Category Archives: global publishing

Wattpad’s Global Data Mine

wattpad-global

Are you making the best of Wattpad’s data tools?

Wattpad is, increasingly, a valuable tool to get actual sales, and I’ll be looking at some of Wattpad’s new sales-orientated features over coming weeks.

But for me Wattpad is most valuable for its global reach and its data.

Take the image above. Obviously this is an inert screenshot, but the original in my Wattpad data dashboard is interactive and a click on each of the highlighted countries will tell me what percentage of my readers are coming from each country.

Wattpad will also break down my readers by gender and by age group, and a lot more besides.

  • This map shows me that for this particular title some 25% of my Wattpad readership is in the US. More than I would have expected, but then this is an English-language title.
  • The UK accounts for 11% and Canada and Australia account for 3% each.

But what matters to me with Wattpad is reaching the rest of the world and, again bearing in mind this is an English-language title, the stats are both revealing and occasionally surprising.

  • In Europe I’m finding readers in Germany and Austria. Surprisingly no traction yet elsewhere in Europe.
  • 10% of my Wattpad readers for this title are in India. That’s very useful to know as I really hadn’t considered India a likely market for this particular book. And 2% in neighbouring Pakistan and 1.5% in Sri Lanka.

But then come the real surprises.

  • Courtesy of Wattpad I’m finding readers in Africa for my English-language title – in South Africa, Kenya, Uganda, Ghana and Nigeria. In fact 5% of my readers for this title are in Nigeria, which gives me something to focus on.
  • In Latin America it’s not great, but I’m finding readers in Brazil and Guyana.

Across Asia it’s looking very promising.

  • The Philippines is delivering fully 10% of my readers, and while there are still far too many white spaces (0%) across Asia I’m doing the happy dance on seeing I’ve found readers in Georgia and Outer Mongolia.

Am I seeing sales from all this? Two points arise.

First, it’s impossible to make a direct link between the Wattpad stats and sales , but I suspect yes, I’m seeing some extra sales. Not many, but a few.

But, to come to point two, that’s not what I use Wattpad for. Wattpad is my route to connect with readers who for whatever reason cannot or are not looking at the big ebook retail stores we mostly rely on.

Wattpad is about finding my future core readers and establishing my brand in far-flung lands.

As per stats, there are clearly a couple of countries where it may pay off to start some focussed promotion. By which I mean focussed brand-building, not buy-my-book marketing, although of course that’s a welcome bonus.

For this particular title 49% of my readers are 13-18 age group and 80% female. Both figures could be higher as about 20% in each case have opted not to give that data. Given the title (YA aimed at girls) the stats are not surprising. A further 25% are 18-25, but I’m getting readers across all age groups.

For this sort of data alone Wattpad is worth setting some time aside, but there is much more to Wattpad than just data, as I’ll be exploring in future posts.

For 2017 I plan on getting ALL my tiles on Wattpad and trying to leverage some of Wattpad’s many promotional tools. More on that soon.

With 45 million users worldwide, and literally one new reader signing up every second of every day, Wattpad is potentially one of our most valuable internationalist-indie tools.

Are you getting the best out of Wattpad?

This post first appeared in the International Indie Author Facebook Group. See the original post and discussion here. (LINK)

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Other recent posts from the International Indie Author Facebook Group:

Google Play have introduced new discovery features to Google Play Books that might just bring us a few more sales.

With 75 global ebook stores GP is one of our most useful assets for global reach.

While still sadly indifferent to Africa (just South Africa and Egypt), Google Play is a strong player in Latin America, eastern Europe and SE Asia (inc. Thailand, Indonesia,Singapore, Malaysia, Vietnam, Philippines, etc, where Amazon and Apple are not available). .

Anecdotally Google Play is my best bet for sales across Latin America, out-performing Amazon in Brazil and Mexico, and even bringing sales from small countries like El Salvador.

Google Play’s self-pub portal is now closed to newcomers, and we have to be in one of the 75 GPB global countries to even see the store, but we can still get our titles into Google Play Books.

Sadly neither Smashwords nor Draft2Digital can help here, but StreetLib and PublishDrive can, and of course so can the pay-up-front aggregators like Bookbaby and Ebook Partnership.

See the original post and discussion here. (LINK)

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Another One Bites The Dust – Sainsbury Ebooks To Close.

I’ve not heard anything from Sainsbury yet but Kobo are reporting they are hoovering up Sainsbury’s customer base as Sainsbury opts out of the ebook business.

Sainsbury is a significant UK supermarket chain that, along with Tesco, took on the challenge of the UK ebook market.

Tesco fell foul of major issues unrelated to its digital ambitions and had to pull out of peripherals like ebooks.

No word yet as to what triggered the Sainsbury pull-out, but given Amazon UK’s overwhelming dominance of the UK ebook market this is disappointing but not surprising news.

For indies it will make no difference to our Sainsbury sales as Sainsbury was strictly trad-pub only. A handful of indies using Vearsa were there, but for the rest of us it simply was never an option.

This latest UK ebook store failure follows close on the heels of the Waterstone’s surrender. Waterstone’s too handed its ebook clientèle to Kobo. As did Sony UK before that. And of course Nook UK has left us. And somewhere in between Txtr UK left us and Blloon left us.

Apple and Google Play line up with Kobo to keep Amazon from total UK ebook dominance (small players like Blackwells and Hive are neither here nor there. Kobo has both a localized UK store and partners with the high street chain WH Smith.

I wouldn’t be that surprised if WH Smith conceded defeat next.

The sad reality right now is that if an indie has a very strong UK presence and isn’t faring well on other retailers at home or abroad then going KDP Select and focussing on the Amazon UK market would make perfect sense.

No doubt there will be rejoicing on the Zon-centric blogs these next few days (I suspect many are already planning street parties for when B&N goes down) but a healthy market is one with strong competition.

The UK ebook market is as close to an Amazon monopoly as they’ve got anywhere. It’s common sense, not anti-Amazon sentiment, to say this latest UK ebook store closure is not good news.

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India news – from Amar Vyas

Manasi Subramaniam, Commissioning editor and Rights Manager at Harper Collins India, conducted a master class on publishing rights during Publishing Next 2016. During the masterclass, she talked about translations, international rights, film and other rights for books. Manasi also gave examples of how the B2B books rights process works at Book Fairs.

You can listen to this very informative session here. (LINK)

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The future is never far away, and as regular readers of my Beware The Future posts will understand, if we plan on being in this game for the long haul we need to, if not predict the future, at least anticipate and be ready for it.

The 2016 Tech Trend report is out and while the whole thing is worth snuggling down in bed with, Joe Wikert has thoughtfully been through it and picked out a few key areas pertinent to the future of publishing.

Read Wikert’s summary here, where there is also a link to the full report.

Wikert’s perspective is of course that of Big Pub, not indie authors, but while we indies may not have the financial muscle of the big players we do have other advantages – speed and agility to experiment – and we can partner with third parties to get in on many of these future developments.

The future will happen whether we like it or not. Change and disruption will happen in our cosy indie-ebook-author lives whether we embrace it or bury our heads in the sand.

If we’re on our last legs and don’t plan on being a writer in the 2020s and beyond, then anticipating and preparing for the future is something we can afford not to do.

For the rest of us the future is our biggest challenge, because change and disruption will happen, and in a far faster and more furious pattern than we’ve experienced this past few years with the so-called ebook revolution, when the only big change was print to ebook.

The real digital revolution is still in first gear. (LINK to Joe Wikert post.)

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On a personal note, for those intrigued my my Third World life here in West Africa, my June and July Gambia Diaries are currently holding #1 and #2 place in category in the free charts on Amazon.

 

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These short essays are available free from all good ebook retailers.

Given these monthly ebooks are the only two free titles in this category I’m in the interesting position whereby over the coming months I’ll hold the top five, top ten and eventually top twenty spots in category. And in just over eight years I’ll have the top 100!

For anyone wondering, I am able to list on Amazon without price-matching or being exclusive by uploading via StreetLib.

 

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

 

 

Digital Libraries – Our Best Bet For International Reach

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I’ve covered the value of OverDrive and like digital library suppliers many times here, but it’s worth revisiting once more in mind OverDrive’s presence at the Beijing Book Fair last week.

From the OverDrive blog: (LINK)

“Over the last several years, OverDrive has made a significant investment to increase the amount of global content available for our library and school partners. We now offer 35,000+ Chinese titles from over 500 publishers in our online catalog, Marketplace, both in the U.S. and internationally. Additionally, Marketplace now features hundreds of thousands of titles from publishers in 63 countries and we add new titles each month in both Simplified and Traditional Chinese as well as Japanese, German, Spanish, Polish and many more languages. Titles include bestselling eBooks and audiobooks written in the native language as well as titles translated from English.”

But it’s not just about selling Chinese content in China. it’s about selling Chinese and other foreign language content globally.
From the Over Drive blog again, taking Chinese titles as an example,

“Libraries have responded by creating curated collections of community language content. Toronto Public Library, Los Angeles Public Library and Seattle Public Library all provide examples of digital collections featuring thousands of Chinese titles.”

This is where the true value of digital libraries for foreign-language content lies for us internationalist indies: accessing ex-pat and immigrant communities around the world that still want to read in their home language.

Yes, a Chinese reader in Toronto or Los Angeles could go to the Kindle CA or US store, but Amazon has less than 2,000 Chinese language titles, compared to OverDrive’s 35,000.

Many languages offered by OverDrive are simply not supported by Amazon’s Kindle store yet.

And just to add Fiberead does get our Chinese translations into OverDrive.

In other international library news, Axiell has partnered with Odlio to expand digital content offering to libraries. (LINK)

Odilo partnered with Gardners late last year to build its content catalogue.

For those targetting Latin America Odilio is a particularly good bet, and a good reason to be with Smashwords, which partnered with Odilo at end of 2015.

And also a must for those targetting that part of the world is the Latin American ebook subscription service Nubleer, which is accessible through StreetLib. (LINK)

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This post first appeared in the International Indie Author Facebook Group.

Click HERE to see the original post and join the IIA Group, your guide to going global.

The International Indie Author
Looking at the bigger picture.

 

James Patterson Book Shots, Sachet Marketing and the Perils of the Look Inside Feature.

DeadHeat

I follow James Patterson with interest – not so much for the reading as for the presentation and innovation.

Patterson didn’t get to be the world’s biggest-selling author – bigger than Rowling –by hiding his books away from public view and sticking to safe bet formats.

His latest Book Shots project – titles of approx. 150 pages written for the new world of mobile consumers – is designed to chase reluctant readers for whom a full length title of 300 or 500 pages is a daunting prospect.

Stories at the speed of life, as they are cleverly branded.

But he takes that one step further still with his Dead Heat Book Shot, which with perfect timing is set in the Rio 2016 Olympics and released to coincide. And this is a 150 page standard Book Shot delivered in four parts, of just 35-40 pages each, and in the UK retailing at just 49p (a full Book Shot retails at £1.99 GBP).

Whatever we may think of the actual writing, we have to admire the packaging, marketing and timing.

Yes, we can all find things to complain about in the storylines, but Patterson isn’t pretending to be Shakespeare.

Patterson is writing for the twenty-first century mass-consumer that wants reading entertainment they can slot between the rest of their busy lives. Entertainment that can compete with binge-video streaming, music and games, or can be read while multi-tasking in the supermarket queue or waiting for the kids to come out of school.

Patterson – far more so than Rowling – is at the top of his game. His main focus is crime thrillers and mysteries – my preferred genres – so I’ll be buying all the Book Shots over the next few months and reading them not for entertainment (I like Patterson’s tabloid style, but not that much!) but to analyse as a fellow author and work out what it is that keeps Patterson so far ahead of his nearest competitors, year in, year out.

Serialising his short books like this is one great way of reaching new readers, adding new discovery points and standing out from the crowd. Just a shame that the Look Inside feature on Amazon stops before the actual story starts.

Serialising our self-published works came in for some bad press thanks to some indies trying to scam KU by chopping up larger books to gain the pot payout, but in principle serialising our work – not just new titles but existing works – is a great way of reaching new readers.

Why?

• we can keep down our up-front risk cost to the reader down – 49p is less of a risk than £1.99 to get started on the new Patterson four part series, and if we do like it we don’t pay more for buying the rest afterwards.
• if we are serialising old works then there is no delay for readers who do like the first to get the next. It’s just a click away.
• Patterson’s Book Shot in full is just one more title in his portfolio. Just one more discover point. By chopping into four and offering four separate parts or an option to buy the book in full Patterson adds five discover points. Five more chances of a reader coming across his works and getting hooked.
• it needn’t cost us a fortune in extra bespoke covers. Patterson uses the same cover for all four titles, just the edition number changes. And we can see, the volume number is big and bold to make sure it stands out on the thumbnail images.

Which is one lesson I’ve learned from Patterson’s Book Shots already.

For my Sherlock For Kids and Easy-English Sherlock series I use the same base cover design for maximum branding, but the thumbnails do need close inspection to see what is what. So I’ll be looking at some sort of additional cover feature to differentiate the covers in thumbnail viewing mode.

At a broader level I already have my flagship title Sugar & Spice available as a full book or in three parts, with the first free courtesy of StreetLib (the only way to get indie titles into Amazon at $0.00 without being price-matched or in Select). And I’m looking to extend that experiment to other titles.

Next year I’ll be starting on my full-length Classics For Kids titles, with a re-telling of the Sherlock full length titles, some Shakespeare titles and an easy-read version of my favourite Austen novel, Pride & Prejudice, releasing those as serialised parts.

Beyond that there are distributors who specialise in sachet-marketing for the mobile reader.

Juggernaut in India, Pigeonhole in the UK and Germany, and Tapas in the US immediately spring to mind.

I know one IIA Group member already has some titles on Tapas, and when the time is right hopefully will come along and share the experience. I almost signed up with Tapas earlier this year, but real-life got in the way. I’ll be trying again soon.

Going wide is about much more than just being in as many retailer as possible. It’s about making our products appeal to as many people as possible.

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This post first appeared in the International Indie Author Facebook Group.

Click HERE to see the original post and join the IIA Group, your guide to going global.

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Paypal Suspends Operations In Turkey. StreetLib, Draft2Digital, Smashwords, Pronoun et al – Take Notice.

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Paypal Suspends Operations In Turkey. StreetLib, Draft2Digital, Smashwords, Pronoun et al – Take Notice.

Imagine you’re an indie author in Turkey. You’ve been selling ebooks using platforms like Smashwords, StreetLib, D2D, Pronoun, etc, and receiving your payments through Paypal because for most of the above that’s the only option available to you(in Pronoun’s case, the only option available, period.)

From 06 June your writing career is going to be effectively over as Paypal suspends all operations in Turkey.

The Turkish financial authorities have declined to renew Paypal’s licence. (LINK)

The whys and wherefores are neither here nor there.

For these Turkish authors (and ex-pats in Turkey without a Paypal account in another country) sales coming in through Smashwords, StreetLib, D2D, Pronoun, etc will effectively be meaningless unless those authors are able to use one of the very limited alternative payment options available.

Pronoun only offers Paypal. Pronoun no longer has any relevance to Turkish authors. Some of the other distributors offer bank-transfers, but getting money transferred to a European account from the US can be prohibitively expensive ad make smaller payments pointless. Likewise receiving and banking USD cheques/checks outside the US can be a nightmare.

It’s not just Turkish authors. Paypal makes a lot of noise about being a global player in 203 markets worldwide, but here in West Africa I cannot open a Paypal account at all, despite the fact that The Gambia is listed as a Paypal country. Paypal requires street names and zip codes. Only handful of roads here in The Gambia have names, and there is no postal service, only PO Boxes in a handful of big towns, so zip codes don’t exist.

Across much of Asia, Africa and Latin America where Paypal accounts can be opened these are often limited accounts and money cannot be transferred to local banks from Paypal, so receiving payments through Paypal is meaningless.

Many people in the US and Europe have had Paypal accounts closed on a whim by Paypal because of some real or perceived transgression.

To get my payments from Pronoun, Smashwords, etc, I have to have the money paid into a friend’s Paypal account in the UK, and they transfer the money to my bank account. For D2D I have a friend in the USA who receives payments on my behalf, and holds that money to pay for services I may need.

Most people in the world won’t have conveniently-placed friends in rich western countries to help out.

Back in 2009-10 when the global ebook market was US-UK it didn’t matter so much that distributors offered such limited options to receive payments.

In the globile world of 2016 it matters a lot.

And as events in Turkey demonstrate, it could matter a whole lot more in the future.

Being able to sell books around the world through Pronoun, StreetLib, Draft2Digital, Smashwords, etc, is fantastic. Fantastic, that is, for western authors and the handful of global authors who can participate and get paid.

In the light of events in Turkey I would ask all distributors to look again at their payment options for authors and broaden the payment-receiving options.

It’s 2016, not 2009. The ebook market is global. It shouldn’t be a one-way street for authors lucky enough to live in the right place that they can get paid, while other authors are forced to look on enviously, denied the opportunity to participate in the Global New Renaissance.

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This post first appeared in the International Indie Author Facebook Group.

Join the International Indie Author Facebook Group for daily news, views and discussion about the global publishing scene.

CLICK HERE.

 

StoryDrive – Beijing. End May. Something To Look Forward To.

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China’s StoryDrive convention kicks off later this month. Not something we can easily attend, so enjoy the photo of the convention centre as a reminder that China is very much part of the digital age, and we should all be looking very closely at the opportunities unfolding in this amazing country.

I’m on limited net access this month (for the many new subscribers, I live in West Africa) so just a brief post here to point you towards Porter Anderson’s post over at Publishing Perspectives with a preview of StoryDrive. (LINK)

As Anderson describes it, StoryDrive “is a conference that focuses on storytelling across cultural and international borders, and the rights trade.”

For the many newcomers who may be thinking “why bother with China? It’s a closed community,” just to say I regard China, along with India, as the two most exciting prospects on the planet right now for savvy indie authors looking at the bigger picture.

It’s a common misconception that western authors can’t sell in China and no-one in China would be interested in western books anyway.

A widely held belief that has no basis in reality.

As long ago as 2014 my UK-based crime thriller that has absolutely nothing even r emotely Chinese about it topped the ebook charts in China, including taking number one slot in the Kindle China store.

It can be done. It has been done.

China is a very real opportunity for adventurous indie authors, and not just for ebooks. China is way ahead of the transmedia game.

Do take time to check out Porter Anderson’s post and see why you should have StoryDrive Beijing 2016 on your Follow Closely agenda.

Oh, and watch out for StoryDrive Asia in Singapore in November.

A Global New Renaissance is unfolding. Writers today have opportunities quite unprecedented in human history.

Don’t let them pass you by.

The Global New Renaissance is real. It’s happening right now.

Be part of it.

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This post first appeared earlier this month in the international Indie Author Facebook Group.

To keep up with all the latest on global publishing opportunities, and a lot more, join the International Indie Author Facebook Group. (LINK)

Facebook Lite – Why It’s Good For Indies, BRUSA, Amplifiable Content, And More.

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Facebook Lite Has 100 Million Monthly Active Users After Just Nine Months. Great News For Indie Authors Using Facebook Targetted Advertising To Grow Our Global Audience.

Most of us in the rich west use the internet with scant regard for how much data we consume. A typical plan with our ISP will be “unlimited”. We don’t have to worry about how “big” a site is, or avoid sites with video or fancy graphics because it will eat up our credit in a few minutes.

But in many parts of the world the only affordable way to by data is in sachets – x-megabytes at a time – and when it’s used up we need to go buy some more.

That was a big problem for me here in West Africa not so long ago, and while I now have “unlimited” access to a 4G network and can download what I like, it costs me more per month than most people here will earn in half a year.

Facebook Lite is an app that lets data-conscious internet users access Facebook without having to worry about how much data that attached image or is going to use up, because the Lite app adjusts content to minimise the data needed device by device.

It works great for 4G, 3G and even 2G networks.

The top countries where Facebook Lite is used are Brazil, India, Mexico, Indonesia and the Philippines. By happy coincidence all priority markets as recommended by me for internationalist indies looking to find new audiences.

Facebook Lite means it’s that much easier for authors to connect with people in those countries, and particularly worth bearing in mind for those of us using paid, targetted Facebook ads to reach new audiences. Facebook Lite countries obviously have better potential reach.

In India, for example, Facebook has 142 million active monthly users (69 million accessing FB daily!), but 133 million of that 142 million use the Facebook Lite app.

That’s a lot of people we could be letting know we have books available.

But a gentle reminder here that targetted global promotion needs to go hand in hand with targetted global distribution.

Last year I watched with mild amusement as one author ran targetted ads aimed at the Philippines to promote their ebook on Amazon and then complained bitterly that he’d seen no upturn in sales.

Mild amusement because I’d said to this author time and again that Amazon blocks downloads to the Philippines and most of Asia.

I’ll cover targetted global promotion in detail soon. Here just to note some observations on those top Facebook Lite countries, Brazil, India, Mexico, Indonesia and the Philippines.

Indonesia and the Philippines are both blocked by Amazon and Apple. Nook of course is only a player in the US now. Luckily Kobo and Google Play are available in all five of the top Facebook Lite countries. Kobo also has a partner store in the Philippines – National Book Store.

Brazil and Mexico are catered for by four of the Big 5 retailers, but be aware you’ll only get 35% from Amazon unless you are in Select. Brazil and Mexico both have Kobo partner stores as well as access to the Kobo store itself.

India, bizarrely, is both the largest market and the least well catered for, and here probably Amazon is indeed the best bet. No Nook or Apple, and Kobo and Google Play only have a token presence.

In each country there are domestic ebook stores available, but none are easily accessible, and are best left only to the most serious of internationalists.

Of course all these countries also sell print books, and in far, far,far greater volume than ebooks.

But again, no point in promoting a title unless it is actually available there.

Targetted global promo can get good results. Even better results if using cheap paid-promo like Facebook and twitter ads.

But targetted global promo, paid or free, is pointless if our titles are unavailable or unaffordable in the targetted country.

This post first appeared in The International Indie Author Facebook Group 10 March 2016 (LINK

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New Undersea Cable To Link Brazil And USA in 2018.

Submarine cables are the key to our international internet reach.

While futuristic social infrastructure projects like Google Loon (internet balloons) and Facebook Aquila (internet drones) are soon to join satellites in making the internet available globally, it is submarine cables that will continue to be the mainstay of our globile (global mobile) future.

Spain’s Telefónica is behind the new BRUSA (Brazil-USA if you’ve not yet had your morning coffee) cable, which is going to significantly improve not only existing 2G, 3G and 4G connectivity between the USA and Brazil but also give Brazil a firm foundation for the imminent arrival of 5G.

This in turn greatly accelerates interest in and take up of mobile devices for consuming digital goods.

This new cable link from Telefónica is in addition to its existing Pacific Caribbean Cable System (PCCS), a consortium submarine cable which links Florida, USA with the British Virgin Islands, Puerto Rico, Aruba, Curacao, Colombia, Panama and Ecuador, and the Unisur cable connecting Uruguay and Argentina, and the SAM-1 submarine cable system which forms a 25,000 km ring linking the USA, the Caribbean and Central and South America.

Latin America is already a lucrative market for our digital content, and is just going to get bigger and better as we wind down this decade, move into the era of 5G and the Internet of Things, and move inexorably towards 6G and the Internet of Everything.

The market for digital content is global. It’s driven by mobile.

5G will arrive whether we like it or not, and while it won’t destroy print, it will radically alter our prospects as digital content providers in the future.

Huge opportunities ahead. But also huge challenges.

We all have the option to look the other way and pretend the globile future isn’t happening. But it’s happening anyway.

I’m embracing the globile future.

How about you?

 

This post first appeared in The International Indie Author Facebook Group 10 March 2016 (LINK

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“Amplifiable Content” – A Digital Publishing Buzzword That Might Just Buzz.

When it comes to business buzzwords, they are usually great for comedy, but not much else.

But the term “amplifiable content”, which got the spotlight at DBW this week, is worth a second look.

The tagged report from BookBusiness notes,

“Although social media, in particular Facebook, is often at the top of publishers’ audience growth strategies, organic search is still the top traffic driver.”

That alone is worth pondering.

There’s a common belief in the indie world that the only way we can possibly sell a book is by marketing it to death, spamming everyone day in day out with promo and paying for advertising.

Well, promo certainly helps, of course. If done right. But spamming people isn’t doing it right, and the big question I would be asking is, if our book can’t build its own momentum, do we need maybe to revisit the book?

I’ve sold, to put it mildly, a fair few books over the past half decade. Yet I’ve never run a Bookbub ad, have maybe ratcheted up a dozen promo tweets and FB promo posts over the past year and generally do very, very little promo.

I prefer to just put titles out there and let them find their own way.

No question I’d have sold more if I was more active with marketing, and probably a ton more if I went for (and was lucky enough to secure) a Bookbub ad.

But organic growth is more meaningful than blip-driven growth in the long term.

I see some authors who buy a big ad, race up the charts, and a week later are back in the wilderness and need to do it all over again just to stand still.

That’s blip growth. Instant gratification, but like your average takeaway / carry out meal, you feel hungry again an hour later.

A big ad only pays off long term if backed by plenty of quality content available where the readers are.

If we have that, then organic growth kicks in and big ads and promo can become a supplement to our careers, not the only thing that keep us afloat.

When I hear authors, who have been on the circuit for several years, saying “we can’t sell books unless we promote them non-stop” and “the moment I stop tweeting and FB-ing my book my sales stop”, I can’t help but wonder what they are doing wrong.

Discoverability is a big issue for unknown, new writers just starting out, of course, or for an established author going incognito under a new pen-name, or kicking off in a new language.

But if we’ve been on the circuit for many years using the same name and the same branding and churning out the same books and we still have no organic momentum and are reliant on promo for our next sale then just maybe we need to take a step back and address the underlying problems.

To return to the DBW post, where SEO expert Rand Fishkin discusses “amplifiable content”:

“On average, Google drives 7X to 10X more traffic than Facebook does,” says Fishkin, adding that for ecommerce sites, search traffic is still the top referrer.

“Although publishers should invest time and energy in identifying valuable keywords, optimizing search snippets for articles, and building a network of links back to their original content,” says the DBW report paraphrasing Fishkin, “SEO success really comes down to understanding on a deeper level one’s audience and creating content that they will not only love, but will also share.”

That is, “amplifiable content”.

If we have to spam people just to get our next sale then we don’t have “amplifiable content”.

We don’t have organic growth.

And we don’t have a sustainable writing career.

This post first appeared in The International Indie Author Facebook Group 09 March 2016 (LINK)

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This Island Earth.

As I reported here at the start of the year, residents of Easter Island, the furthest flung inhabited island on the planet, may have trouble getting hold of print books, but they will, if we’ve made the effort to be available, have access to our ebooks.
 
A couple of days ago Easter Island’s LTE (4G for all practical purposes) network was activated, giver Easter Islanders even more reason to buy a smartphone that they could be reading our books on.
 
Also this week comes news that Kiribati is soon to get an advanced internet connection through the satellite service O3b Network, in conjunction with SpeedCast International.
 
Earlier this year 03b and Speedcast Int. began new operations in Papua New Guinea and on Christmas island.
 
Elsewhere in the Pacific O3b teamed with local telecoms to expand advanced internet reach to Palau and the Solomon Islands.
 
Back when the “ebook revolution” began in 2009 reach for indie authors was pretty much a one-country affair, and consumers needed a computer and an expensive e-reader to engage,
 
In the globile (global mobile) world of 2016 it’s hard to find anywhere on the planet we cannot reach, or anyone on the planet who does not have access to an affordable device that could be used to download our ebooks.
 
And not just our ebooks, but our audio, video and any other digital content we might care to make available.
 
But that’s down to us. The consumers are out there. The means to reach them is available to us all.
 
But if our titles aren’t available where they are… Our loss. They’ll just buy another author’s works instead.
This post first appeared in The International Indie Author Facebook Group 11 March 2016 (LINK)

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The International Indie Author.

Looking at the bigger picture.

 

 

 

Google Loon Coming to India, Spotlight Falls on Poland, and more.

Loon

 

Google Loon For India.

It’s early days yet, but it looks likely India will join Sri Lanka and Indonesia in being among the first countries to have nationwide internet access courtesy of Google Loon.

Loon is a balloon project whereby unmanned balloons fly at high altitude reflecting and beaming down internet signals to places that would otherwise be uneconomical to reach.

Google is currently partnering with telcos on the ground (literally in this case) to move to the next stage.

Long term everyone benefits from these social infrastructure ventures being undertaken by companies like Google and Facebook (think Aquila drones), that will make the internet even more accessible.

Loon and Aquila are of course driven by mobile. Global mobile. Globile.

And with each new advance the potential audience for content suppliers grows ever bigger.

This post was previously published in the International Indie Author Facebook Group on 08 March 2016.  (LINK

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Spotlight On Poland 2016-17.

Poland will be in this spotlight this year and next, with several major book fairs showcasing the Polish book market.

Publishing Perspectives covers this in a post by Porter Anderson, where I noted in comments,

“Poland is a particularly interesting market for ebooks because Amazon has no Kindle store there and is therefore busily surcharging Polish readers for Kindle books unless they have pre-existing accounts from a Kindle country.

A lot of Poles have bought Kindles and have accounts set up whilst in Germany or UK, etc, which enables them to buy from the UK or Germany Kindle store without whispernet surcharges, but of course there is very little Polish content being made available in the Kindle store in the first place.

Many domestic Polish ebook publishers have taken full advantage of this by supplying ebooks in mobi format as well as epub.”

We indies tend to assume it has been the USA that has made all the running in the ebook sector, and of course by market size that’s true, but Poland was fielding ebook subscription services long before Scribd, Oyster and Amazon got in on the act.

Check out Legimi (one of the first Polish subscription services, way back in 2013) for one of many Polish outlets where we can sell our Polish translations, should we ever have them available.

Of course we all know that’s a waste of time because we all know central and east Europeans wouldn’t want to read our stories set in America and Britain.

That’s why there’s no sign in the Legimi store of Lee Child or Karin Slaughter or EL James or Andy Weir or… No, hold on. They are all there.

It’s just as indies that can’t be bothered.

Our loss.

Admittedly none of my titles are in Legimi right now either, but that’s just a matter of time. My first Polish translations will be going live in the next few months.

How about you?

This post was previously published in the International Indie Author Facebook Group on 07 March 2016. (LINK

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Augmented Reality Books Are Coming. No, Not Ebooks. Print Books!

Yep, Google has just patented the tech to create digitally-enhanced print books. You couldn’t make it up.

“The technology outfits a physical book with numerous page sensors, touch sensors, and motion sensors to understand the reader’s movements. Based on those movements and the storyline of the book, the system adds augmented reality elements over the pages.”

My guess this will in turn embrace hologram tech and provide, in time, a 3D augmented reality experience.

For children’s books, fantasy and sci-fi and for non-fic like how to and cookery this could be major step forward and show once more that print is far from dead and can be reinvented just like the story-telling process.

This a post was previously published in the International Indie Author Facebook Group on 05 March 2016.  (LINK

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Facebook Messenger Integrates With Spotify.

We can ignore them all we like, but messaging apps aren’t going to go away.

Facebook Messenger has now integrated with Spotify in an attempt to attract its NEXT billion monthly active users.

Yes, Facebook Messenger already has a billion monthly active users we could be connecting with to promote our books.

WhatsApp has 800 million, WeChat 600 million, Telegram 100 million and growing fast.

There are lots more.

As with Instagram, Pinterest, Tumblr, etc, a handful of savvy indies are shifting million of books (search the Group for posts on this) while the majority of us carry on partying like it’s 2010 and dismiss any suggestion that The Next Generation social media platforms might be worth a second look.

Our loss.

This a post was previously published in the International Indie Author Facebook Group on 04 March 2016.  (LINK

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The International Indie Author

Looking at the bigger picture.