Monthly Archives: September 2016

Wattpad’s Global Data Mine

wattpad-global

Are you making the best of Wattpad’s data tools?

Wattpad is, increasingly, a valuable tool to get actual sales, and I’ll be looking at some of Wattpad’s new sales-orientated features over coming weeks.

But for me Wattpad is most valuable for its global reach and its data.

Take the image above. Obviously this is an inert screenshot, but the original in my Wattpad data dashboard is interactive and a click on each of the highlighted countries will tell me what percentage of my readers are coming from each country.

Wattpad will also break down my readers by gender and by age group, and a lot more besides.

  • This map shows me that for this particular title some 25% of my Wattpad readership is in the US. More than I would have expected, but then this is an English-language title.
  • The UK accounts for 11% and Canada and Australia account for 3% each.

But what matters to me with Wattpad is reaching the rest of the world and, again bearing in mind this is an English-language title, the stats are both revealing and occasionally surprising.

  • In Europe I’m finding readers in Germany and Austria. Surprisingly no traction yet elsewhere in Europe.
  • 10% of my Wattpad readers for this title are in India. That’s very useful to know as I really hadn’t considered India a likely market for this particular book. And 2% in neighbouring Pakistan and 1.5% in Sri Lanka.

But then come the real surprises.

  • Courtesy of Wattpad I’m finding readers in Africa for my English-language title – in South Africa, Kenya, Uganda, Ghana and Nigeria. In fact 5% of my readers for this title are in Nigeria, which gives me something to focus on.
  • In Latin America it’s not great, but I’m finding readers in Brazil and Guyana.

Across Asia it’s looking very promising.

  • The Philippines is delivering fully 10% of my readers, and while there are still far too many white spaces (0%) across Asia I’m doing the happy dance on seeing I’ve found readers in Georgia and Outer Mongolia.

Am I seeing sales from all this? Two points arise.

First, it’s impossible to make a direct link between the Wattpad stats and sales , but I suspect yes, I’m seeing some extra sales. Not many, but a few.

But, to come to point two, that’s not what I use Wattpad for. Wattpad is my route to connect with readers who for whatever reason cannot or are not looking at the big ebook retail stores we mostly rely on.

Wattpad is about finding my future core readers and establishing my brand in far-flung lands.

As per stats, there are clearly a couple of countries where it may pay off to start some focussed promotion. By which I mean focussed brand-building, not buy-my-book marketing, although of course that’s a welcome bonus.

For this particular title 49% of my readers are 13-18 age group and 80% female. Both figures could be higher as about 20% in each case have opted not to give that data. Given the title (YA aimed at girls) the stats are not surprising. A further 25% are 18-25, but I’m getting readers across all age groups.

For this sort of data alone Wattpad is worth setting some time aside, but there is much more to Wattpad than just data, as I’ll be exploring in future posts.

For 2017 I plan on getting ALL my tiles on Wattpad and trying to leverage some of Wattpad’s many promotional tools. More on that soon.

With 45 million users worldwide, and literally one new reader signing up every second of every day, Wattpad is potentially one of our most valuable internationalist-indie tools.

Are you getting the best out of Wattpad?

This post first appeared in the International Indie Author Facebook Group. See the original post and discussion here. (LINK)

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Other recent posts from the International Indie Author Facebook Group:

Google Play have introduced new discovery features to Google Play Books that might just bring us a few more sales.

With 75 global ebook stores GP is one of our most useful assets for global reach.

While still sadly indifferent to Africa (just South Africa and Egypt), Google Play is a strong player in Latin America, eastern Europe and SE Asia (inc. Thailand, Indonesia,Singapore, Malaysia, Vietnam, Philippines, etc, where Amazon and Apple are not available). .

Anecdotally Google Play is my best bet for sales across Latin America, out-performing Amazon in Brazil and Mexico, and even bringing sales from small countries like El Salvador.

Google Play’s self-pub portal is now closed to newcomers, and we have to be in one of the 75 GPB global countries to even see the store, but we can still get our titles into Google Play Books.

Sadly neither Smashwords nor Draft2Digital can help here, but StreetLib and PublishDrive can, and of course so can the pay-up-front aggregators like Bookbaby and Ebook Partnership.

See the original post and discussion here. (LINK)

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Another One Bites The Dust – Sainsbury Ebooks To Close.

I’ve not heard anything from Sainsbury yet but Kobo are reporting they are hoovering up Sainsbury’s customer base as Sainsbury opts out of the ebook business.

Sainsbury is a significant UK supermarket chain that, along with Tesco, took on the challenge of the UK ebook market.

Tesco fell foul of major issues unrelated to its digital ambitions and had to pull out of peripherals like ebooks.

No word yet as to what triggered the Sainsbury pull-out, but given Amazon UK’s overwhelming dominance of the UK ebook market this is disappointing but not surprising news.

For indies it will make no difference to our Sainsbury sales as Sainsbury was strictly trad-pub only. A handful of indies using Vearsa were there, but for the rest of us it simply was never an option.

This latest UK ebook store failure follows close on the heels of the Waterstone’s surrender. Waterstone’s too handed its ebook clientèle to Kobo. As did Sony UK before that. And of course Nook UK has left us. And somewhere in between Txtr UK left us and Blloon left us.

Apple and Google Play line up with Kobo to keep Amazon from total UK ebook dominance (small players like Blackwells and Hive are neither here nor there. Kobo has both a localized UK store and partners with the high street chain WH Smith.

I wouldn’t be that surprised if WH Smith conceded defeat next.

The sad reality right now is that if an indie has a very strong UK presence and isn’t faring well on other retailers at home or abroad then going KDP Select and focussing on the Amazon UK market would make perfect sense.

No doubt there will be rejoicing on the Zon-centric blogs these next few days (I suspect many are already planning street parties for when B&N goes down) but a healthy market is one with strong competition.

The UK ebook market is as close to an Amazon monopoly as they’ve got anywhere. It’s common sense, not anti-Amazon sentiment, to say this latest UK ebook store closure is not good news.

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India news – from Amar Vyas

Manasi Subramaniam, Commissioning editor and Rights Manager at Harper Collins India, conducted a master class on publishing rights during Publishing Next 2016. During the masterclass, she talked about translations, international rights, film and other rights for books. Manasi also gave examples of how the B2B books rights process works at Book Fairs.

You can listen to this very informative session here. (LINK)

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The future is never far away, and as regular readers of my Beware The Future posts will understand, if we plan on being in this game for the long haul we need to, if not predict the future, at least anticipate and be ready for it.

The 2016 Tech Trend report is out and while the whole thing is worth snuggling down in bed with, Joe Wikert has thoughtfully been through it and picked out a few key areas pertinent to the future of publishing.

Read Wikert’s summary here, where there is also a link to the full report.

Wikert’s perspective is of course that of Big Pub, not indie authors, but while we indies may not have the financial muscle of the big players we do have other advantages – speed and agility to experiment – and we can partner with third parties to get in on many of these future developments.

The future will happen whether we like it or not. Change and disruption will happen in our cosy indie-ebook-author lives whether we embrace it or bury our heads in the sand.

If we’re on our last legs and don’t plan on being a writer in the 2020s and beyond, then anticipating and preparing for the future is something we can afford not to do.

For the rest of us the future is our biggest challenge, because change and disruption will happen, and in a far faster and more furious pattern than we’ve experienced this past few years with the so-called ebook revolution, when the only big change was print to ebook.

The real digital revolution is still in first gear. (LINK to Joe Wikert post.)

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On a personal note, for those intrigued my my Third World life here in West Africa, my June and July Gambia Diaries are currently holding #1 and #2 place in category in the free charts on Amazon.

 

1-2-in-niche

These short essays are available free from all good ebook retailers.

Given these monthly ebooks are the only two free titles in this category I’m in the interesting position whereby over the coming months I’ll hold the top five, top ten and eventually top twenty spots in category. And in just over eight years I’ll have the top 100!

For anyone wondering, I am able to list on Amazon without price-matching or being exclusive by uploading via StreetLib.

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*  Ebook Bargains UK Newsletter Promotion *
Okay, so the Britain-based EBUK promotional newsletter isn’t quite Bookbub, but it does get some authors some extra sales, and plenty of authors come back to advertise with us time and time again. Not surprising with listing prices ranging from just £5 to £15 GBP.

EBUK is a not-for-profit venture and all proceeds after costs go towards supporting nursery school projects here in The Gambia.

Right now there’s a special 2-for-1 promo for IIA readers who want to use the EBUK promo newsletter to promote their titles.

Just type the code IIA-2-for-1-Promo anywhere in the metadata fields when you book a title and the guys in the UK will credit you with a free listing of equal value.

Click HERE to go to the EBUK site.

The International Indie Author
Looking at the bigger picture.

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For daily news and discussion about the global indie publishing scene join this lively Facebook Group.