Draft2Digital just took another leap ahead of Smashwords as it introduced the Tolino Alliance stores to its repertoire.
Regulars will know we’ve waxed lyrical about Tolino many times. It’s an alliance of ebook retailers in several countries – Germany, Netherlands, Austria and Belgium – with a collective market share heading towards 45% in Germany, which puts it ahead of Amazon.
Germany is the biggest western book market after the US (ebooks not so much, but coming on fast) and the biggest English-language market after the UK. Yes, bigger than Canada and Australia!
Most indies haven’t seen much action in Germany because most indies are only there through Amazon, Apple and Kobo. Meantime the Tolino stores have been mopping up sales.
Now, thanks to D2D, your E-L titles can be in the Tolino stores across Europe. A full post on the latest with Tolino soon.
Throw in territorial pricing, monthly payments, great reports and a very smooth interface that you can upload scripts direct to and get a tolerable epub conversion (not recommended – it won’t win any prizes – but far easier than going through the Meatgrinder) and it’s yet another reason to make D2D your primary aggregator.
Smashwords still has some irons in the fire. Flipkart, Txtr and the OverDrive library catalogue for example. But where they overlap then, unless you already selling well through Smashwords (in which case a move would lose your momentum), it really would make sense to focus on D2D and use Smashwords as the secondary means of distribution.
Congrats to D2D for reaching out to Tolino. Google Play next, guys? That would really set you a world apart from the rest.
Smashwords maybe the biggest indie outlet right now, but for how much longer?
And Ebook Partnership, another of your jewels has just been stolen. You really need to move to a pay-as-you-sell model. The USPs you still have, great as they are, simply do not justify the annual fees anymore.
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