Category Archives: Google Play

Wattpad’s Global Data Mine

wattpad-global

Are you making the best of Wattpad’s data tools?

Wattpad is, increasingly, a valuable tool to get actual sales, and I’ll be looking at some of Wattpad’s new sales-orientated features over coming weeks.

But for me Wattpad is most valuable for its global reach and its data.

Take the image above. Obviously this is an inert screenshot, but the original in my Wattpad data dashboard is interactive and a click on each of the highlighted countries will tell me what percentage of my readers are coming from each country.

Wattpad will also break down my readers by gender and by age group, and a lot more besides.

  • This map shows me that for this particular title some 25% of my Wattpad readership is in the US. More than I would have expected, but then this is an English-language title.
  • The UK accounts for 11% and Canada and Australia account for 3% each.

But what matters to me with Wattpad is reaching the rest of the world and, again bearing in mind this is an English-language title, the stats are both revealing and occasionally surprising.

  • In Europe I’m finding readers in Germany and Austria. Surprisingly no traction yet elsewhere in Europe.
  • 10% of my Wattpad readers for this title are in India. That’s very useful to know as I really hadn’t considered India a likely market for this particular book. And 2% in neighbouring Pakistan and 1.5% in Sri Lanka.

But then come the real surprises.

  • Courtesy of Wattpad I’m finding readers in Africa for my English-language title – in South Africa, Kenya, Uganda, Ghana and Nigeria. In fact 5% of my readers for this title are in Nigeria, which gives me something to focus on.
  • In Latin America it’s not great, but I’m finding readers in Brazil and Guyana.

Across Asia it’s looking very promising.

  • The Philippines is delivering fully 10% of my readers, and while there are still far too many white spaces (0%) across Asia I’m doing the happy dance on seeing I’ve found readers in Georgia and Outer Mongolia.

Am I seeing sales from all this? Two points arise.

First, it’s impossible to make a direct link between the Wattpad stats and sales , but I suspect yes, I’m seeing some extra sales. Not many, but a few.

But, to come to point two, that’s not what I use Wattpad for. Wattpad is my route to connect with readers who for whatever reason cannot or are not looking at the big ebook retail stores we mostly rely on.

Wattpad is about finding my future core readers and establishing my brand in far-flung lands.

As per stats, there are clearly a couple of countries where it may pay off to start some focussed promotion. By which I mean focussed brand-building, not buy-my-book marketing, although of course that’s a welcome bonus.

For this particular title 49% of my readers are 13-18 age group and 80% female. Both figures could be higher as about 20% in each case have opted not to give that data. Given the title (YA aimed at girls) the stats are not surprising. A further 25% are 18-25, but I’m getting readers across all age groups.

For this sort of data alone Wattpad is worth setting some time aside, but there is much more to Wattpad than just data, as I’ll be exploring in future posts.

For 2017 I plan on getting ALL my tiles on Wattpad and trying to leverage some of Wattpad’s many promotional tools. More on that soon.

With 45 million users worldwide, and literally one new reader signing up every second of every day, Wattpad is potentially one of our most valuable internationalist-indie tools.

Are you getting the best out of Wattpad?

This post first appeared in the International Indie Author Facebook Group. See the original post and discussion here. (LINK)

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Other recent posts from the International Indie Author Facebook Group:

Google Play have introduced new discovery features to Google Play Books that might just bring us a few more sales.

With 75 global ebook stores GP is one of our most useful assets for global reach.

While still sadly indifferent to Africa (just South Africa and Egypt), Google Play is a strong player in Latin America, eastern Europe and SE Asia (inc. Thailand, Indonesia,Singapore, Malaysia, Vietnam, Philippines, etc, where Amazon and Apple are not available). .

Anecdotally Google Play is my best bet for sales across Latin America, out-performing Amazon in Brazil and Mexico, and even bringing sales from small countries like El Salvador.

Google Play’s self-pub portal is now closed to newcomers, and we have to be in one of the 75 GPB global countries to even see the store, but we can still get our titles into Google Play Books.

Sadly neither Smashwords nor Draft2Digital can help here, but StreetLib and PublishDrive can, and of course so can the pay-up-front aggregators like Bookbaby and Ebook Partnership.

See the original post and discussion here. (LINK)

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Another One Bites The Dust – Sainsbury Ebooks To Close.

I’ve not heard anything from Sainsbury yet but Kobo are reporting they are hoovering up Sainsbury’s customer base as Sainsbury opts out of the ebook business.

Sainsbury is a significant UK supermarket chain that, along with Tesco, took on the challenge of the UK ebook market.

Tesco fell foul of major issues unrelated to its digital ambitions and had to pull out of peripherals like ebooks.

No word yet as to what triggered the Sainsbury pull-out, but given Amazon UK’s overwhelming dominance of the UK ebook market this is disappointing but not surprising news.

For indies it will make no difference to our Sainsbury sales as Sainsbury was strictly trad-pub only. A handful of indies using Vearsa were there, but for the rest of us it simply was never an option.

This latest UK ebook store failure follows close on the heels of the Waterstone’s surrender. Waterstone’s too handed its ebook clientèle to Kobo. As did Sony UK before that. And of course Nook UK has left us. And somewhere in between Txtr UK left us and Blloon left us.

Apple and Google Play line up with Kobo to keep Amazon from total UK ebook dominance (small players like Blackwells and Hive are neither here nor there. Kobo has both a localized UK store and partners with the high street chain WH Smith.

I wouldn’t be that surprised if WH Smith conceded defeat next.

The sad reality right now is that if an indie has a very strong UK presence and isn’t faring well on other retailers at home or abroad then going KDP Select and focussing on the Amazon UK market would make perfect sense.

No doubt there will be rejoicing on the Zon-centric blogs these next few days (I suspect many are already planning street parties for when B&N goes down) but a healthy market is one with strong competition.

The UK ebook market is as close to an Amazon monopoly as they’ve got anywhere. It’s common sense, not anti-Amazon sentiment, to say this latest UK ebook store closure is not good news.

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India news – from Amar Vyas

Manasi Subramaniam, Commissioning editor and Rights Manager at Harper Collins India, conducted a master class on publishing rights during Publishing Next 2016. During the masterclass, she talked about translations, international rights, film and other rights for books. Manasi also gave examples of how the B2B books rights process works at Book Fairs.

You can listen to this very informative session here. (LINK)

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The future is never far away, and as regular readers of my Beware The Future posts will understand, if we plan on being in this game for the long haul we need to, if not predict the future, at least anticipate and be ready for it.

The 2016 Tech Trend report is out and while the whole thing is worth snuggling down in bed with, Joe Wikert has thoughtfully been through it and picked out a few key areas pertinent to the future of publishing.

Read Wikert’s summary here, where there is also a link to the full report.

Wikert’s perspective is of course that of Big Pub, not indie authors, but while we indies may not have the financial muscle of the big players we do have other advantages – speed and agility to experiment – and we can partner with third parties to get in on many of these future developments.

The future will happen whether we like it or not. Change and disruption will happen in our cosy indie-ebook-author lives whether we embrace it or bury our heads in the sand.

If we’re on our last legs and don’t plan on being a writer in the 2020s and beyond, then anticipating and preparing for the future is something we can afford not to do.

For the rest of us the future is our biggest challenge, because change and disruption will happen, and in a far faster and more furious pattern than we’ve experienced this past few years with the so-called ebook revolution, when the only big change was print to ebook.

The real digital revolution is still in first gear. (LINK to Joe Wikert post.)

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On a personal note, for those intrigued my my Third World life here in West Africa, my June and July Gambia Diaries are currently holding #1 and #2 place in category in the free charts on Amazon.

 

1-2-in-niche

These short essays are available free from all good ebook retailers.

Given these monthly ebooks are the only two free titles in this category I’m in the interesting position whereby over the coming months I’ll hold the top five, top ten and eventually top twenty spots in category. And in just over eight years I’ll have the top 100!

For anyone wondering, I am able to list on Amazon without price-matching or being exclusive by uploading via StreetLib.

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*  Ebook Bargains UK Newsletter Promotion *
Okay, so the Britain-based EBUK promotional newsletter isn’t quite Bookbub, but it does get some authors some extra sales, and plenty of authors come back to advertise with us time and time again. Not surprising with listing prices ranging from just £5 to £15 GBP.

EBUK is a not-for-profit venture and all proceeds after costs go towards supporting nursery school projects here in The Gambia.

Right now there’s a special 2-for-1 promo for IIA readers who want to use the EBUK promo newsletter to promote their titles.

Just type the code IIA-2-for-1-Promo anywhere in the metadata fields when you book a title and the guys in the UK will credit you with a free listing of equal value.

Click HERE to go to the EBUK site.

The International Indie Author
Looking at the bigger picture.

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For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

 

 

Catching Up On The Global Publishing Scene. November 2015 Update.

google-mobile-asia

 

Asia’s Emerging Ebook Markets.

When it comes to global ebooks sales we all need to think “globile”. That is, global mobile.

Much of the world have simply skipped the entire desktop PC and dumb-phone era and gone from no internet access to 3G and 4G smartphones, pretty much overnight.

With every single smartphone a device that could be carrying our ebooks the potential for authors and publishers is hard to exaggerate. But where to focus one’s strategic planning?

That graphic from Google at the top of this post may help decide.

For those unfamiliar with the international two-letter country coding:

  • AU is Australia
  • ID Indonesia,
  • TW Taiwan,
  • SG Singapore
  • HK Hong Kong
  • JP Japan
  • KR South Korea.

Right now Korea is the tops and India and Indonesia are way down the list in terms of smartphone penetration. But it’s these two countries that are among my top priorities.

Not just because they are fast growing (India will likely be the second largest smartphone market next year) but because Indians and Indonesia, coming late to the internet world, are far more reliant on smartphones in their everyday lives than we in the rich west who use smartphones mainly as an add-on to our existing desktops, laptops, e-readers, dumbphones, landline phones, etc.

And given India is the nation that reads the most, and the sixth largest book market on the planet even before smartphones fully impact, it’s not hard to see why even the more cautious commentators are now joining me in predicting India will be the next ebook gold-rush.

# # #

Africa Watch 1: Egyptian Book Store Chain Sets Up In UK.

In a sure sign of how the Global New Renaissance is taking hold, the Egyptian bookstore chain ALEF has opened a store in… London.

Read the linked post on Publishing Perspectives for the full story. (LINK)

Here just to extract the most pertinent point:

“We believed that people in Egypt don’t read because they don’t have access to books, and we turned out to be right…”

In fact ALEF is doing “booming business” in Egypt and the new London store is just the first step of their international expansion, selling not just Arabic-language books but Arabic books translated into English.

Yes, there are issues of (comparatively) low literacy levels in many countries across Africa, the Middle East and elsewhere. But the idea that people in these countries therefore don’t read is just ludicrous. The problem is, always, about availability and affordability.

And for indie authors and trad pub publishers alike the new “globile” markets where everyone and their dog has a smartphone in their hand, mean that we can, increasingly, reach readers hitherto completely beyond reach.

As we hurtle into 2016 the possibilities – and opportunities – ahead are unprecedented.

Don’t let them pass you by.

Go Globile in 2016 and build a truly international readership for your brand.

# # #

33% Of French Commuters Prefer Ebooks

It will come as no surprise to learn that French train commuters, just like commuters in many countries, while away the journey reading.

The French railway operator SNCF estimate 75% of passengers read books on their journey. (LINK)

What may come as a surprise is that 33% of them e-read – either on dedicated e-readers or on smartphones.

SNCF responded by offering their own ebook subscription service with 100,000 French-language titles. Check out the SNCF store here. (LINK)

It’s not clear who is supplying SNCF, but that’s neither here nor there.

What is key for us as indie authors is the direction digital reading in France is taking.

Ebooks, may still be a tiny fraction of the overall French book market, but early days.

Hard to imagine though it is, just a few years ago the US and UK were nascent markets with only a handful of people reading ebooks.

And in those early years it was very easy for a handful of savvy, forward-thinking indie authors to be very big fish in a very small pond.

This is the true beauty of the global nascent markets right now. There are open goals out there. Major opportunities to be big fish in small ponds now and to grow into even bigger fish as those ponds grow.

Already this year we’ve seen western indies top the charts in China. We’ve seen India leapfrog the UK as the second-largest English-language book market. In Germany indie authors have been dominating the ebook charts for some while.

Across Asia, Latin America and eastern Europe the book markets – and especially the ebook markets – are seeing a new vitality as the Global New Renaissance takes hold.

No, none of these markets (except China) can compare to the US market today. But that’s to miss the point.

And more importantly to miss the opportunity.

Because many of these so-called nascent markets – China, India, Germany, Latin America, Indonesia, etc – are already as big, or bigger (much bigger in the case of China) than the US market was back in 2009-2010.

And back in 2009-2010 savvy indie authors like Amanda Hocking and John Locke were gigantic fish in a very small pond. Million-sellers at a time when hardly anyone in the US even knew ebooks existed.

When looking at the emerging global markets available to us now, don’t think “nascent – not worth bothering with”.

Think OPPORTUNITY!

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Children’s Book Sales “Booming” In China.

The Shanghai Children’s Book Fair took place earlier this month, and reports emerging (LINK) show a very vibrant children’s publishing sector with keen interest in titles from the wider world.

Hardly surprising given there are 370 million under-eighteens in China right now – more than the entire population of the USA. And that number could grow rapidly with the new two-child policy.

Incredible opportunities emerging in China across all genres, not just children’s books.

So far Fiberead remain the easy option for accessing this massive market, but I’m watching carefully for more direct opportunities alongside.

China is potentially the most lucrative of all the markets – the China market alone will dwarf the US market very soon – and it will rapidly expand over the next five years. But access is always going to be awkward. Not impossible, by any means, but not without its challenges.

Awkward it may be, but China should definitely be on the watch-list for any author serious about global reach.

# # #

New Distribution Channel’s For Audio Books.

While Amazon’s ACX is effectively the only show in town for indie audio, we should never rush to put all our eggs in one basket, because alternatives will be along soon enough.

  • Xin-Xii recently started distributing indie audio to German retailer.
  • Now, say hello to Author’s Republic (LINK), courtesy of AudioBooks(dot)com. (LINK)

I’ll investigate this further, but so far it looks like we now have a real alternative to ACX for distribution, although we’ll still need to get our audiobooks made first, which means ACX still has the advantage.

Author’s Republic does have some sort of iOS tool for making our own, but ACX clearly holds all the aces in this respect.

The Author’s Republic will distribute not only to Audiobooks(fdot)com but also to:

  • Audible
  • iTunes
  • Amazon
  • Barnes & Noble
  • Scribd
  • Downpour
  • tunein

as well as library providers such as

  • Findaway
  • Overdrive.

And presumably they will expand further on that as we head into 2016.

Perhaps more importantly, this will be the first of many. A matter of time now before other retailers open up audiobook self-pub portals themselves or ebook aggregators follow Xin-Xii’s lead and start distributing audiobooks.

Those locked into exclusivity with ACX for their audiobooks may be getting slightly better royalties (although Author’s Republic will supposedly be paying a competitive 35%) but could be missing out on reach, especially with Author’s Republic ‘s access to key outlets like OverDrive and Findaway which ACX will deny you.

And don’t forget good old-fashioned CDs. CDBaby can your audiobooks widely distributed for the majority of audiobook listeners that have not yet embraced digital.

Beyond that, another reason to avoid exclusivity is radio. Global radio is an exciting opportunity for indie authors converting their works to audio. More on that in another post.

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Africa Watch 2: One Billion Reasons To Take A Second Look At Africa.

For authors and publishers, Africa remains the Dark Continent (which BTW meant and means “unknown”, not something derogatory) for book sales and discovery.

But for me it’s THE most exciting of the long-term prospects for indie authors, and one I’m following closely, although little chance of any significant sales there in the very near future.

But a new report confirms my anecdotal observations that Africa is embracing smartphones and 3G-4G mobile internet just like everywhere else on the planet.

Mobile subscriptions across Africa are expected to pass the one billion mark in 2016. (LINK)

That’s one helluva lot of people with devices that could have our ebooks on.

Contrary to popular opinion Africans love to read. Their problem is access to affordable books.

For authors, reaching African readers is the big challenge.

  • There is not a single Apple iBooks store anywhere on the continent.
  • Amazon blocks downloads to most of the continent and surcharges the rest, including South Africa.
  • Even Google Play, from whom you’d expect better, are only in South Africa so far.
  • Kobo is sort of available, but there is only a localized Kobo store in South Africa, and you need a bank card to use Kobo, so that makes it pretty irrelevant to most Africans.

Right now, South Africa aside, the African continent is not a friendly place for authors. But make no mistake – that’s an issue of distribution and accessibility, not a cultural indifference to books, ebooks and reading.

And there are a few bright spots on the horizon, as I’ll be reporting soon in an in-depth analysis of the state of play across my favourite continent. Meanwhile, check out further posts on Africa below.

I’m very excited by the emerging prospects for authors here in Africa. When I talk about the Global New Renaissance unfolding I really do mean Global, and I intend to be selling across many countries in Africa before this decade is over.

I’m a six-continent content-provider.

How about you?

# # #

$10 Smartphones At Wal-Mart.

With The Next Generation social media like Instagram and Pinterest, and messaging apps like Viber and WeChat getting hotter and hotter by the day, it’s a real PITA that you need a smartphone to participate. Even though many, like Viber, have desk-top access, you still need a smartphone number to sign up in the first place.

And some people, quite understandably, do not want the expense of a new phone, a monthly payment plan, etc just to join Instagram or Viber.

For those in America it seems salvation is at hand. Over at The Digital Reader Nate Hoffelder reports that Wal-Mart now offering a smartphone for just ten bucks, and on a Pay As You Go plan so no crazy monthly payments for a phone you may rarely use. (LINK)

Perfect to buy, along with a separate sim card and phone number, and use exclusively for social media like Instagram and messaging apps like Viber, Facebook Messenger, WeChat, etc.

As per previous posts, Instagram is now bigger than twitter. Messaging apps are reaching close to two billion people. An updated post on messaging apps this coming week.

Don’t get stuck in the past for the sake of ten bucks. Move with the times.

# # #

Africa Watch 3: Nigeria.

When it comes to global ebook sales Africa remains the last frontier as western ebook retailers continue to ignore this vast and exciting nascent market.

After all, Africa is still in the stone-age when it comes to digital, right? There’s no internet there, so no-one knows what smartphones are.

And as well know, nobody in Africa reads.

The latter point, however widely believed, is of course so laughable as not to bear further consideration.

But let’s take another look at the first point – that Africa is has yet to realise the internet even exists.

Leaving aside the above report, that Africa will have over one billion mobile subscribers in 2016, ponder this report on what Ericsson is up to in Nigeria.

Subscription video on demand.

Ericsson’s NuVu will launch in early 2016 offering some 3,000 local and international TV and films to eager Nigerian subscribers eager to use their smartphones for entertainment. (LINK)

Ericsson is working with leading international distributors to acquire content ranging from Hollywood to Nollywood (Nigeria has a thriving film industry).

How long before a dedicated Nigerian ebook subscription service pops up? Well, it certainly won’t be KU – Amazon has zero interest in Africa. But it will happen.

And just as Nigerians love Hollywood films so they do and will love western books (Nigeria is the largest English-speaking nation on the continent) – IF they are allowed access to them, and IF they are affordable.

Nigeria presents a great opportunity to start building a pan-African readership beyond the usual suspect, South Africa.

More on how soon. Here just to remind everyone that, as always, we should keep the third tier nascent markets like Africa firmly in mind when looking at the next five years.

No, absolutely no point anyone rearranging their schedule to prioritise Africa right now, but do keep Africa on your radar, and do lay the foundations there now for future development.

Nigeria, Kenya, Ghana and Tanzania are close to the tipping point where smartphones will become the main everyday access point to the internet for millions of English speakers. And there are plenty of other English-speaking nations in Africa not far behind. Malawi, Botswana, Zimbabwe, Liberia, Sierra Leone, etc. And even here in tiny The Gambia (yeah, The Gambia is one of only two countries in the world where the definite article is officially part of the country’s name).

And of course this is not some uniquely Anglophone phenomenon. French-speaking Cote d’Ivoire and Senegal, to name but two, are right up there in the globile (global mobile) stakes too.

Watch out for more reports on Africa below, and an in-depth report on Africa soon. The way things are shaping up here may well surprise you!

# # #

British Comedian Russell Howard’s Pending 2017 Global Tour.

No, not a book tour, but this isn’t as off-topic as it may at first seem.

Russell Howard is a British stand-up comedian who rose to fame in the UK on the back of the early days of the digital TV transition, when cheapskate TV productions flooded the myriad new broadcasting channels then emerging.

From being a largely unknown British comedian doing bottom-of-the-barrel shows for late-night TV micro-audiences Howard has, thanks to digital reach, built up a worldwide audience, in English, that goes far beyond the English language countries.

Yes, the tour is focussed on the UK, USA, Australia and New Zealand, but also Finland, Iceland, Sweden and Norway, and of course his wider reach through digital extends globally.

Howard already knows where his paying audience will be in 2017.

The key throughout all this is digital. Digital reach is global, and that goes every bit as much for books as it does for stand-up comic TV shows.

Yet many of us indie authors still treat ebooks as simply cheap versions of print books, to farm out to the same home-market audience as print books, and then to wonder why it’s such hard work actually finding an audience.

Far from thinking about 2017 many of us indies don’t even have 2016 on our radar, even though it’s weeks away.

I’ve no idea how much Russell Howard actually understands or cares about all this, or how much his success is down to having a great manager and Howard is just sitting back and enjoying the ride.

But I do know most of us indie authors don’t have managers to think outside the box for us and spot the opportunities unfolding as the Global New Renaissance gets under way.

That’s down to us.

We have unprecedented opportunities to expand our reach and our modes of delivery.

We have unprecedented opportunities to step out of our ebook novelist boxes and become global content-providers across formats, across multi-media and across multiple nations far beyond the usual suspects.

Don’t look on 2016 as just a new year.

Look on 2016 as a new opportunity to break new ground and reach new audiences quite unthinkable back in 2009-1010 when the “ebook revolution” began.

Don’t let these unfolding opportunities pass us by.

Think about the next five years, not the next five weeks.

# # #

Africa Watch 4: Google Play Is Rolling Out Youtube Offline Across Nigeria, Ghana, Kenya and South Africa.

No, it’s not ebook stores, but the direction is clear. Google is focussed on the wealthiest English-speaking countries in Africa.

So far Google Play only has one ebook store on the continent – in South Africa.

It’s a safe bet that, some time soon, Nigeria, Ghana and Kenya will follow suit.

Google Play already has more global ebook stores than any other retailer. Some sixty or so. We can expect that to increase next year.

Currently the Google Play Books self-pub portal is closed to newcomers – although existing clients can still upload direct.

For the rest of us will need to use an aggregator.

Sadly neither Smashwords nor Draft2Digital supply Google Play Books.

Luckily both StreetLib and PublishDrive do, and can get your titles on Google Play within 24 hours.

NB: Other aggregators like Ebook Partnership also supply Google Play Books, but they have up-front fees. StreetLib and PublishDrive are pay-as-you-sell aggregators.

Google Play is a tiny player in the US, and if that’s where you are focussed, don’t expect too much action. But elsewhere around the world Google Play can and should be a key part of your global strategy.

But do be aware that Google Play pretty much automatically discounts our titles to make them more appealing to its customers. Which is great, except…

This will inevitably put you in conflict with Amazon’s price parity clause which dictates you cannot sell cheaper on another retailer than on Amazon.

So to avoid being punished by Amazon for Google Play trying to offer customers a better deal, you’ll need to price higher on Google Play when you first list.

But don’t let that put you off. Google Play is an invaluable place to be if you plan on going global.

# # #

Africa Watch 5: ACE Soon To Reach South Africa.

Okay, so quite a lot on Africa here today, but that’s just an indication of how Africa is fast gearing up to become a significant part of the global publishing scene.

Still not convinced? Consider this news just in.

Phase 2 of the ACE (Africa Coast Europe) project is about to begin. (LINK)

Now that may mean absolutely nothing to most readers, so let me offer some background as to just why this is so significant.

I’m writing this from The Gambia, West Africa. One of the poorest nations on the planet.

Five years ago, when Kindle UK launched, I had to partner with someone in the UK just to get my books uploaded, because there was, for all practical purposes, no internet here. Just a ridiculously expensive connection in the hotels, at dial-up speed.

Today I’m on a 4G connection quite unimaginable just a few years ago.

All thanks to ACE, a submarine cable which connects France and Portugal with :

  • Canary Islands (Spain)
  • Mauritania
  • Senegal
  • Gambia
  • Guinea Conakry
  • Sierra Leone
  • Liberia
  • Cote d’Ivoire
  • Benin
  • Ghana
  • Nigeria
  • Equatorial Guinea
  • Gabon
  • Sao Tome & Principe

In addition two landlocked countries in the middle of the Sahara Desert, Mali and Niger, are connected via a terrestrial extension.

Hundreds of millions of people have suddenly, in the past few years, gained access to the internet in West Africa, completely by-passing the desktop and dial-up telephone line era, and are now enjoying 3G and 4G internet on smartphones.

As Phase 2 of ACE rolls out the submarine cable will extend all the way down the west coast of Africa, bringing European-standard internet to:

  • Namibia
  • Angola
  • Democratic Republic of Congo
  • Congo-Brazzaville
  • South Africa
  • as well as an extension to Cameroon

reaching almost a quarter billion people.

As reported above, the number of mobile subscribers in Africa is already expected to exceed one billion in 2016.

And that’s before Phase 2 of the ACE rolls out.

Unless you’ve actually been to a seriously Third World country it’s hard to imagine just how transformational the internet can be in terms of education, health and economic development. Or how much it can transform entertainment.

Ebook sales are probably the last thing the ACE team are thinking about as they roll out Phase 2, but indie authors looking at the global picture should be in no doubt about the new opportunities unfolding.

The global digital reading scene in 2020 is going to be far bigger than anything we can envisage right now.

I’ve said before and will say again – the global ebook markets will collectively dwarf the US market many times over in the coming years.

If you doubt that, just consider the projection for 2016. Over one billion mobile subscribers in Africa as soon as next year. That’s over one billion subscribers in Africa using a globile device that could be holding our ebooks.

That’s a billion people almost all of whom are completely off the radar of the big western ebook retailers right now.

That’s a great excuse for just ignoring Africa. But if we’re serious about becoming global bestselling authors then we can’t afford to ignore any prospective market. Least of all one with the potential of Africa.

Think about the next five years. Not the next five weeks.

# # #

NB These posts have appeared previously over the past week or two on The International Indie Author Facebook Group.(LINK)

 

 

Mexico is Publishing’s New El Dorado, Draft2Digital to Distribute to 24Symbols, and other Hot Tips for Internationalist Indie Authors.

There’s so much happening on the global scene right now it’s hard to keep on top of things. And that’s before the Frankfurt Book Fair kicks off.

To keep you up to speed, here’s another batch of short posts on how the global markets are shaping up.

@ @ @

Regulars will know how excited I am about the Spanish-language prospects right now. With a half billion Spanish speakers around the world this is a huge market to tap into, and because of the concentration of Spanish speakers in Spain and Latin America it’s also a relatively easy market to tap into.

Two Spanish literary agents have just this past week launched a new venture called The Spanish Bookstage. (LINK)

The more observant will have spotted that’s in English, and so is the site – a reminder as ever that we Anglophone authors have a built in advantage in tackling the global markets even when the markets are in another language.

I’m a big fan of Babelcube – it’s a great way to find translator-partners. But… And it’s a big but… By going through Babelcube you hand over the distribution rights for that language to Babelcube and, at this stage in their game, that can be a frustrating experience, as Babelcube’s distribution leaves much to be desired.

Which is why, while I use translator-aggregators like Babelcube and Fiberead, I also seek translator-partnership arrangements independently. Not least for when opportunities like The Spanish Bookstage come along.

“The new platform,” says Publishing Perspectives (LINK) “comes at a time when the Spanish publishing industry (both in Spain and Latin America) is gaining stronger visibility in the global marketplace.”

While this is the first major platform dedicated to Spanish-language titles, there are plenty of similar operators which savvy indies should be keeping a close eye on that cover the global markets generally. I’ll be taking a close look at some of them as we wind up this year.

@ @ @

Publishing Perspectives is always a good bet for global publishing insights, and especially so this month with the Frankfurt Book Fair almost upon us.

In an article on Publishing Perspectives few days ago Özkan Özdem offered some very useful insights into the exciting Turkish market. (LINK)

Again, regulars will know Turkey is high on my list of priorities, so I found this post very instructive. You may too.

@ @ @

Moving on to that headline. Mexico is publishing’s new El Dorado?

Well, so says Diana Hernández Aldana from Turner Libros, a major Spanish-language publisher. (LINK)

Aldana expresses surprise at “the size of the markets in Mexico and Latin America and at their growth.”

@ @ @

Over at The Digital Reader Nate reports that 3M is out of the library distribution business. (LINK)

From Nate’s post:

3M’s library division has been bought by Bibliotheca, a company that describes itself as “the largest global company dedicated to the development, deployment, and support of self-service library solutions”.

Nate assures us the 3M library distribution will continue without interruption, just under another name. Which hopefully means there will be no interruption to Babelcube’s distribution to what is currently called 3M.

3M supply mainly the US library system, and had ventured into Canada. There was talk of an international network along the lines of OverDrive, but that came to nothing. It remains to be seen what will happen globally.

Meantime be sure to be in OverDrive’s library catalogues. OverDrive have extensive international distribution and with Rakuten now owning them it’s likely they will be expanding further as we hit 2016.

OverDrive library access for your titles can be gained through the pay-as-you-sell aggregators Smashwords or StreetLib . as well as many pay-up-front services.

@ @ @

Staying with StreetLib, a reminder that StreetLib now gets you into the key Latin American ebook retailer Bajalibros, which has stores across the region, including Brazil.

“In recent years,” opens Publishing Perspectives in a post on opportunities in Brazil (LINK) “while European book markets have remained almost flat or have even declined, the emerging countries are seeing a new chapter of the global business of books emerge in terms of exposure, opportunities and sales.”

Hardly news to regulars here, of course. Brazil has long been on my priority list.

Apparently only 25% of Brazilians have read a book in the past three months.

Plenty of reasons for that. Not least Brazilians being too busy playing on those beautiful beaches, or exploring the Amazon. Or, far more likely, that books have been a) unaffordable and b) unavailable.

But that is changing fast. Very fast.

And anyway, before we dismiss that 25% as too small to bother with, let’s bear in mind that 25% of Brazil’s 200 million population is 50 million.

Liana Suppressa, an Italian rights agent who specializes in children’s and YA titles, says that in Brazil there is a very strong enthusiasm and openness of publishers and of readers towards international authors,” adding, in Brazil “there’s a growing interest for middle grade and YA titles, both fantasy and contemporary realistic stories.”

Savvy internationalist authors will be looking to partner with Brazilian publishers to get a share of some of that growing enthusiasm, and of course making their own luck by going direct with their digital titles. Amazon, Apple, Kobo and Google Play are in Brazil,.

And not forgetting POD.

Babelcube is a great place to find (with some effort sifting through) some very competent Portuguese translators for both Brazil and mainland Portugal.

And longer term there are prospects for Portuguese translations in countries like Mozambique and Angola. As I’ll be exploring in a dedicated post shortly, Africa is an exciting emerging prospect.

@ @ @

Speaking of Africa…

As I’ve reported many times, one reason I’m so excited by the global opportunities unfolding is because of the way some cyber-companies are investing in global internet reach.

I summarised the wonderful work of Google (Internet Saathi, Loon, etc) and Facebook’s Aquila project over on the Anne R. Allen blog last month (LINK), and also mentioned satellites.

Both Google and Facebook are investing in satellites, and this post over at VentureBeat this week adds further details of what Facebook have planned for us. (LINK)

Facebook have just partnered with Eutelstat Communications to deploy geostationary satellites  that will cover vast expanses of sub-Saharan Africa, starting in 2016.

The five ton Amos-6 satellites, built in Israel, will orbit above Africa (in sync with the Earth’s orbit) and facilitate broadband internet reception across the region, linking to African ISPs and direct to consumers. Crucially working with standard off-the-shelf devices like regular smartphones and tablets. No specialist equipment needed.

@ @ @

Next, some words from trad-pub industry commentator Mike Shatzkin.

Shatzkin’s posts often get picked up by the indie blogosphere with the intent of ridiculing everything trad pub is doing. Usually with scant regard to the reality that trad pub is doing rather well.

This post from Shatkin covered backlist and export. (LINK)

That’s global sales, to us folk for whom international is a frame of mind, not just an ambition. Of course the indie blogs seized upon Shatkin’s thoughts on backlist and totally ignored his thoughts on export.

Shatzkin reports on an Ingram-hosted conference recently where one US publisher, Diversion Books, had launched its own ebook store app for its romance titles.

Shatzkin reports that Diversion are now seeing almost half – 49% – of English-language sales coming from outside the US, and perhaps most significantly of, 43% of sales coming from outside the US, UK and Canada.

A safe bet that 43% is not all from Australia and New Zealand, and very likely India is playing a significant role. But even so, a substantial portion of those “export” sales will be coming from other markets around the world.

Why?

Because they are being made available and buyable.

As I’ve said so many times here, trad pub (big and small) is raking in the cash from the global New Renaissance while most indies are still partying like its 2009, fighting each other for a share of the ever more competitive US market.

Indies can already get very profitable global reach from the mainstream retailers, but there are still vast tracts of the world off-limits by going this route.

Diversion’s ebook store app is one way in which small publishers – and indies –can reach a far bigger audience. And earn more from each transaction. And have access to the customer data.

Direct to consumer sales are something all indies with a decent-sized portfolio need to be looking at as we enter the second half of this decade.

I’ll be exploring this more as we head into 2016.

@ @ @

Finally, let’s end with the second half of that headline somewhere above.

Yes, Draft2Digital is about to announce a distribution deal with the Spanish subscription service 24Symbols.

24Symbols is a subscription service in Europe that has been happily managing to survive with the subscription model since 2011.

Draft2Digital currently supplies the US subscription services Scribd and Oyster (Oyster will be closing early next year), tas well as the European ebook operator Tolino, the global Page Foundry (Inktera and Versent ebook stores) and the usual suspects Apple, Kobo and Nook.

As best I can see, the new addition will make D2D the only English-language aggregator getting indie titles into 24Symbols (if anyone knows another, do let me know). UPDATE, With great embarrassment I have to admit I somehow missed the fact that StreetLib already supplies 24Symbols. Sorry guys! So Draft2Digital will not be the first or the only.  🙂

And with Smashwords having recently dumped Flipkart, the addition of 24Symbols will make D2D a first-option for ever more indies frustrated by Smashwords’ antiquated system.

I’ll be running a comparison of the main pay-as-you-sell English-language aggregators shortly, looking at the pros and cons of each.

@ @ @

We have unprecedented opportunities before us as the second half of the second decade of the twenty-first century unfolds.

Don’t let them pass you by.

Think about the next five years, not the next five weeks.

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

The International Indie Author Facebook Group

Google’s Android One Launches In Africa. Thoughts On Arabic Translations.

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The View From The Beach

Mark Williams At Large

Pray that you never get quite as obsessed about the global markets as I am.

Awoke this morning about 4.30 am (living in a Muslim West African country it pays to be awake before the dawn chorus call-to-prayer shakes you from beneath the mosquito net) and settled down to check the overnight emails while the water heated for my kickstart coffee.

But who needs coffee when there’s a report on publishing in Vietnam in the in-box?

Now that may be enough to send any normal person straight back into bed, but for me the outside world may not have existed for the next ten minutes, and I came back to reality only when my water pan boiled dry.

Vietnam is not on my recommended list right now because of state controls and other difficulties facing “foreign” authors, and for ebook-reliant indies only Google Play among the Big 5 retailers has an ebook store serving Vietnam, although you can get in through regional micro-aggregators like e-Sentral.

But while I’m not recommending Vietnam should be anyone’s priority target, I have to confess Vietnam is a personal priority for me, a) because I love a crazy challenge, and b) because I sincerely believe in the global New Renaissance. I’ll be making strenuous efforts to get at least some of my titles translated and available to Vietnam’s 90 million pepulation before 2016 is over.

The other priority for me is Africa. Not just because I live here, but because there are over a billion people on this continent and in the new globile (global mobile) world every one of them is a potential reader of our books.

So I had just refilled the water pan and was looking forward to my first coffee of the day when I felt that all-too-familiar adrenalin rush as another email in the in-box caught my eye. Google’s Android One has finally launched in Africa!

Cue second Happy Dance of the morning. 🙂

I’ve long said Google would lead the way in bringing the internet and western ebooks to Africa beyond the borders of South Africa (where currently Kobo and Google Play operate but there is no iBook ZA store and Amazon surcharges South African readers).

While a Google Play Book store has yet to happen, the new Android One initiative brings it a big step closer, with Google Android One phones (in partnership with Hong Kong’s Infinix) now available in Nigeria, Morocco, Egypt, Ghana, Ivory Coast and Kenya – which by no coincidence whatsoever are among the wealthiest nations on the continent, and the ones I identified would be Google priorities a year or so ago.

There are ebook stores in Africa already (notably South Africa via OverDrive, and in Nigeria) but these are not easy access for western indies. But this latest move by Google is a big step forward, presaging not just Google Play Books stores in the not too distant future, but also laying the foundations for the rest of the Big 5 to look more closely at the continent.

Of those six countries Android One has just launched in, three are English-speaking – Nigeria, Kenya and Ghana – and English is of course widely spoken in the others. The first language of Ivory Coast and Morocco is French, so an easy target for our French translations, and Morocco and Egypt are of course also Arabic-speaking nations.

I’ve spoken often about the prospective opportunities in the Middle East and North Africa as the Arabic-speaking world gets noticed by the Big 5 retailers, and Google and Kobo are leading the way.

And while Arabic translations of your works are unlikely to bring you great rewards any time soon, don’t rush to dismiss Arabic as a worthwhile investment.

Arabic is the sixth most widely spoken language in the world, with over twenty-five Arabic-speaking countries. Total population over 400 million.

• Algeria
• Bahrain
• Chad
• Comoros
• Djibouti
• Egypt
• Eritrea
• Iraq
• Israel
• Jordan
• Kuwait
• Lebanon
• Libya
• Mauritania
• Morocco
• Oman
• Palestine
• Qatar
• Saudi Arabia
• Somalia
• South Sudan
• Sudan
• Syria
• Tunisia
• United Arab Emirates (UAE)

In all these countries smartphones are widespread, and many of these countries have wealthy and literate populations. The biggest hindrances to our ebook reach here are the usual twin-fold problems of availability (I think it safe to say Amazon blocks downloads to all these countries and Apple has no iBooks stores here) and accessibility (ie readers being able to make payments without credit cards).

Over the next five years we’ll see those issues confronted and solved as some of the Big 5 western retailers rise to the challenge.

And be prepared for an eastern operator to emerge in the nascent markets like these and run with the ball, rolling out ebook accessibility on a truly global scale.

The global New Renaissance is real. It’s happening right now.

Already we have reach quite unimaginable just five years ago. In another five years it’s a safe bet most of these countries, along with most of the rest of the world, will have both availability and accessibility to our titles.

Chasing Arabic translations right now might seem like a waste of time and energy. But get real.

The savvy author prepares for the future, and the future is globile. A global mobile market where digital products are accessible to everyone, everywhere on the planet.

Don’t wait until the train has left the station before you buy your ticket. Think about the next five years, not the next five weeks.

Mark Williams international

Getting In To Google Play (It’s Still Possible!)

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The View From The Beach:

Mark Williams At Large

With the Google Play self-pub portal still down (LINK) I’ve been getting tons of queries about whether this is a block on indies, or a genuine issue with the portal.

Safe to say it seems a genuine issue with the portal. Why Google seem in no hurry to fix it is another question, but I can confirm indies can still get titles live on Google Play today.

The big US aggregators Smashwords and Draft2Digital do not have deals with Google Play, and it looks like they never will (payment model incompatibilities) but there are alternatives.

The British aggregator Ebook Partnership will get you into Google Play, but theirs is pay-up-front service, and while there are sound reasons for going this route, it’s not the best option if you expect low sales levels or are just wanting access to a handful of stores.

Bookrix will get you in to, but they appear to have an all or nothing retail outlet option and an unimpressive list of outlets anyway.

But there are two very nice pay-as-you-sell aggregators in Europe – Xin-Xii and Narcissus, that will also get you into Google Play.

Yesterday I used the Narcissus portal StreetLib to upload a title to Google Play specifically to see if indie titles were still being allowed in through the aggregators while the direct portal is down.

And I’m delighted to be able to report they are! My title sailed through in less than 24 hours. So clearly the self-pub portal being down is not some ploy to block indies from listing in the store. Another great conspiracy theory bites the dust.

I’ll be doing a full report on StreetLib (Narcissus) for the EBUK blog soon, as part of a series on the aggregator options available, but meanwhile you can find it here. (LINK)

Ebook Bargains UK

Far more than just an ebook promo newsletter.

Far more than just the UK.

Google Play Books Hits One Billion Installs.

DiversifyIn2015

Txtr may have just closed over twenty global stores (LINK), but the global ebook player that matters, Google Play Books, goes from strength to strength.

According to a report on Ink, Bits & Pixels (LINK) It’s sixty global stores have collectively seen ONE BILLION downloaded Google Play books apps – that’s DOWNLOADED, not pre-installed, according to Nate..

Nate reckons Google Play Books US is by now bigger than Nook. That alone is worth being on Google Play Books for. Even if we count Google Play Books at just 10% of the US market that’s a huge number of readers.

And globally… Google Play is the only western ebook playing offering a window to the key up-and-coming Asian sites like Indonesia and Thailand, and in places like Scandinavia, east Europe an across Latin America where, Brazil and Mexico aside, Amazon is surcharging.

Is Google Play worth the effort? Don’t take our word for it. Take this from the Kindleboards forums as long ago as 2013 when Google Play only had a measly 40 global ebook stores.

“I know some of you are Google-phobic; however, y’all should keep an open mind. You may be leaving a significant chunk of money on the table.  I’m making between 2x — 5x at Google Play compared to Amazon for The Devilhouse Books. I’m quite disappointed with The Devilhouse’s sales at Amazon, and I’d be a sad puppy about now, but for Google Play.” (LINK)

The author later adds,

“I’m huge in Finland, Belarus, and South Africa, like multiple sales every day. Australia, Great Britain, Canada, and the US are my biggest markets by far.”

One reason we love the “smaller” retailers is the chance to be come a big fish in a small pond. This author concurs.

“Small pond. Fewer fish. About 5 sales/day for a unit will land you on the bottoms of the lesser-populated Top Charts, like Fiction & Lit > Short Stories. This leads to increased visibility and higher sales.”

Before you rush off to get your titles into Google Play Books, be warned. The Google Play Books self-pub portal is currently offline while some adjustments are made. If will soon be up again, but if you are too impatient to wait, or live in a country where you can’t upload direct, there are other ways in.

Curiously none of the big American aggregators have a deal with Google Play yet, but the British aggregator Ebook Partnership does and the German aggregator Xin-Xii and the Italian aggregator Narcissus will both get your titles into Google Play Books too..

It’s worth noting that Bookbub, which has dropped Smashwords as a listing-featured store, is carrying ever more Google Play buy buttons as more and more top-selling indies climb on board with Google Play. Yesterday 19 out of 25 Bookbub listings carried Google Play buy buttons.

If Nate’s report is right – and he has a good track record – that’s one billion not-preinstalled but deliberately downloaded Google Play Books apps.

That’s a lot of reasons to get your titles for sale on Google Play Books.

Are yours?

Ebook Bargains UK

Far more than just an ebook promo newsletter.

Far more than just the UK.

The View From The Beach – Mark Williams At Large

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We tend to focus on in-depth posts and analysis on the global publishing scene for the EBUK blog, and as the entire EBUK project is a not-for-profit operation run by volunteers it often means smaller, but no less important, items of interest get passed by.

So we asked frequent EBUK blog contributor Mark Williams to run a regular column here sharing with us pertinent shorter news stories, as ever throwing in his unique perspective as an international bestselling author and surveyor of the international publishing markets from the far shores of West Africa.

And yes, that is his local beach. As he likes to remind us, he lives the writers’ dream, hammering away at a keyboard on picture-postcard white sandy beaches lined with picture-postcard green gently swaying palm trees next to a picture-postcard warm blue ocean beneath picture-postcard blue skies.  Hey, nobody said life was fair!

The View From The Beach – Mark Williams At Large.

May Is Short Story Month. Are You Ready?

It’s actually the third Short Story Month – it started in 2013 – and momentum is gathering as more and more people look for “bite-size” reading. (LINK)

Millennials have been particularly identified with the demand for this type of material, in part reflecting the rise of smartphone reading and lifestyles where working hours are far more flexible than in days of yore.

Vintage/Anchor Books are releasing a short story every day during May to mark Short Story Month, all priced at 0.99, and I think they are on to a winner.

I also think, because I’m going down this route myself, that short non-fiction, and especially short narrative non-fiction is also the new black.

Amazon’s Kindle Singles and B&N’s Nook Snaps have already proven the demand for short digital material, and Vintage/Anchor see a lot of potential to engage readers with shorter offerings.

We were all surprised to find Millennials, the generation most comfortable with smartphones, preferred reading paperbacks to reading ebooks, but my feeling is its all to do with length. Reading a 100,000 word novel on a smartphone (as opposed to an e-ink ereader) is probably not the most pleasant of reading experiences, but for consuming a shorter work in a short space of time a smartphone may well be the ideal vehicle.

As indies we have in some way painted ourselves into a corner with our 0.99 full length novels flooding a handful of key markets, but we need to step back and view the markets from the perspective of readers, not writers. Something we collectively seem not very good at, as the huge number of exclusive-with-one-retailer indie titles shows. What better way of telling readers that what we care about is us, not them…

As the global New Renaissance gets into second gear we should all divest ourselves of any straight-jacket notions about what will sell and where, and what will be commercially viable, and likewise we should all divest ourselves of any straight-jacket notions about marketing and promotion.

Kobo Parent Company Rakuten Enters The Magazine Publishing Market. Expect Amazon To Follow Suit Soon.

I’m surprised Amazon hasn’t gone down this route yet, but with Rakuten leading the way it’s now pretty much inevitable they will do so.

Rakuten’s first venture is a fashion magazine in Japan, and rather cleverly all the fashions featured are also for sale on Rakuten’s Ichiba retail site. (LINK)

Purely speculative but I would imagine India would be the ideal place for Amazon to follow suit. Amazon’s fashion arm has been making big strides in India, and an e-magazine devoted to exposure for fashion items available on the Amazon IN store would boost Amazon’s challenge to the 600lb gorilla in the Indian e-commerce marketplace, Flipkart, which happens to own India’s 600lb gorilla e-fashion site Myntra.

If I were a betting man I’d put money on both Flipkart and Amazon launching e-magazines this year. And if I were adviser to Jeff Bezos I’d be asking why Amazon doesn’t have both an e-zine and a print zine of its own in the USA.

Career Authors Alert: Selling Rights Vs Selling Ebooks.

Here’s a White Paper that’s free to download from Publishing Perspectives. Its theme: Global Rights and Licencing.

This is only 20 pages, but well worth the time if you are serious about being an international bestselling author.

Don’t be misled by the title. A lot of indies think in terms of selling ebooks. Even thinking about selling print books is a stretch. So selling “rights” might not be something you think indies need to be bothered with.

If so, think again.

Selling “Rights” should be at the heart of your career strategy so you can let someone else worry about the donkey work of selling your work beyond your comfort zone, while you actually spend your time writing the next book.

But it’s not just about selling the book. It’s about selling the translation rights, the film rights, the TV rights, the boardwalk rights, the game rights, the…

So long as we indies are locked into the microverse of ebooks we are never going to be able to compete with the big boys.

The White Paper is mainly about global book (print and digital) rights, but also includes a very useful section on film rights – something ALL of us should be thinking about.

It also includes a “starter” for the global markets by focusing on two countries regular readers of EBUK or my posts elsewhere will know are high on my list as places to be focused on: Brazil and Indonesia.

I know few of you are convinced about Indonesia, but ponder this little gem from the report:

Of the 32,000 titles published in Indonesia in 2014, 50% were translations of foreign languages, with English the front runner.

Other snippets from the post reiterating what I’ve been saying:

“Germany is the trans-Atlantic powerhouse.”

“Japan is the fourth largest publishing market.”

“The Spanish language markets offer global opportunities.”

“Turkey is taking off.”

“Poland and the Czech Republic are showing strong signs so life.”

The global New Renaissance is a fact. It’s happening all around you as you read this. And you can be part of it. Front seat tickets are on sale right now.

Or you can be a bystander and wave as it passes you by.

Hopefully this link to the GoogleDocs download form will work for you. (LINK)

If not, pop along to the Publishing Perspectives website. (LINK)

Asia Watch 1.

 Tencent, the Chinese e-titan, has just seen its value exceed two hundred billion dollars, leaving the likes of Amazon in its wake. (LINK)

Yet another clear sign, as I’ve been warning this past few years, that the centre of digital gravity is shifting east, and we should all be focused on getting a foothold on these oriental players now, before the rest of the west wakes up and starts a stampede to climb on board.

Tencent, Alibaba, Xiaomi, JD and a host of unpronounceables I’ve been tagging these past years are now coming of age and with that come opportunities unparalleled in the west as the global New Renaissance shifts into second gear.

The upstart start-up Xiaomi has just upped its ebook game with a deal with Trajectory, Macmillan and Gardners to get western English-language ebooks into the Xiaomi store. See more on this below.

A week or so ago Tencent became for all practical purposes the biggest ebook store on the planet (except by revenue, because ebooks in China are so much cheaper) as it reinvented itself (more on this in an in-depth look at China shortly).

JD has long been one of the biggest ebook stores in China, and last year signed a deal with one of the Big 5 western players to get English-language ebooks into China, where demand for E-L literature is high.

In doing so they followed the lead of OverDrive, now ironically owned by another eastern giant, Rakuten.

Alibaba doesn’t sell ebooks yet but you can sell your print via Alibaba through its US store 11Main. Expect Alibaba ebooks soon.

As the only western indie author to have a title hit the number one spot on Amazon’s Kindle China store I’m probably better qualified than most to say savvy indies should all be making sure China is not just on their radar but on your URGENT ACTION NEEDED list.

And make sure India and Indonesia are there too, because these are among the next eastern hot-spots for indie authors willing to step outside their comfort zone.

UK and Australia Digital Libraries Now Supplied By 3M.

 The 3M Cloud ebook service is now available in the UK and Australia, having shifted north to Canada last year. (LINK)

We’ve covered 3M on the EBUK blog before and will run an update on the global library markets soon.

Here just to remind you that, erotica authors aside, you can get your ebooks into the OverDrive catalogue via Smashwords.

The pay-up-front aggregator Ebook Partnership will get you into the OverDrive global libraries (over forty countries) and also into the OverDrive retail outlets which Smashwords does not deliver to.

Or you may prefer to pop along and try Ebooks Are Forever, a new initiative by Joe Konrath to get indie titles into US libraries. (LINK)

Magzter Now Open To Indie Authors.

 The global digital magazine retailer Magzter also sells ebooks, and following a reference in a post here on EBUK recently they kindly reminded me that indie authors can now upload direct to Magzter.

Go to Magzter (LINK) and set up a publisher account and then upload your titles. They need to update the site as it seems to suggest you can only publish magazines still, but if you go through to the next stage you’ll find a portal specifically for ebooks.

I get my books into Magzter through a third party so can’t say what the experience is like, but I can say Magzter is a fast-growing global player (over 200 countries).

As most magazines are non-fiction I’m expecting non-fiction ebooks to do particularly well on Magzter, and all the more so if the subject matter ties in with the theme of the more popular magazines.

At the moment the Magzter ebook store is sparely populated and this is a great opportunity to be a big fish in a small pond if you play your cards right. My guess is many people will discover e-zines before they discover ebooks, and most of those will discover ebooks on the same site they buy their e-magazines from.

Watch out for a detailed post on Magzter soon.

 Asia Watch 2.

Xiaomi Steps Up Its E-Book Game! Are You Ready?

  Xiaomi, the upstart start-up from China, has in just five years has gone from nowhere to be one of the biggest smartphone players on the planet.

This month it has been announced Xiaomi has a deal to take western ebooks into its China store, with strong indications the ebook stores will be extended to other countries in the near future.

Nate at Ink, Bits & Pixels has the scoop. (LINK)

Trajectory recently fixed a deal with Tencent to get English-language titles into the Chinese market, and what is gobsmackingly wonderful about this new deal is that it also involves Britain’s wholesale distributor Gardners, which means there is a back door in for indies.

Needless to say l’m already in Gardners, so looking forward to seeing my English-language titles in Xiaomi alongside my Chinese translated titles which have been doing rather well in the China markets.

Yes, before you ask, there is serious demand for western E-L titles in China. Last year OverDrive did a big deal to get western content into China and in September we reported here on the EBUK blog on HarperCollins signing a deal to get its E-L catalogue into China. (LINK)

Now Macmillan has followed suit.

We’ve said on previous occasions that Xiaomi isn’t yet taking on western titles but that it will, and when it does, to jump in with both feet.

It’s happening.

And it won’t stop at just China.

Earlier this month Xiaomi sold 2.12 million smartphones in twelve hours when it did a special sales event across its outlet countries, which include key nations like Thailand and Indonesia, India, Brazil and Turkey.

If you’re serious about becoming an international bestselling author then you need to be serious about players like Xiaomi. Because Xiaomi is serious about ebooks.

Subscription Services Get Bigger & Better. Mostly.

Digital music has been around a lot longer than ebooks, in a meaningful commercial sense, but only in 2014 did digital revenue finally exceed “physical” revenue for music.

And much of that was driven by subscription. (LINK)

Meantime Netflix had a stunning Q1 picking up 5 million new subscribers (LINK) while continuing to make profit.

The naysayers love to say ebook subscription services are unsustainable, and then point to music as an example of why, but music is doing just fine and film and video subscription – far closer to ebook subscriptions than music – goes  from strength to strength.

A given ebook subscription service may come or go, but as a commercial entity the subscription model is working just fine for all digital products. For content providers? Spotify not so much for musicians, and Kindle Unlimited not so much for authors. But early days.

New subscription services are emerging by the day. The Danish subscription service Mofibo will be launching in the UK this year.

And be sure to watch out for the new kid on the block, Playster, due to go live this summer. Playster plans to offer an across the board digital subscription service with music, video, ebooks, audio, etc, all for a fixed fee.

Simon & Schuster have just signed up for Playster. (LINK)

And in separate news Penguin Random House, while still eschewing subscription for ebooks, has put its audio books into Scribd.

Back in February HarperCollins put its titles into the Russia-based subscription service Bookmate. Expect Macmillan and Simon & Schuster to follow suit soon.

Although CIS based, Bookmate is far bigger than just Russia, and is focused on targeting places Amazon blocks downloads to. But with an Amazon Russia Kindle store rumoured to be around the corner the competition between Bookmate and Amazon might be about to be heat up.

I’ve been in Bookmate a while, and can’t say as I’ve seen much action, but I have great hopes for Bookmate in the future. Bookmate is fielding a quarter million English-language titles, only a handful of which are indie. Plenty of opportunity for savvy indies to get traction in the nascent markets Bookmate serves.

Be part of the subscription ebook scene or miss out, because the readers are heading that way in their droves.

 Book Tango / Book Country – What Worries Me Is Books On Board.

 The rebranded Book Tango (LINK) has long been on my watch list, but what worries me still is the links and references to Books On Board, which went under two years ago this month. (LINK) Surely two years is time enough to get the website updated?

One good reason for looking at Book Tango was that it distributed to Google, which the main pay-as-you-sell American aggregators like Smashwords and Draft2Digital do not. But with both Xin-Xii and Narcissus able to get your ebooks into Google Play I still can see no reason to risk playing with Book Tango. But I’d love to hear from anyone who has and has some experiences to share.

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I’ll wrap this session up with something from trad pub at the London Book Fair. Yeah, thought you’d be impressed. But love it or hate it, trad pub is here to stay and doing rather well. And we can learn a thing or two from it.

At the London Book Fair Faber & Faber CEO Stephen Page talks about how a “new ecology” has emerged in the publishing industry.

Quote: “The previous ecology got hammered and challenged. A new one has emerged that is partly around the resilience and return of physical books, partly around the new confidence there is.  There is a new confidence about the options open to publishers, about the creation of value, about investing in content with confidence. There is a shift towards the consumer, which is still continuing and isn’t finished yet, and just a new confidence about the tools and opportunities open to us.” (LINK)

For those indie fundamentalists who live and breathe the “self-pub good, trad pub bad” mantra it’s bad news. Far from rearranging deckchairs on the Titanic (try finding an indie blog between 2010-2013 that didn’t say that), trad pub has sealed the hole, pumped out the water and fired up the engines again.

For authors who prefer to live outside the tribal lines it’s another sign of a wonderful future ahead for all of us who are willing to embrace the New Renaissance rather than chase archaic print dreams in digital formats.

The opportunities are just beginning to emerge, and many indies will miss most of them because many of us are still thinking books and readers. That is soooo 2009.

Look at the words Stephen Page uses. “Content” and “consumers”, “tools and opportunities”.

Yes, we can dismiss these as meaningless biz-speak, but alternatively we might want to consider that trad pub, having adamantly refused to keel over and die as the indie movement gleefully hoped back in 2009-12, might just be on to something.

For industry-watchers there is not just a new confidence but a new vibrancy in the publishing industry as 2015 gets under way. So very different from the uncertainty and near-despair that epitomised 2010-12.

Indies would do well to watch trad pub very closely, because trad pub is very clearly thinking about the next five years, not the next five weeks.

Individual publishers and bookstores may come and go, but as an industry trad pub and trad pub retail will be stronger than ever in 2020 as it embraces the tools and opportunities of the global New Renaissance.

Where will you be at in 2020? Riding high with them? Or still trying the same tactics that worked so well in 2010 and wondering what’s gone wrong?

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