Which Country Reads The Most?

GoGlobalIn2014_500Which country reads the most? You won’t be surprised to learn it’s not America. In fact, the USA kicks in at an embarrassing #22 on the list.

This side of the pond you can probably hear the guffaws of laughter and see the knowing smiles from us Brits, Obviously we’re in the top five. Probably at number two after some boring European country like Belgium, where they have nothing better to do all day than read.

Yeah, we all love cliched national stereotypes. But as anyone who’s actually been to Belgium will tell you, It’s great little country and full of surprises.

One surprise is that while France is at number six on the list of countries that read the most, Belgium doesn’t even make the top thirty.

The UK? if you’re British and thought #22 was embarrassing for America, prepare to hang your heads in shame. Britain ranks even further out than the US, at number 26.

As for the rest, here’s the top thirty. Be prepared for some surprises. Or maybe not. if you read the EBUK regularly you may find some very familiar names hogging the top twenty most readerly nations.

Average time spent reading each week.

1. India — 10 hours, 42 minutes
2. Thailand — 9:24
3. China — 8:00
4. Philippines — 7:36
5. Egypt — 7:30
6. Czech Republic — 7:24
7. Russia — 7:06
8. Sweden — 6:54
8. France — 6:54
10. Hungary — 6:48
10. Saudi Arabia — 6:48
12. Hong Kong — 6:42
13. Poland — 6:30
14. Venezuela — 6:24
15. South Africa — 6:18
15. Australia — 6:18
17. Indonesia — 6:00
18. Argentina — 5:54
18. Turkey — 5:54
20. Spain — 5:48
20. Canada — 5:48
22. Germany — 5:42
22. USA — 5:42
24. Italy — 5:36
25. Mexico — 5:30
26. U.K. — 5:18
27. Brazil — 5:12
28. Taiwan — 5:00
29. Japan — 4:06
30. Korea — 3:06

Let’s spell it out. Twenty-one countries spend more time reading than America does. Twenty-five countries spend more time reading than Britain does.

How any of those countries are your ebooks and POD titles in? If you’re a tweet-and-FB-five–times-before-breakfast indie, how many of those countries are you actively marketing in?

It’s time to Go Global In 2014.

Ebook Bargains UK

Far more than just an ebook promo newsletter.

Far more than just the UK.

3 responses to “Which Country Reads The Most?

  1. Reblogged this on claudenougat and commented:
    Astounding…I knew the US and UK were not the top reading markets, but I hadn’t realized they were so far DOWN the list! And my Italian friends who always feel embarrassed for belonging to a “non-reading” country should take heart: they’re doing even better than the UK!

  2. Disheartening! Our kids and adults are keeping their faces buried in their smart phones and video games and Netflix. Where will we be in 20 years?

  3. Pingback: Which Country Reads the Most? | DV Berkom Books

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