Uruguay just held its first Night of the Bookstores.
Earlier this year Argentina held its tenth Night of the Bookstores.
As we all know, Latinos don’t read, so clearly the 1.2 million visitors to the Buenos Aires Int. Book Fair this year is a typo, the tens of thousands that turned up to the Buenos Aires Night of the Bookstores is a typo, and it’s totally not true that Buenos Aries has more bookstore per capita than any other city in the world.
Except, it is true, and that 1.2 million visitors is no typo. Nor is the tens of thousands attending the Night of the Bookstores event.
Demolishing the false narrative that Latinos don’t read, over at The New Publishing Standard today.
NB Mark Williams now writes daily on global publishing for The New Publishing Standard.