The BBC Is Now On Line.
No, not on-line. On LINE.
As in, Line, the Japanese messenger service we mentioned here a few days ago (LINK) as an ideal way to promote your ebooks in foreign lands.
In the past week the BBC has begun using Line to promote news in countries including India, the Philippines, Malaysia, Singapore, Hong Kong, Germany, France, Italy and Spain.
In just said past week the BBC has already picked up over 80,000 followers. And yes, the BBC is messaging to all these countries is in English.
The BBC has also been using the hugely popular social media services WeChat and WhatsApp in India for nearly six months.
The BBC thinks these messaging and social media services are a great way to reach people overseas. So do we.
And for reasons explained in the previous post (linked above), your existing Facebook and twitter accounts are not best suited to finding readers in foreign lands.
The global ebook market is already bigger than most people imagine, and is growing by the day. But we indies need to be willing to step outside our comfort zones if we want to be part of it.
Just like with selling ebooks back home, being there is unquestionably half the battle.
Letting readers know you are there is a big part of the other half.