Sorry, Smashwords, but rival aggregator Draft2Digital (D2D) just took another big leap forward today as its territorial pricing options went live in the D2D dashboard.
Instead of just setting a US dollar price for your ebooks loaded through D2D you can now price for each country/territory. For Europe, no need to worry about adjusting for VAT. D2D does that for you and include VAT in the list price you set. But do remember that the net price your “royalty” is based on will be the VAT-exclusive price, not the list price the reader pays.
You can act now and update your pricing on existing books in D2D simply by opening a product listing page at “publishing”. Below the US price box you’ll find a button to select territorial prices.
And (we’ll get accused of Amazon-bashing for this but facts are facts) it leaves Amazon’s KDP standing.
You can set prices in euros and pounds sterling, of course, and Indian rupees and Brazilian reals, and Mexican pesos and Australian and Canadian dollars, and Japanese yen, just like on Amazon.
But you can also set prices in New Zealand dollars and Hong Kong dollars.
And in Danish and Norwegian krone, and Swedish krona.
And even in Swiss francs.
It isn’t stated, but our guess is these territorial prices will feed through to Apple and Kobo (and Nook UK), and possibly the Page Foundry sites like Inktera and Versent. The Scribd feed from D2D is only for the subscription service.
Yes, it’s more effort for you, poor souls, but it won’t take long and only needs doing once. And so worth doing.
Set your titles cheap for places like Hong Hong, Denmark, Sweden and Norway, etc, where Amazon has no store so can’t play the pernicious MFN card. Take full advantage to find new readers in new places. Run special promos in Sweden and Switzerland. Offer a special deal to Danish readers. Let buyers in New Zealand pay in their own currency at a great price.
What a great way for D2D to end the year,
Needless to say we’re happier than a lamb with two tails. Guess what we’ll be doing this afternoon.