Google Play Books Hits One Billion Installs.

DiversifyIn2015

Txtr may have just closed over twenty global stores (LINK), but the global ebook player that matters, Google Play Books, goes from strength to strength.

According to a report on Ink, Bits & Pixels (LINK) It’s sixty global stores have collectively seen ONE BILLION downloaded Google Play books apps – that’s DOWNLOADED, not pre-installed, according to Nate..

Nate reckons Google Play Books US is by now bigger than Nook. That alone is worth being on Google Play Books for. Even if we count Google Play Books at just 10% of the US market that’s a huge number of readers.

And globally… Google Play is the only western ebook playing offering a window to the key up-and-coming Asian sites like Indonesia and Thailand, and in places like Scandinavia, east Europe an across Latin America where, Brazil and Mexico aside, Amazon is surcharging.

Is Google Play worth the effort? Don’t take our word for it. Take this from the Kindleboards forums as long ago as 2013 when Google Play only had a measly 40 global ebook stores.

“I know some of you are Google-phobic; however, y’all should keep an open mind. You may be leaving a significant chunk of money on the table.  I’m making between 2x — 5x at Google Play compared to Amazon for The Devilhouse Books. I’m quite disappointed with The Devilhouse’s sales at Amazon, and I’d be a sad puppy about now, but for Google Play.” (LINK)

The author later adds,

“I’m huge in Finland, Belarus, and South Africa, like multiple sales every day. Australia, Great Britain, Canada, and the US are my biggest markets by far.”

One reason we love the “smaller” retailers is the chance to be come a big fish in a small pond. This author concurs.

“Small pond. Fewer fish. About 5 sales/day for a unit will land you on the bottoms of the lesser-populated Top Charts, like Fiction & Lit > Short Stories. This leads to increased visibility and higher sales.”

Before you rush off to get your titles into Google Play Books, be warned. The Google Play Books self-pub portal is currently offline while some adjustments are made. If will soon be up again, but if you are too impatient to wait, or live in a country where you can’t upload direct, there are other ways in.

Curiously none of the big American aggregators have a deal with Google Play yet, but the British aggregator Ebook Partnership does and the German aggregator Xin-Xii and the Italian aggregator Narcissus will both get your titles into Google Play Books too..

It’s worth noting that Bookbub, which has dropped Smashwords as a listing-featured store, is carrying ever more Google Play buy buttons as more and more top-selling indies climb on board with Google Play. Yesterday 19 out of 25 Bookbub listings carried Google Play buy buttons.

If Nate’s report is right – and he has a good track record – that’s one billion not-preinstalled but deliberately downloaded Google Play Books apps.

That’s a lot of reasons to get your titles for sale on Google Play Books.

Are yours?

Ebook Bargains UK

Far more than just an ebook promo newsletter.

Far more than just the UK.

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One response to “Google Play Books Hits One Billion Installs.

  1. “Nate reckons Google Play Books US is by now bigger than Nook.”

    No, I only look at things globally. National markets is so 19th century, GPB is larger globally.

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