According to a report on Forbes this week Amazon has just 65% of the US ebook market.
See, it’s not just us saying this.
What does it mean?
It means THIRTY FIVE out of every 100 ebooks sold in the US are on platforms other than Amazon.
350 out of every 1,000.
3,500 out of every 10,000.
There are TWO very important points to consider from this.
First, if you are not seeing 35% of your sales coming from other platforms it’s most likely because you are aren’t on other platforms in any meaningful way, or you spend all your time promoting Amazon at the expense of other retailers.
Second, if you are seeing most – or worse still, all – your sales from Amazon then it means that for every sixty five sales you do make on Amazon you are MISSING OUT on another 35 sales from other retailers.
For every 650 sales you make on Amazon you are missing out on another 350 sales from other retailers.
For every 6500 sales you make on Amazon you are missing out on another 3500 from other retailers.
And that’s just in the USA. It’s the same story in Australia. In Germany Amazon market share is below 60%. Possibly as low as 50% by some estimates.
Amazon is doing better in the UK right now, but not for much longer. Tesco Blinkbox is almost here.
In Canada Amazon never has been the top player. Elsewhere in the world Amazon’s market share is tiny where it has Kindle stores and negligible where it has not, because it surcharges readers. In many countries Amazon’s market share is non-existent, because Amazon blocks downloads completely.
Amazon is still the biggest player in most key markets right now. Don’t misconstrue anything here as anti-Amazon. It’s just common sense.
Readers know Amazon is not the only show in town.
Trad pub knows Amazon is not the only show in town.
Why do so many indies think it is somehow different for them?
Ebook Bargains UK
Far more than just an ebook promotional newsletter.
Far more than just the UK.