Pinterest Buy Buttons launch This Month.

DiversifyIn2015

Pinterest buy buttons go live later this month. (LINK) By the look of things it will be selected big retailers to start with – Macy’s and Nordstroms will be offering millions of products – but very likely it will be opened up to everyone soon enough.

Direct sales to customers for indie authors on Pinterest may be a while coming, and even a direct buy through to Amazon and co. is not a certainty yet, but the direction Pinterest is moving is clear.

In similar vein Rakuten has made very clear its intention to make the messaging app Viber a global sales platform for its products, with Kobo ebooks top of the list.

If you’re not building a presence on Kobo you should be.

And if you’re not building a presence on Pinterest already then you’re not just missing a great opportunity now to spread the word about your books. You’ll be missing an even bigger opportunity as Pinterest continues down this route as a global sales platform.

It’s not 2009 anymore. And collectively we indies need to stop partying like nothing’s changed these past five years.

We’ve long been talking about market fragmentation. Bear in mind five years ago Amazon had over 90% of the US ebook market. Now it barely holds 65% of retail market share, and its position of dominance is further eroded by subscription services, direct to consumer sites, digital libraries and myriad other alternatives that simply didn’t exist in any meaningful way in 2009.

Market fragmentation will accelerate rapidly over the next five years as sites like Facebook and Pinterest and Viber and etc, etc, move to void the need to go direct to retail sites to buy goods.

Savvy indies should be keeping a close eye on the way things are moving.

And so should those many indies who are convinced ebook sales are drying up. They’re not. Ebook growth may have slowed, but it is not in reverse.

Those indies seeing slumps or reversals in their sales fortunes need to look at the new reality.

As we’ve warned many times, readers will shop/buy/download/browse where its convenient for them, not us. Subscription sites, digital libraries, whatever. They don’t give a toss if the author is inconvenienced by this. It’s not their problem. If your titles aren’t available where the readers shop, they’ll just buy someone else’s books instead.

If indies want to stay ahead of the game they need to be where the readers are, and where the readers are heading, not just where the readers were five years ago.

As sites like Pinterest monetize their content so market fragmentation will accelerate.

We can go with the flow, or be left standing at the roadside watching others reap the rewards.

What will your choice be?

Ebook Bargains UK

Far more than just an ebook promo newsletter.

Far more than just the UK.

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2 responses to “Pinterest Buy Buttons launch This Month.

  1. But how do we ‘build a presence’ on Kobo apart from having all our books listed there? I’ve not found an Author Page like Amazon, or any other real way to let people know the books are there apart from making sure the links are in any promo I do. All ideas gratefully accepted.

    • There are lots of promotional tools available on Kobo, from being able to list perma-free everywhere or just in certain territories, to territorial pricing, to series promotion, etc, etc. For authors that upload direct to KWL rather than through an aggregator you will find Kobo are an extremely friendly bunch and can offer territorial support, depending on where you are. They are receptive to dealing with indie authors individually with promo including short-term exclusivity.

      Authors can also leverage Kobo’s reach by localized links. One of the big problems with newsletters like Bookbub is that, for their US and Canada newsletters for example, they only let you list with the Kobo GB or Kobo CA link, when in fact most Kobo sales come from WH Smith in the UK and from Indigo in Canada.

      A similar tale in Australia where Kobo readers shop at Angus & Robertson or Bookworld rather than the Kobo AU store. Unfortunately most indies, where hey bother to list Kobo links on their websites at all, only list the Kobo US link. that will redirect to a more local Kobo store, but will totally miss out the partner stores. In the Philippines, for example, there is no localized Kobo store but Kobo feeds the ebook store of the country’s biggest book retailer, National Book Store.

      In the US indies link to the US store, but Kobo has ebooks in literally hundreds of indie book stores that never get a look in in promotional terms.

      We’re aware of several authors for whom Kobo out-performs all other platforms, including Amazon. More on Kobo in a full post soon.

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