Category Archives: China ebooks

tnps_the view from the beach

Cyber Monday Amazon’s biggest shopping day ever. But still way behind Alibaba. What future the international Kindle stores?

  • Total US online sales Cyber Monday: $6.59 billion
  • Black Friday $5.03 billion
  • Thanksgiving Day $2.87 billion

A record-breaking holiday for US e-commerce – $14.49 billion spent online – and by some estimates half went to Amazon.

Yet just two weeks earlier almost twice that amount – $25 billion – was spent online in just 24 hours at just one company.

Alibaba, the Chinese e-commerce titan, took the equivalent of Black Friday’s total US online sales – $5 billion – in the first fifteen minutes of trading on Singles Day earlier this month.

“It’s easy to look back at the past ten years of the Kindle store and the rise of Amazon as a global e-commerce power and see an unstoppable force.

And realistically there is little chance that Amazon’s dominance in the US, UK and a handful of European countries will be usurped any time soon.

But as those markets become more competitive and more aggressive, so Amazon needs to look abroad to maintain the revenue growth that drives its stock valuation.

The easy options are fast being taken – west Europe, Brazil, Mexico, Canada, Australia… China was, if not a fail, certainly not a spectacular success for Amazon, and India is going to be a very long haul…

And while Amazon is clearly making an effort with publishing in India (not just the Kindle store – Amazon also acquired a major publishing house) there are few indications Amazon sees publishing or the Kindle store as a key part of its next stage in globalisation.”

Read more at The New Publishing Standard

Mark Williams writes daily on global publishing matters for The New Publishing Standard.



Tencent joins the half-trillion club, and look how close it is to Amazon…

tnps_publishing brief

Tencent joins the half-trillion club, and look how close it is to Amazon. The centre of digital and publishing gravity shifts inexorably east.

If you’re thinking, “Who? And what’s it got to do with us indie authors anyway?” then you really need to read this post.

The New Publishing Standard – charting the Global New Renaissance as it unfolds.

Mark Williams now writes daily on global publishing matters for The New Publishing Standard.

Digital Libraries – Our Best Bet For International Reach


I’ve covered the value of OverDrive and like digital library suppliers many times here, but it’s worth revisiting once more in mind OverDrive’s presence at the Beijing Book Fair last week.

From the OverDrive blog: (LINK)

“Over the last several years, OverDrive has made a significant investment to increase the amount of global content available for our library and school partners. We now offer 35,000+ Chinese titles from over 500 publishers in our online catalog, Marketplace, both in the U.S. and internationally. Additionally, Marketplace now features hundreds of thousands of titles from publishers in 63 countries and we add new titles each month in both Simplified and Traditional Chinese as well as Japanese, German, Spanish, Polish and many more languages. Titles include bestselling eBooks and audiobooks written in the native language as well as titles translated from English.”

But it’s not just about selling Chinese content in China. it’s about selling Chinese and other foreign language content globally.
From the Over Drive blog again, taking Chinese titles as an example,

“Libraries have responded by creating curated collections of community language content. Toronto Public Library, Los Angeles Public Library and Seattle Public Library all provide examples of digital collections featuring thousands of Chinese titles.”

This is where the true value of digital libraries for foreign-language content lies for us internationalist indies: accessing ex-pat and immigrant communities around the world that still want to read in their home language.

Yes, a Chinese reader in Toronto or Los Angeles could go to the Kindle CA or US store, but Amazon has less than 2,000 Chinese language titles, compared to OverDrive’s 35,000.

Many languages offered by OverDrive are simply not supported by Amazon’s Kindle store yet.

And just to add Fiberead does get our Chinese translations into OverDrive.

In other international library news, Axiell has partnered with Odlio to expand digital content offering to libraries. (LINK)

Odilo partnered with Gardners late last year to build its content catalogue.

For those targetting Latin America Odilio is a particularly good bet, and a good reason to be with Smashwords, which partnered with Odilo at end of 2015.

And also a must for those targetting that part of the world is the Latin American ebook subscription service Nubleer, which is accessible through StreetLib. (LINK)

♦ ♦ ♦

This post first appeared in the International Indie Author Facebook Group.

Click HERE to see the original post and join the IIA Group, your guide to going global.

The International Indie Author
Looking at the bigger picture.



StoryDrive – Beijing. End May. Something To Look Forward To.


China’s StoryDrive convention kicks off later this month. Not something we can easily attend, so enjoy the photo of the convention centre as a reminder that China is very much part of the digital age, and we should all be looking very closely at the opportunities unfolding in this amazing country.

I’m on limited net access this month (for the many new subscribers, I live in West Africa) so just a brief post here to point you towards Porter Anderson’s post over at Publishing Perspectives with a preview of StoryDrive. (LINK)

As Anderson describes it, StoryDrive “is a conference that focuses on storytelling across cultural and international borders, and the rights trade.”

For the many newcomers who may be thinking “why bother with China? It’s a closed community,” just to say I regard China, along with India, as the two most exciting prospects on the planet right now for savvy indie authors looking at the bigger picture.

It’s a common misconception that western authors can’t sell in China and no-one in China would be interested in western books anyway.

A widely held belief that has no basis in reality.

As long ago as 2014 my UK-based crime thriller that has absolutely nothing even r emotely Chinese about it topped the ebook charts in China, including taking number one slot in the Kindle China store.

It can be done. It has been done.

China is a very real opportunity for adventurous indie authors, and not just for ebooks. China is way ahead of the transmedia game.

Do take time to check out Porter Anderson’s post and see why you should have StoryDrive Beijing 2016 on your Follow Closely agenda.

Oh, and watch out for StoryDrive Asia in Singapore in November.

A Global New Renaissance is unfolding. Writers today have opportunities quite unprecedented in human history.

Don’t let them pass you by.

The Global New Renaissance is real. It’s happening right now.

Be part of it.

◊ ◊ ◊

This post first appeared earlier this month in the international Indie Author Facebook Group.

To keep up with all the latest on global publishing opportunities, and a lot more, join the International Indie Author Facebook Group. (LINK)


Payments Is The Biggest Single Challenge For Global Ebook Vendors and Global Ebook Authors. Messaging Apps Are The Solution. 



With literally half the world now owning a smartphone, it’s never been easier to REACH potential readers. But even if we can get their attention, how can someone pay if they don’t have a bank card?

In the *real* world beyond the rich First World *we* are lucky enough to live, in, on-line micro-payment processors have been busily stepping up to fill the void. A full post on this in early 2016.

Here just to take a quick look at how messaging apps – yes, the ebook promo option most of us indies seem determined to pretend doesn’t exist –  is shaping up beyond China.

Within China messaging apps are far more than just messaging apps. Tencent’s WeChat is an entire microverse of internet possibilities within a single app.

And that includes payment processing at all manner of levels, from buying goods and services on line to making peer-to-peer payments from one smartphone to another.

Tencent has big plans to globalise this in 2016, and WeChat is already widely used beyond China.

In South Africa WeChat ZA (ZA is the international country code, not a typo!) is now offering payment options, and crucially users do not need a bank account or bank card to participate. (LINK)

It’s early days and of course no ebook stores are engaged yet, but that will happen, in South Africa and across the globe as Tencent roll out their WeChat mobile wallet more widely.

Where WeChat leads, other messaging apps and other social media – including the mighty Facebook and the once-mighty twitter – are following.

Check out the WeChat blog here. (LINK)

Follow WeChatZA on twitter – @WeChatZA .

And of course WeChatZA is on Facebook. (LINK)

The way payments are made online globally is being transformed, and enfranchising the vast majority of people who do not have bank accounts and bank cards.

Over the next five years not only will pretty much everyone, anywhere on the planet, own an internet-connected smartphone, but everyone will be able to make payments online, regardless of their ability to qualify for a bank account and bank card.

For internationally-minded indie authors it’s hard to exaggerate the potential here.

The global publishing jigsaw is still far from complete, but messaging apps offering payment services are one more piece of that jigsaw puzzle slotting nicely into place.

Indie authors who are using messaging apps to engage with readers globally and to build their brand will be in a very strong position to take advantage of the next generation payments options that are unfolding.

Keep a special eye on Kobo in this respect. Kobo is owned by Japan-based Rakuten, who own not just Kobo but also OverDrive, making Rakuten the biggest ebook distributor in the world in terms of reach.

Rakuten also own the messaging app Viber, and are actively engaging with readers globally through the app. Rakuten’s CEO has openly stated his intent to make Viber a shopping portal and has said clearly that Kobo ebooks will be at the forefront of that development.

Tencent happens to be a major ebook player within China, and is already well ahead of the game.

At some stage I expect Tencent to start looking at ebook sales globally. It can’t have escaped their notice that the big western ebook retailers like Amazon and Apple, powerful as they are, are completely ignoring most of the world. Obsessed with keeping their customer details in-house, they are never going to embrace fully the next generation payment processing options that will enfranchise the world as digital content buyers.

Other players will step in to fill this void, and savvy indie internationalist authors will be positioning ourselves to enjoy the ride.

If Going Global all seems overwhelming right now, don’t worry. It is.

2015 has seen countless threads in the rise of the global publishing market begin to entwine, but for many of us indies the challenge of making sense of it all and knowing where to start, let alone actively engaging, is a  daunting one.

And as the Global New Renaissance gets into second gear and the second half of this decades takes us towards 2020 and the Internet of Things era it will get even more overwhelming.

But the rewards for those who can stay ahead of the game…

In 2016 I’ll be putting together some step-by-step guides to Going Global that will pull together all these threads and offer some guidance on how to engage fully with the Global New Renaissance, whether we are just starting out on the global adventure, or are a hardened internationalist and just need to fine-tune our strategies.

The future is globile


Catching Up On The Global Publishing Scene. November 2015 Update.



Asia’s Emerging Ebook Markets.

When it comes to global ebooks sales we all need to think “globile”. That is, global mobile.

Much of the world have simply skipped the entire desktop PC and dumb-phone era and gone from no internet access to 3G and 4G smartphones, pretty much overnight.

With every single smartphone a device that could be carrying our ebooks the potential for authors and publishers is hard to exaggerate. But where to focus one’s strategic planning?

That graphic from Google at the top of this post may help decide.

For those unfamiliar with the international two-letter country coding:

  • AU is Australia
  • ID Indonesia,
  • TW Taiwan,
  • SG Singapore
  • HK Hong Kong
  • JP Japan
  • KR South Korea.

Right now Korea is the tops and India and Indonesia are way down the list in terms of smartphone penetration. But it’s these two countries that are among my top priorities.

Not just because they are fast growing (India will likely be the second largest smartphone market next year) but because Indians and Indonesia, coming late to the internet world, are far more reliant on smartphones in their everyday lives than we in the rich west who use smartphones mainly as an add-on to our existing desktops, laptops, e-readers, dumbphones, landline phones, etc.

And given India is the nation that reads the most, and the sixth largest book market on the planet even before smartphones fully impact, it’s not hard to see why even the more cautious commentators are now joining me in predicting India will be the next ebook gold-rush.

# # #

Africa Watch 1: Egyptian Book Store Chain Sets Up In UK.

In a sure sign of how the Global New Renaissance is taking hold, the Egyptian bookstore chain ALEF has opened a store in… London.

Read the linked post on Publishing Perspectives for the full story. (LINK)

Here just to extract the most pertinent point:

“We believed that people in Egypt don’t read because they don’t have access to books, and we turned out to be right…”

In fact ALEF is doing “booming business” in Egypt and the new London store is just the first step of their international expansion, selling not just Arabic-language books but Arabic books translated into English.

Yes, there are issues of (comparatively) low literacy levels in many countries across Africa, the Middle East and elsewhere. But the idea that people in these countries therefore don’t read is just ludicrous. The problem is, always, about availability and affordability.

And for indie authors and trad pub publishers alike the new “globile” markets where everyone and their dog has a smartphone in their hand, mean that we can, increasingly, reach readers hitherto completely beyond reach.

As we hurtle into 2016 the possibilities – and opportunities – ahead are unprecedented.

Don’t let them pass you by.

Go Globile in 2016 and build a truly international readership for your brand.

# # #

33% Of French Commuters Prefer Ebooks

It will come as no surprise to learn that French train commuters, just like commuters in many countries, while away the journey reading.

The French railway operator SNCF estimate 75% of passengers read books on their journey. (LINK)

What may come as a surprise is that 33% of them e-read – either on dedicated e-readers or on smartphones.

SNCF responded by offering their own ebook subscription service with 100,000 French-language titles. Check out the SNCF store here. (LINK)

It’s not clear who is supplying SNCF, but that’s neither here nor there.

What is key for us as indie authors is the direction digital reading in France is taking.

Ebooks, may still be a tiny fraction of the overall French book market, but early days.

Hard to imagine though it is, just a few years ago the US and UK were nascent markets with only a handful of people reading ebooks.

And in those early years it was very easy for a handful of savvy, forward-thinking indie authors to be very big fish in a very small pond.

This is the true beauty of the global nascent markets right now. There are open goals out there. Major opportunities to be big fish in small ponds now and to grow into even bigger fish as those ponds grow.

Already this year we’ve seen western indies top the charts in China. We’ve seen India leapfrog the UK as the second-largest English-language book market. In Germany indie authors have been dominating the ebook charts for some while.

Across Asia, Latin America and eastern Europe the book markets – and especially the ebook markets – are seeing a new vitality as the Global New Renaissance takes hold.

No, none of these markets (except China) can compare to the US market today. But that’s to miss the point.

And more importantly to miss the opportunity.

Because many of these so-called nascent markets – China, India, Germany, Latin America, Indonesia, etc – are already as big, or bigger (much bigger in the case of China) than the US market was back in 2009-2010.

And back in 2009-2010 savvy indie authors like Amanda Hocking and John Locke were gigantic fish in a very small pond. Million-sellers at a time when hardly anyone in the US even knew ebooks existed.

When looking at the emerging global markets available to us now, don’t think “nascent – not worth bothering with”.


# # #

Children’s Book Sales “Booming” In China.

The Shanghai Children’s Book Fair took place earlier this month, and reports emerging (LINK) show a very vibrant children’s publishing sector with keen interest in titles from the wider world.

Hardly surprising given there are 370 million under-eighteens in China right now – more than the entire population of the USA. And that number could grow rapidly with the new two-child policy.

Incredible opportunities emerging in China across all genres, not just children’s books.

So far Fiberead remain the easy option for accessing this massive market, but I’m watching carefully for more direct opportunities alongside.

China is potentially the most lucrative of all the markets – the China market alone will dwarf the US market very soon – and it will rapidly expand over the next five years. But access is always going to be awkward. Not impossible, by any means, but not without its challenges.

Awkward it may be, but China should definitely be on the watch-list for any author serious about global reach.

# # #

New Distribution Channel’s For Audio Books.

While Amazon’s ACX is effectively the only show in town for indie audio, we should never rush to put all our eggs in one basket, because alternatives will be along soon enough.

  • Xin-Xii recently started distributing indie audio to German retailer.
  • Now, say hello to Author’s Republic (LINK), courtesy of AudioBooks(dot)com. (LINK)

I’ll investigate this further, but so far it looks like we now have a real alternative to ACX for distribution, although we’ll still need to get our audiobooks made first, which means ACX still has the advantage.

Author’s Republic does have some sort of iOS tool for making our own, but ACX clearly holds all the aces in this respect.

The Author’s Republic will distribute not only to Audiobooks(fdot)com but also to:

  • Audible
  • iTunes
  • Amazon
  • Barnes & Noble
  • Scribd
  • Downpour
  • tunein

as well as library providers such as

  • Findaway
  • Overdrive.

And presumably they will expand further on that as we head into 2016.

Perhaps more importantly, this will be the first of many. A matter of time now before other retailers open up audiobook self-pub portals themselves or ebook aggregators follow Xin-Xii’s lead and start distributing audiobooks.

Those locked into exclusivity with ACX for their audiobooks may be getting slightly better royalties (although Author’s Republic will supposedly be paying a competitive 35%) but could be missing out on reach, especially with Author’s Republic ‘s access to key outlets like OverDrive and Findaway which ACX will deny you.

And don’t forget good old-fashioned CDs. CDBaby can your audiobooks widely distributed for the majority of audiobook listeners that have not yet embraced digital.

Beyond that, another reason to avoid exclusivity is radio. Global radio is an exciting opportunity for indie authors converting their works to audio. More on that in another post.

# # #

Africa Watch 2: One Billion Reasons To Take A Second Look At Africa.

For authors and publishers, Africa remains the Dark Continent (which BTW meant and means “unknown”, not something derogatory) for book sales and discovery.

But for me it’s THE most exciting of the long-term prospects for indie authors, and one I’m following closely, although little chance of any significant sales there in the very near future.

But a new report confirms my anecdotal observations that Africa is embracing smartphones and 3G-4G mobile internet just like everywhere else on the planet.

Mobile subscriptions across Africa are expected to pass the one billion mark in 2016. (LINK)

That’s one helluva lot of people with devices that could have our ebooks on.

Contrary to popular opinion Africans love to read. Their problem is access to affordable books.

For authors, reaching African readers is the big challenge.

  • There is not a single Apple iBooks store anywhere on the continent.
  • Amazon blocks downloads to most of the continent and surcharges the rest, including South Africa.
  • Even Google Play, from whom you’d expect better, are only in South Africa so far.
  • Kobo is sort of available, but there is only a localized Kobo store in South Africa, and you need a bank card to use Kobo, so that makes it pretty irrelevant to most Africans.

Right now, South Africa aside, the African continent is not a friendly place for authors. But make no mistake – that’s an issue of distribution and accessibility, not a cultural indifference to books, ebooks and reading.

And there are a few bright spots on the horizon, as I’ll be reporting soon in an in-depth analysis of the state of play across my favourite continent. Meanwhile, check out further posts on Africa below.

I’m very excited by the emerging prospects for authors here in Africa. When I talk about the Global New Renaissance unfolding I really do mean Global, and I intend to be selling across many countries in Africa before this decade is over.

I’m a six-continent content-provider.

How about you?

# # #

$10 Smartphones At Wal-Mart.

With The Next Generation social media like Instagram and Pinterest, and messaging apps like Viber and WeChat getting hotter and hotter by the day, it’s a real PITA that you need a smartphone to participate. Even though many, like Viber, have desk-top access, you still need a smartphone number to sign up in the first place.

And some people, quite understandably, do not want the expense of a new phone, a monthly payment plan, etc just to join Instagram or Viber.

For those in America it seems salvation is at hand. Over at The Digital Reader Nate Hoffelder reports that Wal-Mart now offering a smartphone for just ten bucks, and on a Pay As You Go plan so no crazy monthly payments for a phone you may rarely use. (LINK)

Perfect to buy, along with a separate sim card and phone number, and use exclusively for social media like Instagram and messaging apps like Viber, Facebook Messenger, WeChat, etc.

As per previous posts, Instagram is now bigger than twitter. Messaging apps are reaching close to two billion people. An updated post on messaging apps this coming week.

Don’t get stuck in the past for the sake of ten bucks. Move with the times.

# # #

Africa Watch 3: Nigeria.

When it comes to global ebook sales Africa remains the last frontier as western ebook retailers continue to ignore this vast and exciting nascent market.

After all, Africa is still in the stone-age when it comes to digital, right? There’s no internet there, so no-one knows what smartphones are.

And as well know, nobody in Africa reads.

The latter point, however widely believed, is of course so laughable as not to bear further consideration.

But let’s take another look at the first point – that Africa is has yet to realise the internet even exists.

Leaving aside the above report, that Africa will have over one billion mobile subscribers in 2016, ponder this report on what Ericsson is up to in Nigeria.

Subscription video on demand.

Ericsson’s NuVu will launch in early 2016 offering some 3,000 local and international TV and films to eager Nigerian subscribers eager to use their smartphones for entertainment. (LINK)

Ericsson is working with leading international distributors to acquire content ranging from Hollywood to Nollywood (Nigeria has a thriving film industry).

How long before a dedicated Nigerian ebook subscription service pops up? Well, it certainly won’t be KU – Amazon has zero interest in Africa. But it will happen.

And just as Nigerians love Hollywood films so they do and will love western books (Nigeria is the largest English-speaking nation on the continent) – IF they are allowed access to them, and IF they are affordable.

Nigeria presents a great opportunity to start building a pan-African readership beyond the usual suspect, South Africa.

More on how soon. Here just to remind everyone that, as always, we should keep the third tier nascent markets like Africa firmly in mind when looking at the next five years.

No, absolutely no point anyone rearranging their schedule to prioritise Africa right now, but do keep Africa on your radar, and do lay the foundations there now for future development.

Nigeria, Kenya, Ghana and Tanzania are close to the tipping point where smartphones will become the main everyday access point to the internet for millions of English speakers. And there are plenty of other English-speaking nations in Africa not far behind. Malawi, Botswana, Zimbabwe, Liberia, Sierra Leone, etc. And even here in tiny The Gambia (yeah, The Gambia is one of only two countries in the world where the definite article is officially part of the country’s name).

And of course this is not some uniquely Anglophone phenomenon. French-speaking Cote d’Ivoire and Senegal, to name but two, are right up there in the globile (global mobile) stakes too.

Watch out for more reports on Africa below, and an in-depth report on Africa soon. The way things are shaping up here may well surprise you!

# # #

British Comedian Russell Howard’s Pending 2017 Global Tour.

No, not a book tour, but this isn’t as off-topic as it may at first seem.

Russell Howard is a British stand-up comedian who rose to fame in the UK on the back of the early days of the digital TV transition, when cheapskate TV productions flooded the myriad new broadcasting channels then emerging.

From being a largely unknown British comedian doing bottom-of-the-barrel shows for late-night TV micro-audiences Howard has, thanks to digital reach, built up a worldwide audience, in English, that goes far beyond the English language countries.

Yes, the tour is focussed on the UK, USA, Australia and New Zealand, but also Finland, Iceland, Sweden and Norway, and of course his wider reach through digital extends globally.

Howard already knows where his paying audience will be in 2017.

The key throughout all this is digital. Digital reach is global, and that goes every bit as much for books as it does for stand-up comic TV shows.

Yet many of us indie authors still treat ebooks as simply cheap versions of print books, to farm out to the same home-market audience as print books, and then to wonder why it’s such hard work actually finding an audience.

Far from thinking about 2017 many of us indies don’t even have 2016 on our radar, even though it’s weeks away.

I’ve no idea how much Russell Howard actually understands or cares about all this, or how much his success is down to having a great manager and Howard is just sitting back and enjoying the ride.

But I do know most of us indie authors don’t have managers to think outside the box for us and spot the opportunities unfolding as the Global New Renaissance gets under way.

That’s down to us.

We have unprecedented opportunities to expand our reach and our modes of delivery.

We have unprecedented opportunities to step out of our ebook novelist boxes and become global content-providers across formats, across multi-media and across multiple nations far beyond the usual suspects.

Don’t look on 2016 as just a new year.

Look on 2016 as a new opportunity to break new ground and reach new audiences quite unthinkable back in 2009-1010 when the “ebook revolution” began.

Don’t let these unfolding opportunities pass us by.

Think about the next five years, not the next five weeks.

# # #

Africa Watch 4: Google Play Is Rolling Out Youtube Offline Across Nigeria, Ghana, Kenya and South Africa.

No, it’s not ebook stores, but the direction is clear. Google is focussed on the wealthiest English-speaking countries in Africa.

So far Google Play only has one ebook store on the continent – in South Africa.

It’s a safe bet that, some time soon, Nigeria, Ghana and Kenya will follow suit.

Google Play already has more global ebook stores than any other retailer. Some sixty or so. We can expect that to increase next year.

Currently the Google Play Books self-pub portal is closed to newcomers – although existing clients can still upload direct.

For the rest of us will need to use an aggregator.

Sadly neither Smashwords nor Draft2Digital supply Google Play Books.

Luckily both StreetLib and PublishDrive do, and can get your titles on Google Play within 24 hours.

NB: Other aggregators like Ebook Partnership also supply Google Play Books, but they have up-front fees. StreetLib and PublishDrive are pay-as-you-sell aggregators.

Google Play is a tiny player in the US, and if that’s where you are focussed, don’t expect too much action. But elsewhere around the world Google Play can and should be a key part of your global strategy.

But do be aware that Google Play pretty much automatically discounts our titles to make them more appealing to its customers. Which is great, except…

This will inevitably put you in conflict with Amazon’s price parity clause which dictates you cannot sell cheaper on another retailer than on Amazon.

So to avoid being punished by Amazon for Google Play trying to offer customers a better deal, you’ll need to price higher on Google Play when you first list.

But don’t let that put you off. Google Play is an invaluable place to be if you plan on going global.

# # #

Africa Watch 5: ACE Soon To Reach South Africa.

Okay, so quite a lot on Africa here today, but that’s just an indication of how Africa is fast gearing up to become a significant part of the global publishing scene.

Still not convinced? Consider this news just in.

Phase 2 of the ACE (Africa Coast Europe) project is about to begin. (LINK)

Now that may mean absolutely nothing to most readers, so let me offer some background as to just why this is so significant.

I’m writing this from The Gambia, West Africa. One of the poorest nations on the planet.

Five years ago, when Kindle UK launched, I had to partner with someone in the UK just to get my books uploaded, because there was, for all practical purposes, no internet here. Just a ridiculously expensive connection in the hotels, at dial-up speed.

Today I’m on a 4G connection quite unimaginable just a few years ago.

All thanks to ACE, a submarine cable which connects France and Portugal with :

  • Canary Islands (Spain)
  • Mauritania
  • Senegal
  • Gambia
  • Guinea Conakry
  • Sierra Leone
  • Liberia
  • Cote d’Ivoire
  • Benin
  • Ghana
  • Nigeria
  • Equatorial Guinea
  • Gabon
  • Sao Tome & Principe

In addition two landlocked countries in the middle of the Sahara Desert, Mali and Niger, are connected via a terrestrial extension.

Hundreds of millions of people have suddenly, in the past few years, gained access to the internet in West Africa, completely by-passing the desktop and dial-up telephone line era, and are now enjoying 3G and 4G internet on smartphones.

As Phase 2 of ACE rolls out the submarine cable will extend all the way down the west coast of Africa, bringing European-standard internet to:

  • Namibia
  • Angola
  • Democratic Republic of Congo
  • Congo-Brazzaville
  • South Africa
  • as well as an extension to Cameroon

reaching almost a quarter billion people.

As reported above, the number of mobile subscribers in Africa is already expected to exceed one billion in 2016.

And that’s before Phase 2 of the ACE rolls out.

Unless you’ve actually been to a seriously Third World country it’s hard to imagine just how transformational the internet can be in terms of education, health and economic development. Or how much it can transform entertainment.

Ebook sales are probably the last thing the ACE team are thinking about as they roll out Phase 2, but indie authors looking at the global picture should be in no doubt about the new opportunities unfolding.

The global digital reading scene in 2020 is going to be far bigger than anything we can envisage right now.

I’ve said before and will say again – the global ebook markets will collectively dwarf the US market many times over in the coming years.

If you doubt that, just consider the projection for 2016. Over one billion mobile subscribers in Africa as soon as next year. That’s over one billion subscribers in Africa using a globile device that could be holding our ebooks.

That’s a billion people almost all of whom are completely off the radar of the big western ebook retailers right now.

That’s a great excuse for just ignoring Africa. But if we’re serious about becoming global bestselling authors then we can’t afford to ignore any prospective market. Least of all one with the potential of Africa.

Think about the next five years. Not the next five weeks.

# # #

NB These posts have appeared previously over the past week or two on The International Indie Author Facebook Group.(LINK)




The View From The Beach – Mark Williams At Large


China’s Golden Age For Writers.

The China Gold Rush For Western Indies.

China Daily today confirms what we’ve mentioned here before – that some Chinese indie authors are picking up the USD equivalent of $1.6m per year from e-writing. (LINK)

That’s the top end, of course, but many more are doing very nicely at slightly more moderate levels, and handful of western indies are enjoying the rewards too.

At the moment the easiest way into the China market is the translation and aggregation service Fiberead (LINK), but that will change soon enough as other operators realise the potential here to leverage western literature in the barely started but already humungous Chinese digital-reading market.

Fiberead is largely retailer-focused, and while I’ve of course no complaints about what Fiberead has achieved for me (first western indie to hit #1 on Kindle China for those unfamiliar), and I’m working closely with Fiberead on new projects, there is much more on my horizon.

My sights are set on the many micro-payment sites which is where the readers are, and where savvy Chinese authors are making the serious money. Think Wattpad but getting paid. 🙂

No easy access to these sorts of sites from outside the country, which is why I am cultivating contacts within China to help me go to the next level in reaching Chinese readers.

There are incredible opportunities in the global markets right now for those of us willing to go the extra mile, stake our claim and do some prospecting.

China is by far the largest, but by no means the only goldmine out there for savvy indies willing to take the international markets seriously.

No, there are no just-add-water instant-gratification solutions, but if you are ambitious, willing to work hard, and not averse to the occasional risk, the whole world is your potential audience as the global New Renaissance gets out of first gear.

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