The Digital Sector Is Broadening, Not Weakening.


From Philip Jones in The Guardian: “The digital sector is broadening, not weakening.” (LINK)

This is in stark contrast to what a lot or morbid commentators are saying right now, talking about gluts and falling ebook sales and the end of the indie-verse as we know it. But Jones is spot on.

The opportunities available to us have never been more exciting.

But sadly many of us indies are still partying like its 2009, and most of us who have ventured further are still partying like its 2013.

As we’ve said before, diversification means much more than just getting on multiple retailers, important as that is.

Diversification means stepping outside that ebook box we’ve all been sheltering in, and embracing the myriad opportunities that have lately become available, along with those yet to become available.

Translations, audio-books, e-zines, radio, film, TV, podcasts, games, new niches to target, new ways to repackage ourselves, new social media to explore, etc, etc.

Clinging to bog-standard ebooks and pretending the rest of the digital landscape is some foreign planet is as detrimental to our long-term careers as those authors who cling to print and pretend ebooks are some foreign planet.

The future’s not ours to see. It is ours to anticipate, and it is ours to embrace.

Think about the next five years, not the next five weeks.

Diversify In 2015.

Ebook Bargains UK

Far more than just an ebook promo newsletter.

Far more than just the UK.



2 responses to “The Digital Sector Is Broadening, Not Weakening.

  1. Short and sweet. I so like this blog. From the US, your global view is much appreciated.

  2. I certainly wish you were right, but I beg to disagree. Bottom line, what you say makes a lot of sense, indeed, one needs to move out of the box. Enter new markets. But the problem is how. Amazon had made it easy, but with the introduction of KU last July, the game is changed. The ebook market that used to be congenial to indies has disappeared, sucked dry by KU and other book subscription services. Why do I say sucked dry? Because voracious readers are all flocking to KU. And when I mean “voracious reader”, I am referring to those readers(often women and teenagers) so enamored of a given genre that he/she was always ready to read anything in it, including stuff from unknown writers – and because of such a dispendious reading habit, forced to use their own reading budget to a maximum, meaning these were people always looking for a bargain, either 99 cents or free. But now those pricing strategies that worked so well for indies in the US market work no more. My question to you: does a pricing strategy of that kind still work in the UK? in India?

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