If you write over-sentimental mawkish romance with some sex thrown in you might want to chuck your book into Google Translate, hit the Vietnamese button, slap a cover on, and sell it in Vietnam, where apparently such works can pick up ten million readers. (LINK)
Okay, that’s probably not the best career plan ever (and do not EVER use Google Translate for your books!), but check out the afore-linked post from Publishing Perspectives for a reminder that there are key markets out there like Vietnam that are totally off the radar of most indies.
We’ve covered Vietnam a few times, albeit with little enthusiasm because gaining access it not easy. but Vietnam is on our second-to-top-priority list – one of the key emerging markets to be keeping an eye on. Vietnam has its own self-publishing portals, but only in Vietnamese (they are soooo inconsiderate!) and self-pub is doing well there. But as yet no easy way for westerners to get in on the act. Amazon blocks downloads, Apple isn’t there, Nook isn’t there, Kobo is only there through the international store in USD.
But Google Play is there and so is e-Sentral, so there is some access. While no iBooks store yet, Vietnam is one of Apple’s biggest growth areas. As and when Apple get their global iBooks stores back on track it could get very interesting.
Meanwhile, peruse the Publishing Perspectives article and get an idea of the immense interest in reading among the younger generations in Vietnam, many of whom will also be reading in English, and most of whom will soon become cash-spending adults who will still be wanting to read.
Vietnam, population 90 million, is a highly literate society and has primary school enrollment running at 90%. Vietnam is embracing digital across the field, and while ebooks make up a small part of the publishing industry right now, that is changing.
As best we can make out, Biit Books, one of the early runners, is no longer operational, but Alezaa still is going strong, and so is Sachweb.
Check out Sachweb here – https://sachweb.com/ – We love to tune in just for the music the store plays, but still can’t make head nor tail of the store itself. 🙂
Other Vietnamese players still operating today are Ybook, Komo and Sachbaovn.
Aside from Google Play and eSentral the key international player in Vietnam is Thailand’s Ookbee, which is also partnered with Indonesia’s Scoop. No easy way into Ookbee yet, but there are signs things may change this year. We’ll keep you posted.
Until then, make sure Vietnam is at least on your radar, and be sure to have your books in Google Play and e-Sentral. You can go direct to both. If you prefer an aggregator, the pay-as-you-sell aggregators Narcissus and Xin-Xii will get you in to Google Play, and the pay-up-front Ebook Partnership will get you into both.
And if by chance you know someone who can translate your works to Vietnamese don’t pass by the opportunity.
South East and East Asia are the most exciting regions for digital reading right now. China, obviously, but also Indonesia, Vietnam, Thailand, the Philippines and South Korea should be firmly on any career-indie’s radar.
Wattpad has a very strong user-base in Vietnam, for those who use Wattpad to gain international exposure.
One final thought for now. Some of you will have books set in Vietnam or about Vietnamese characters. While finding a Vietnamese translator and getting into Vietnam stores may be a challenge there are ways to push your English-language titles.
Checkout the arts and entertainment page on VietnamNet – (LINK)
Most countries have similar sites aimed at being a window on the nation for English-speakers and also aimed at ex-pats. These sites can be great ways to do some targeted promo, for your E-L titles with that regional interest. Often these sites struggle for content, so a savvy indie handing them some free content on a plate… By content we mean a short and thoughtful piece about your book, with discreet links, not a BUY ME! screamer.
And do offer your book free for them to review. That could pay off big time with a site recommendation that might be picked up by other media in that country.
A full post on E-L niche promotion soon. Here just to state the obvious. If you get in touch with the editorial teams on these sites you are likely to find a warm reception IF your books a) have regional interest and b) are available in both digital and print.
Note that last word. In a country like Vietnam where ebook take-up is less than 2%, print is where the action is. Make sure you include your print book’s ISBN, because with that a buyer can easily find where your print book can be bought.
And bear this in mind: Sending out Kindle or iBooks or Nook links to a country like Vietnam when these stores are not available in Vietnam is not going to find you new readers. Nor will it impress the editorial team who might otherwise love to run your promo piece.
Again, this is where ISBNs come into their own. The “I” in ISBN stands for international, and it means just that. Give out your ISBN and the reader can search for that and find a print or digital vendor they can use. Give out a link to a particular store, or only a digital link, and if that store isn’t accessible or the reader does not like ebooks said reader will assume your book is not accessible to them.
Visitors to country-window sites like these are likely to be English-literate and with the means to pay using mainstream stores like Google Play, Kobo, etc, or to pay for international shipping to have the POD book delivered.
As ever, there are so many opportunities out there for those indies willing to step outside their comfort zones.
Have you stepped outside your comfort zone lately?