India is expected to become the second largest smartphone market in the world in 2017. That’s one helluva lot of people with a device in their hands that could be reading your books.
Number one of course is China, which means India will be shunting the USA into third place.
“…smartphone growth is mirrored by the rise of India’s overall Internet population. As of 2014, India was the third-largest Internet population with 243 million online, behind the U.S. with 279.8 million. But that will change in the coming years because while the U.S. has 86 percent of its population online in some fashion, India only has 19 percent penetration.” (LINK)
And VentureBeat adds,
“As a result, entrepreneurs and investors are increasingly looking at markets like China and India as tantalizing regions for products…”
Indies not focusing on India now and laying the foundations for brand recognition there will be missing out big time down the road.
Here’s the thing: The US market is already close to capacity. Its book market can only grow so much bigger, but the supply of books and ebooks being churned out is growing by the day
In India and China the reading markets are already as big as the USA and they’re barely off the starting grid when it comes to meeting demand.
And the same goes for much of the world. Indonesia, Brazil, Russia… Latin America’s Spanish-speaking market… Scandinavia… Eastern Europe… The Middle East…. Nigeria and South Africa…
There are incredible opportunities out there right now for those thinking about the next five years rather than the next five weeks.
Don’t let the global New Renaissance pass you by. Be part of it.
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