort zone and take a closer look at the upstart start-ups chasing Facebook’s crown.

Remember, it was only a few short years ago that MySpace was the titan of social media and, for many a social media maven, the only show in town.

How times change.

As the first half of this decade winds down and the run-up to 2020 and the 5G era of the Internet of Things gets underway, we all need to be thinking seriously about the *next* five years and how radically different they are going to be from the *past* five years.

Embrace the future. Because it’s gonna happen whether we like it or not.

# # #

Post Update:

$10 Pay-As-You-Go Smartphones At Wal-Mart. No Excuse Now For Not Joining The Next Generation Social Media Platforms.

With TNG social media like Instagram and messaging apps like Viber getting hotter and hotter by the day it’s a real PITA that you need a smartphone to participate.

Even though many, like Viber, have desk-top access, you still need a smartphone number to sign up in the first place.

And some people, quite understandably, do not want the expense of a new phone, a monthly payment plan, etc, just to join Instagram or Viber.

For those in America it seems salvation is at hand, with Wal-Mart now offering a smartphone for just ten bucks, and on a Pay As You Go plan, so no crazy monthly payments for a phone you will rarely use.

Perfect to buy, along with a separate sim card and phone number, and use exclusively for social media like Instagram and messaging apps like Viber, Facebook Messenger, WeChat, etc.

Messaging apps are now reaching close to two billion people. A full and updated post on this very shortly.

Don’t get stuck in the past for the sake of ten bucks. Move with the times. Get smart. Or at least a smartphone.

Think about the next five years, not the next five weeks.

# # #

To keep up with all the news about the global ebook scene and ways to keep ahead of the game, check out The International Indie Author Facebook Group.

Click HERE.