Bookmate Subscription Service Launches In Singapore

Go Global In 2014The Russian ebook subscription service Bookmate (LINK) has just launched in Singapore (LINK), as the first stage of its Asia-Pacific expansion.

As Amazon blocks downloads to Singapore there’s little chance of KU ever being available there, and Apple hasn’t got an iBooks store in the region either, but now Bookmate joins Scribd as a subscription service for readers in Singapore. And for those who prefer sales there’s always Google Play, Kobo and e-Sentral, as well as regional players like Ookbee.

Bookmate are partnered with Singapore digital operator Starhub, who already have their own domestic ebook store, Booktique. Or maybe that should be had, as we can’t seem to find it right now.

As we reported way back in October 2013 (LINK) one of the biggest problems for Singapore ebook stores has been publishers pricing at US levels in a country where living costs are price expectations are much lower.

Hopefully the subscription option, making accessible almost half a million titles, will help boost interest in ebooks in this small but significant English-speaking country.

As yet none of the free-to-upload distributors have partnered with Bookmate, so off-limits to most indies, although you can get in through Ebook Partnership

But Bookmate has extensive global reach, and is definitely one to watch.

The subscription model for ebooks is fine when used properly. Scribd and Bookmate are both excellent ways of reaching global readers in places where regular sales access is limited or unavailable.

Don’t let the disappointment that is KU colour your judgement about the subscription model in general and the potential it has for global reach. KU isn’t working for authors because Amazon is using it to cannibalize full-royalty sales. Other subscription models are not doing that.

When two roads diverge in the woods, take the one less travelled by. It will make all the difference.

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